Krissy Maloney

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

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Many of SKU's mentors are industry experts with deep CPG knowledge. We are excited to have Barry Thomas joining our SKU Fall '24 mentor community. Barry - a veteran of The Coca-Cola Company and Pfizer - now is Senior Global Thought Leader for Kantar, the world’s leading marketing data and analytics company, shared his insights into key drivers of growth for emerging brands. Michelle Breyer Brooke Wilson Buff Greebe #cpg #cpgs #consumerpackagedgoods #accelerator #cpgaccelerator #emergingbrands #challengerbrands #startups #cpgstartups #mentors #mentoring #mentorshipmatters #thoughtleaders #insights https://lnkd.in/gy3sk9YZ

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Good article for grocery retailers (and brands) on the importance of key perimeter categories in terms of differentiating vs. competition and maintaining shopper loyalty (during a time when trip missions are evolving and shoppers are gravitating to discount grocers).

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Some interesting data point in this article.

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Pumped to share my recent interview with ECRM’s Joseph Tarnowski where we talked about leveraging data to drive Wild Bill’s growth! 🌟 Navigating the retail landscape can be expensive, especially when you're looking at shelling out $20-30K for a couple of basic reports from traditional data providers. That's why I'm such a big advocate for RangeMe’s premium services. Their offering of NielsenIQ category-level data to Premium and Pro subscribers is a game-changer. 🚀 It’s been incredibly valuable for gaining quick, actionable insights into the beverage category. While it’s easy to get lost in extensive data, the insights offered here—though limited to a few key reports—deliver immense value and excellent bang for your buck. Leveraging these insights has been instrumental in refining our strategy and engaging more effectively with buyers. FULL STOP! 🛑 #RetailData #BrandGrowth #ECRM #CPG #Sales #Marketing #Beverage Byzzer powered by NielsenIQ

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Regardless of Political Affiliations and who voted for who....the ramifications on CPG vertical are right in front of us. There will be massive shifts in product/innovation formulation, packaging, ingredient selection, manufacturing and much more. How does a brand smoothly operate in these changing times one may ask? Consistently pulsing shoppers and consumers on what is expected from brands on products in market, how to communicating these changes effectively, and co-building with demand instead of having to generate it post-change or launch. Would love to discuss how Fuel Cycle is currently helping brands build deeper connecting innovations with real-time shopper audiences!

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CPG Marketing Leaders,   When you’re passionate and driven to make something happen, it’s easy to get too close to it...in life, in politics, and in business.   And, in a performance and outcomes focused marketing world, you need to show clear, measurable results from your brand growth efforts.   But while we Type A leaders are equipped to read both data (looking backward) 📊 and tea leaves 🍵 (looking forward) we don’t change direction on a dime or take big decisions lightly… and we DEFINITELY don’t quit on things.   So, what can happen--and probably has happened to most of us —is 𝘸𝘦 𝘩𝘰𝘭𝘥 𝘰𝘯𝘵𝘰 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘱𝘳𝘰𝘨𝘳𝘢𝘮, 𝘰𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴𝘯’𝘵 𝘺𝘦𝘵 𝘩𝘪𝘵 𝘪𝘵𝘴 𝘴𝘵𝘳𝘪𝘥𝘦, 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘪𝘴𝘯’𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥 𝘦𝘯𝘰𝘶𝘨𝘩… 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘦 𝘞𝘈𝘕𝘛 𝘵𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘪𝘵! It can feel like parting with a favorite sweater that’s stretched out, tossing perfectly broken in sneakers 👟 that have lost all traction, or tossing the tube of lipstick 💄 you’ve been digging into with a Q-tip (maybe that’s just me).   I’m here to say I Get It…and to remind you of the 𝙫𝙖𝙡𝙪𝙚 𝙤𝙛 𝙖𝙣 𝙚𝙭𝙩𝙚𝙧𝙣𝙖𝙡 𝙩𝙝𝙤𝙪𝙜𝙝𝙩 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙢𝙖𝙠𝙚 𝙩𝙤𝙪𝙜𝙝 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣𝙨 𝙡𝙚𝙨𝙨 𝙥𝙖𝙧𝙖𝙡𝙮𝙯𝙞𝙣𝙜 𝙤𝙧 𝙨𝙩𝙧𝙚𝙨𝙨𝙛𝙪𝙡.   Between experience and lack of bias, an external leader can see the facts and data objectively 👀, ensure you and your team are effectively measuring 📏 the outcomes of your efforts, and pinpoint 📌 what needs improvement or reallocation.   And that’s all BEFORE considering the extra set of limbs and 🧠 cells an external partner brings to the table. Not only can you get more S—t done, you can divide➗ and conquer on the toughest questions or challenges.   This clearsighted approach can even make you look super smart to your senior leadership, who might also be overly vested in certain pet ideas. Do you relate to this? If so, tell me…𝘄𝗵𝗮𝘁’𝘀 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝗵𝗮𝗿𝗱 𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗽𝘂𝘀𝗵 𝗳𝗿𝗼𝗺 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲?  #consulting #brandstrategy #externalexpertise #insights I'm Elizabeth, and I help consumer marketing leaders harness strategic insights to fuel brand growth and market impact. DM me to learn more about the Trend, Strategy, and Innovation possibilities for your business.    

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What are the 5 basic retail media questions that every CPG exec should know? As we work with clients at Harvest Group, we have found there is a wide range of knowledge and engagement among the CPG executives we collaborate with. My recent LinkedIn surveyed revealed that retail media is still very much split in terms of what function has responsibility for it. (60% marketing, 40% sales) The questions below are a good starting point to ensure you have a handle on assessing the retail media part of your business. 1. What metrics are you using to ensure performance in retail media is aligned with your strategic goals?  2. What are your top 5 keywords? How often are you winning for them? 3. How often are your budgets capping out each day?  4. What percentage of your budget is allocated to on-site search ads vs. off-site display ads? 5. What % did attributable ad sales grow last quarter? How does that compare to total sales growth? #retailmedia #CPG #businessinsights

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U.S. retail sales remained steady through February, yet prices continue to pose a challenge for consumers. Dive into the latest insights on #retail sales from Circana.

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News: 📉 Boston Beer Co. sees a 6.4% drop in shipments for Q2.  The continued growth of Twisted Tea helped offset the decline in Boston’s beer portfolio. Twisted Tea now accounts for 57% of The Boston Beer Company total volumes in the latest Nielsen data. Click to get the full story ➡️ https://zurl.co/VbMv #CraftBeer #BeverageIndustry #BostonBeer #FinancialReport #BeerNews #CraftBrewery #BusinessUpdate #IndustryInsights #BrewingBusiness #MarketTrends

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The hydration market, now valued at $156 billion, is experiencing significant growth as nearly half of U.S. consumers turn to hydration beverages for issues like headaches and fatigue. This trend underscores the rise of functional beverages that support overall health and energy management.    Dive into the latest insights from Circana in FoodNavigator USA's article, “Magnesium, Multi-Functional Hydration Claims Rise as Consumers Seek to Improve Wellness, Circana Reports.” 

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CPG Marketing Leaders: You know this story well... 📖 Once upon a time, before March 2020, E-commerce was a treated as a nice to have for many brands, accounting for a smaller share of revenue than it should have. Then, during/post-pandemic, it became a lifeline….you were dead without DTC. Now, most brand marketing teams have solid e-commerce strategies. But the story isn't over! So…how has the latest chapter gone❓ While I don’t have the expertise to share the Cliff Notes (Spark Notes for the youngsters), I did learn a LOT from a recent report by Coresight Research. It reveals that for omnichannel brands, optimizing visual content (because nobody reads, right 👀 ?!) is a big pain point for both brands and retailers. A few key findings: ☑𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 is critical to grab shoppers’ attention ☑Over half of surveyed brands/ retailers 𝘀𝗵𝗮𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝟳+𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀; given variations in preferences and engagement, 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙚𝙙 𝙩𝙤 𝙚𝙖𝙘𝙝 𝙘𝙝𝙖𝙣𝙣𝙚𝙡 ☑Imagery optimization testing is not as easy as it might seem: 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀 & 𝟯𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗹𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝘃𝗲𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, so managing through changes can be complex. ☑The 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝘀 𝘀𝗵𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀/𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀, so collaboration opportunities abound: 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀/𝘁𝗲𝗰𝗵 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗶𝘁 𝘆𝗶𝗲𝗹𝗱𝘀 𝗯𝗶𝗴 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀: 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗥𝗲𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 What are some e-commerce growing pains you've experienced, and how have you solved them? #insights #growthstrategy #omnichannelmarketing

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Today’s food & beverage market is as competitive as ever. More brands, with more ways to access those brands, equals more choices for consumers and more competition for producers. Contract manufacturing is a viable option for brands to flourish in this volatile market. Learn about some of the benefits of having an effective food contract manufacturer and what to consider when selecting a contract manufacturing company. https://lnkd.in/e9Ck5mUe

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While market dynamics for all grocers are more challenging than ever, consumers are likely to benefit from the improved value, variety, and service offerings as businesses strive to adapt and thrive in a hyper-competitive Connecticut food frontier. 🤠 🛒 🍷 #ShopSmartCT #MarketMakeover #GroceryGameChanger

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It's no secret the rise of Private Label is putting pressure on big brands, making the quest for the perfect shelf more challenging than ever. Our very own Steve Zurek shares his perspective with the #WSJ! Steve's insights on "stress on shelves" in grocery stores are reshaping how we view retail trends. See how NIQ data is driving industry understanding: https://ow.ly/Hsof30sFO7t #NIQ #RetailTrends #ConsumerInsights

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Consumers: Spending more to buy less. The study has identified two primary ways that consumer behavior has shifted. First, consumer purchase occasions2 occurred at the same—and in some cases, at a higher—frequency than in 2022, but consumers purchased fewer items on each trip. Units per trip declined by 3 to 5 percent across the grocery, health and beauty, and household categories, outweighing the growth in frequency of purchase occasions (up by no more than 3 percent) in the same categories.3 5 potential solutions in the article could approach how to overcome this trend.

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🌟 Attention Health, Beauty, and Personal Care CPG Professionals! 🌟 Are you ready to elevate your planning for 2025? 📅 Join us at ECRM’s upcoming planning session, where we streamline the typical review process by connecting buyers and suppliers in one central location at the optimal time of year. 💡 By collaborating with ECRM, you can: ✅ Maximize Efficiency: Do more with less by aligning your planning and review activities. ✅ Foster Connections: Engage directly with key stakeholders in your category. ✅ Enhance Strategy: Get ahead of the competition with targeted insights and support. Don’t miss this opportunity to optimize your planning and interactions. Let’s make 2025 your best year yet! #ECRMRangeMe #HealthBeauty #PersonalCare #PlanningAhead #BusinessGrowth #Networking

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