About
Back in 1999, a time when the internet was still finding its footing, I embarked on a…
Services
Articles by Loren
Activity
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OpenAI just hired Chrome veteran Darin Fisher – looks like it’s serious about taking on Google in the browser space. After recent DOJ pressure on…
OpenAI just hired Chrome veteran Darin Fisher – looks like it’s serious about taking on Google in the browser space. After recent DOJ pressure on…
Liked by Loren Baker
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Building your strategy for next year, and want to implement chatbots into your workflow? Check out our breakdown of how they…
Building your strategy for next year, and want to implement chatbots into your workflow? Check out our breakdown of how they…
Liked by Loren Baker
Experience
Education
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Towson University
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Activities and Societies: American Advertising Federation.
◾ Honored for Innovation & Student Leadership by School of Mass Communications
◾ Honored by Marketing Department of Business School for Innovation in Online Advertising
◾ Cum Laude Honors in School of Mass Communications -
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Licenses & Certifications
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California Drivers License
DMV
Publications
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How to Build Links Using Data-Driven Content & Blogger Outreach
Search Engine Journal
Informative walk through of utilizing data from Google, SEMrush and Majestic to formulate a data driven content marketing campaign which will assist with integrated SEO, social media and branding goals.
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Digital Disrupt: Ad Platforms Taking the Display Ad Marketplace By Storm
Business.com
As advertisers and marketers continue to better understand omnichannel and multi-screen strategies for retailers, it shouldn’t comes as a surprise that they’re rapidly embracing programmatic display ads. Here is a rundown of some of the rising stars in the ad exchange marketplace.
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How to Compete in Localized Google Results - Dynamic SEO
Search Engine Journal
With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page.
If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this tutorial I discuss localization, the knowledge graph, how to track dynamic…With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page.
If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this tutorial I discuss localization, the knowledge graph, how to track dynamic ranking and competition, and techniques for building links and social signals to your local pages.
Projects
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US Search Awards 2014
A celebration of search, PPC and digital marketing in the USA attracting hundreds of entries from some of the leading search and digital agencies and professionals from across North America and beyond.
Other creatorsSee project
Honors & Awards
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Best Use of Content Marketing
US Search Awards
Foundation Digital received the Best Use of Content Marketing in a Search Campaign for a series of cost analysis data and studies conducted for our client ForRent.com and featured in publications such as People Magazine, InStyle, Refinery29 and others.
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Best Use of Content in a Search Campaign
The Drum Search Awards USA 2017
Foundation Digital was honored with this award based on several apartment oriented campaigns with our client, ForRent.com, featuring apartment costs, listings, breakdowns and floorplans for locations from movies, Netflix Originals and other pop culture rentals.
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Best Use of Local Search
The Drum Search Awards USA 2017
Foundation Digital received the Best Use of Local Search award for our innovative work with Ogle Schools in the Texas market.
Languages
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Portuguese
Professional working proficiency
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Japanese
Limited working proficiency
Recommendations received
50 people have recommended Loren
Join now to viewMore activity by Loren
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I am excited to attend, what I'm sure will be THE cornerstone event for HR professionals in Canada. With Jodi Kovitz's vision and the associations…
I am excited to attend, what I'm sure will be THE cornerstone event for HR professionals in Canada. With Jodi Kovitz's vision and the associations…
Liked by Loren Baker
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Dr. Jo Myers is an amazing veterinarian, telehealth provider, and advisor to Vetster. Today she shared her expertise with us around routine annual…
Dr. Jo Myers is an amazing veterinarian, telehealth provider, and advisor to Vetster. Today she shared her expertise with us around routine annual…
Liked by Loren Baker
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Google Maps now allows product searches and real-time inventory checks. Retailers must use structured data and manage inventory to enable this…
Google Maps now allows product searches and real-time inventory checks. Retailers must use structured data and manage inventory to enable this…
Shared by Loren Baker
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Google quietly introduced a new Google Labs AI search engine called Learn About that completely reimagines search.
Google quietly introduced a new Google Labs AI search engine called Learn About that completely reimagines search.
Shared by Loren Baker
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An honor well-deserved. Thank you Shelley Walsh for the work you do for our profession, our community and the Search Engine Journal team. And thank…
An honor well-deserved. Thank you Shelley Walsh for the work you do for our profession, our community and the Search Engine Journal team. And thank…
Liked by Loren Baker
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In a recent AMA, Reddit, Inc.'s exec team shared some practical advice on how to leverage the platform for business. They focused on building…
In a recent AMA, Reddit, Inc.'s exec team shared some practical advice on how to leverage the platform for business. They focused on building…
Liked by Loren Baker
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I spoke with Digiday on what #CMOs can learn from the election. For the TL;DR crowd, it’s listen to your audience 🤗 (for challenges) and create…
I spoke with Digiday on what #CMOs can learn from the election. For the TL;DR crowd, it’s listen to your audience 🤗 (for challenges) and create…
Liked by Loren Baker
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Incredibly inspiring post from Jenise Uehara from her recent open letter questioning the integrity of the recent SEM Rush acquisition of Third Door…
Incredibly inspiring post from Jenise Uehara from her recent open letter questioning the integrity of the recent SEM Rush acquisition of Third Door…
Liked by Loren Baker
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I grew up in a small town. There were two vets serving the town and surrounding area. From farm animals, to horses, to cats, dogs, and every fur…
I grew up in a small town. There were two vets serving the town and surrounding area. From farm animals, to horses, to cats, dogs, and every fur…
Liked by Loren Baker
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