Chris Becker, MFA

The true cost of user-centered design Our UX Lead, Stephanie Peschel, discusses: 📌The importance of understanding the full UX picture — not just the converters, but also those who didn’t convert. 📌How investing in research can deliver a significant return on investment. 📌Two approaches to UX research. 📌The potential consequences for businesses that overlook User Experience. Read her full blog here ➡️ https://lnkd.in/eWpjfmwA #UX #DigitalDesign

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You've probably seen these two common design patterns before—tabs and accordions—but when should you use one over the other? In this video, https://bit.ly/3Viy8sM UX Specialist Huei-Hsin Wang walks through the different characteristics of both patterns and when to use which. Tabs, for instance, suit a few long content sections, while accordions fit many short ones. Interested in reading more about accordions? Also check out her article on when and how to use accordions on desktop: https://bit.ly/4chw5vW #Accordions #Tabs #UX #UXDesign #UIUX #ProductDesign

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Advancing in design systems can be challenging. We spoke with Jina A. about the best strategies for navigating a career in this field. https://lnkd.in/eQGTttsU #DesignSystems #CareerGrowth #UX

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#Accessibility is often where the future already happened. All of the discussions of #AI art using text prompts reminds me that what they are attempting is the inversion of AltText image description. Using text to hold the meaning and emotion of visual imagery. What AltText shows is that language is not great at holding subtleties and tones of art. That’s because language isn’t good at such details. The book Language Versus Reality is good on why this is a problem. This modern inversion of the problem has not fixed the core linguistic problem and cannot fix it.

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Is your in-house UX research team feeling stretched thin or looking to eliminate biases? Maybe you're searching for better ways to share insights across your organization. Our experienced UX research consultants are here to support your team and help scale your research program. Let's elevate your UX game, together!

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The role of design is evolving... From this paper on "Framing design as conversations about systems" https://is.gd/BXDzt6

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We think research is a valuable practice. That's why we do so much research *about* research—we believe data-backed insights create better outcomes. Here are a few reports exploring important topics in #UX: 💵 What do salaries look like across the UX profession? https://lnkd.in/gZfnUCFz 🌏 What is the state of user research in 2024? https://lnkd.in/e5i8pxW4 🤖 How are UXRs using AI in their work? https://lnkd.in/gfmpWxWh 📉 What factors impact survey screener drop-off? https://lnkd.in/g6C5rEAS Follow User Interviews for more original research about research!

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Yaritza Chavez’s EDI Thesis project led to the concept for an app to help neurodivergent people plan and schedule; it also illustrates the importance of teamwork, even on independent design projects. #productdesign #productdevelopment #uxdesign

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“Free-range” design work where practitioners can use their perceived authority to propose futures and ignore unintended consequences is no longer possible when designers engage in complex situations. A new breed of designers is needed to take responsibility for longer-term future making.

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“If you’re not investing in UX, you’re investing in luck." In his insightful article for UX Collective, Ed Orozco shows that strategic UX research doesn't require complex tools to create meaningful user experiences. Read today and learn how to shift your team’s focus to truly understanding users without overcomplicating the process. #UXDesign #UserExperience #UXResearch #DesignThinking #ProductDevelopment

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Design systems practitioners are being presented two choices for the future. One: design the mechanisms and rules for automated systems only concerned with greater and greater scale and efficiency. The other: be erased by those systems. I believe queer theory can help broaden our perspective and imagine alternative futures. I explore in this essay based on my #clarity2024 talk. Clarity: A design systems community conference

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Design Research: One from the archives I came across this post from April 2012 that feels timely to share again, especially as I see questions being raised about the relevance and value of design research. https://lnkd.in/gr-zYAhF "The patterns that we look for in our data - the connections we seek and forge between observations - are intended to deliver on that understanding. We look for what people do - the activities that fill their daily lives; the habits, rituals, jobs, and leisure. These are the more obvious of what we observe. But we also seek to understand why people do what they do. What are the drivers, influences and shapers of these activities? We look for their hopes and dreams, their cares and fears."

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In my latest podcast, Dr. Jodi Forlizzi and I discuss a subject key to designers working today: the impact of AI on the discipline. Check it out! 👂👇 https://lnkd.in/gEKbvFQ6 #Design #UxDesign #InteractionDesign #AI #ArtificialIntelligence

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For #WorldUsabilityDay, old post https://lnkd.in/e2i8Jdyw Accessibility is where you start #WUD #Accessibility is the vast human space #Usability is the specific design territory

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Really looking forward to Product Design Week this year. I'm doing a talk - Why Talent & Culture Are Still Your Greatest Asset - on Day 1 of Design Leaders + (12:30-1:00 on November 11th). https://lnkd.in/gH_YVJR8 Anyone working in customer experience, design, product or strategy right now will know that we are living in - ahem - interesting times. The challenges facing leaders within brands, agencies and consultancies are more complex and fast-evolving than ever before. The experience design road has never been a smooth one, but it feels particularly rocky, potholed and full of hidden hairpins at the moment! Watching the conversations play out on LinkedIn you might safely assume that many are currently feeling pretty doom and gloom. But look at any disruptive cycle of technology-led adjustment in history and you will always see growth and positive progress right in there with the painful stuff. Personally I think that real opportunity can be found in the intersection between innovative, enabling technologies and the design of human-centred experiences - and after 30 years in the digital experience business I'm still convinced that's right where it's always lived. Teams who can combine the ability to deliver compelling customer experiences with the competencies to harness data, AI and genuine insight are going to be the real unlockers of value. And organisations that are able to access and attract those people - and provide the right environment and culture to empower and retain them - will achieve true competitive advantage and return on investment. My talk on the 11th is going to focus on those factors. Ultimately, technology comes and goes. It arrives all shiny and shouty, then it gets all habitual and legacy on you. What doesn't change is the importance of the skilled talent that can build magic from base metals - and making sure that that talent is supported by an environment in which it can create and deliver that magic. Hope to see you there! #PDW24 #Talent #Culture #Experience #Design #Leadership #Technology

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