Andrew Betts

Andrew Betts

United Kingdom
3K followers 500+ connections

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SVP and C-Level Advisor | CDO | CMO | CXO (Marketing and Technology Leaders)

About

A c-level, full stack, marketing professional with a validated track record of success in…

Articles by Andrew

Activity

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Experience

  • SVP and C-Level Advisor | CDO | CMO | CXO (Marketing and Technology Leaders)

    UK and US

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    US and UK

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    UK and USA

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    UK and USA

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    UK and USA

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    UK and Canada

Education

Publications

  • Wiley's CMO An Open Book About Digital Transformation

    CMO.com

    The chief marketer’s journey into a rapidly transforming digital ecosystem is one fraught with multiple obstacles that range from talent management to executive sponsorship.

    One CMO who has been handling the challenges head-on is Clay Stobaugh, EVP and chief marketing officer of Wiley, who I recently spent time with

    See publication

  • 5 Content Marketing Myths To Correct Now

    Search Engine Watch/ClickZ

    Many myths, both strategic and tactical, exist about content and its use in the digital economy. The reality, though, is that the new obsession with content as just a search solution compromises and commoditizes the whole notion of content and the ramifications impact quality, results and most importantly, the end user. Organization marketing values such as brand, customer service, PR and messaging often get diluted as people chase pure content production cadence.

    See publication

  • Digital, Tech and Content Strategy

    Huffington Post

    Andy has worked in digital and new media technology markets for over 12 years and has worked for, and with, many of the world's largest digital marketing organizations including Google, Performics, Publicis, Dentsu and Experian. He has also work and consulted with over 200 Global brands such as with HP, HSBC, Apple, United Airlines and Lexis Nexis. Andy has also spent considerable time working across the USA, Europe and APAC regions consulting, writing and creating content and marketing…

    Andy has worked in digital and new media technology markets for over 12 years and has worked for, and with, many of the world's largest digital marketing organizations including Google, Performics, Publicis, Dentsu and Experian. He has also work and consulted with over 200 Global brands such as with HP, HSBC, Apple, United Airlines and Lexis Nexis. Andy has also spent considerable time working across the USA, Europe and APAC regions consulting, writing and creating content and marketing strategies for many search and digital technology startups, agencies, and direct advertisers. He also writes, and ghost writes for CEO’s, for many leading digital publications across the World.

    See publication

  • Applying Machine Learning To Marketing

    CMO.com

    Three years ago, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs. Fast-forward to 2015; we are more than halfway there and can already bear witness to the shift in focus to the Chief Marketing Officer as the advocate and purchaser of technology of the future.

    See publication

  • Content Marketing - Production v Performance

    CMI - Content Marketing Institute

    I want to share with you content marketing’s biggest conundrum. Many marketers fail to truly understand what content marketing really means beyond the blog post, beyond the view, and beyond the “like.” They focus on the superficial and not the important ratio between production and perfor

    See publication

  • Connected Experiences: Digital and Content Transformation

    Marketing Land

    What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will interact with brands on a multitude of devices with differing capabilities, from conducting initial research on a computer to receiving a reminder on a wearable device to making a purchase in store.

    See publication

  • The Internet of Things and Digital Experiences

    ClickZ

    To help marketers navigate the increasingly connected marketplace, Adobe has created a new product, "AEM Screens," to help brands connect with consumers in new ways during their shopping journeys.

    See publication

  • Mobile Marketing Performance

    Search Engine Land

    Consumers access information via multiple mobile device types, and each device type requires a different approach. The right approach to design is key to success. Responsive design has often been considered the ideal approach to take, and Gary Illyes from Google mentioned that this is Google’s preference.

    See publication

  • The UK and US digital markets: consumer culture, differences and commonality

    Econsultancy

    Digital News and Features and Articles - Marketing, Digital, Demand Generation, Content Marketing, Search, Social and Technology. Market research and buyers guides

    See publication

  • Does Your Future CEO Come From Marketing?

    Forbes

    “Just driving leads is insufficient for the needs of the organizations. They will demand both accountability and relationships with customers in a new era of digital transformation” says Andy Betts"

    See publication

  • Cannes And The CMO: Four Trends From Creativity To Connectivity

    Adobe CMO.com

    From Traditional ‘Mad Men’ To Ad-Tech’s ‘Math Men’

    Going forward, creativity and technology must work together when it comes to making an impact; technology is changing the very nature of the advertising business. But it’s not edging out creativity; instead it allows for even more creativity.

    See publication

  • Share15 Pre- Show Sound Bytes from 66 Digital Marketing Leaders

    Share15

    After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs, specialized conference tracks and more top brands in attendance than ever before are sure to make Share15 the biggest and best year yet.

    We’re honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable…

    After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs, specialized conference tracks and more top brands in attendance than ever before are sure to make Share15 the biggest and best year yet.

    We’re honored to host speakers, industry leaders, and brands from such diverse industries as retail, hospitality, software, and many more. With an unbelievable lineup of presenters and sessions, we decided it was time to create a central hub for all of the valuable content they’ve produced.

    Below, you can find the ultimate list of pre-show content. This contains my own personal thoughts (after having the privilege of reviewing the content) as to what marketers will learn for Share15.

    See publication

Projects

  • Share Digital Marketing Conference

    Content and Speaker and Keynote Chair - 2012, 2013, 2014, 2015

    See project

  • US Search Awards 2014

    A celebration of search, PPC and digital marketing in the USA attracting hundreds of entries from some of the leading search and digital agencies and professionals from across North America and beyond.

    Other creators
    See project

  • Share - Global Digital Marketing Conference Series

    - Present

    Share Content, General Sessions and Speaker Chair

    See project

  • SearchIgnite rebrands as IgnitionOne

    Marketing technology company SearchIgnite rebranded as IgnitionOne on April 11 after taking over some of the audience-scoring and on-site optimization capabilities of sister company Netmining.
    Netmining will continue to operate as a US-focused display advertising company. Both IgnitionOne and Netmining are owned by digital marketing services company Innovation Interactive, which also owns digital marketing agency 360i. IgnitionOne clients include General Motors, Ann Taylor and Fiat.

    See project

  • Dentsu Group Acquires Innovation Interactive

    NEW YORK, Jan. 26 /PRNewswire/ -- Dentsu Inc. and Dentsu Holdings USA, Inc.
    today announced the acquisition by Dentsu Holdings USA of Innovation
    Interactive LLC, a leading provider of global services and technology for
    search marketing, social media and audience targeting.

  • Publicis acquires Performics from Google

    Performics will position Publicis Groupe and its clients to capitalize on the increasingly profitable search spending market. According to Jupiter Media, the search market represented an estimated $9.9BN in 2008 and is projected to grow at a 12% compound annual growth rate through 2012. Performics has over 150 search engine marketing (SEM) clients, representing over 200 top global brands.

    See project

  • Google Buys DoubleClick for $3.1 Billion

    Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

    See project

  • Latitude Growth Record - Sunday Times Tech Track Leader

    The company is one of the top ten fastest growing technology companies in the UK, as recognised in the recent Sunday Times Tech Track 100. Dylan attributed this growth to the: "talent, dedication and ambition of the Latitude team."

    See project

  • Share Conference Content Chair

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    See project

  • With a 3155% growth over the last five years, Latitude has been rated in the top 50 fastest growing company in the EMEA

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    Nov. 27, 2007 - PRLog -- With a 3155% growth over the last five years, Latitude, the UK’s number one independent search marketing agency, has been rated the 41st fastest growing company in the EMEA region by the global business consultancy group.

    The agency achieved a more impressive landmark in its specific industry (Media and Entertainment business type), ranking in the second position.

    See project

Languages

  • English

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