Loren Baker

Loren Baker

United States
11K followers 500+ connections

About

Back in 1999, a time when the internet was still finding its footing, I embarked on a…

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Activity

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Experience

  • Search Engine Journal Graphic
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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Baltimore, Maryland Area

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    Wakayama, Japan

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    Baltimore, Maryland, United States

Education

  • Towson University Graphic

    Towson University

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    Activities and Societies: American Advertising Federation.

    ◾ Honored for Innovation & Student Leadership by School of Mass Communications
    ◾ Honored by Marketing Department of Business School for Innovation in Online Advertising
    ◾ Cum Laude Honors in School of Mass Communications

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Licenses & Certifications

  • California Drivers License

    DMV

Publications

  • How to Build Links Using Data-Driven Content & Blogger Outreach

    Search Engine Journal

    Informative walk through of utilizing data from Google, SEMrush and Majestic to formulate a data driven content marketing campaign which will assist with integrated SEO, social media and branding goals.

    See publication
  • Digital Disrupt: Ad Platforms Taking the Display Ad Marketplace By Storm

    Business.com

    As advertisers and marketers continue to better understand omnichannel and multi-screen strategies for retailers, it shouldn’t comes as a surprise that they’re rapidly embracing programmatic display ads. Here is a rundown of some of the rising stars in the ad exchange marketplace.

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  • How to Compete in Localized Google Results - Dynamic SEO

    Search Engine Journal

    With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page.

    If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this tutorial I discuss localization, the knowledge graph, how to track dynamic…

    With the introduction of SERP personalization, Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. There is no longer one standard results page.

    If you’re trying to track your search engine rankings, you’ll need to know your way around the tools and best practices to maximize your SEO efforts. In this tutorial I discuss localization, the knowledge graph, how to track dynamic ranking and competition, and techniques for building links and social signals to your local pages.

    See publication

Projects

Honors & Awards

  • Best Use of Content Marketing

    US Search Awards

    Foundation Digital received the Best Use of Content Marketing in a Search Campaign for a series of cost analysis data and studies conducted for our client ForRent.com and featured in publications such as People Magazine, InStyle, Refinery29 and others.

  • Best Use of Content in a Search Campaign

    The Drum Search Awards USA 2017

    Foundation Digital was honored with this award based on several apartment oriented campaigns with our client, ForRent.com, featuring apartment costs, listings, breakdowns and floorplans for locations from movies, Netflix Originals and other pop culture rentals.

  • Best Use of Local Search

    The Drum Search Awards USA 2017

    Foundation Digital received the Best Use of Local Search award for our innovative work with Ogle Schools in the Texas market.

Languages

  • Portuguese

    Professional working proficiency

  • Japanese

    Limited working proficiency

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