What are the 5 basic retail media questions that every CPG exec should know? As we work with clients at Harvest Group, we have found there is a wide range of knowledge and engagement among the CPG executives we collaborate with. My recent LinkedIn surveyed revealed that retail media is still very much split in terms of what function has responsibility for it. (60% marketing, 40% sales) The questions below are a good starting point to ensure you have a handle on assessing the retail media part of your business. 1. What metrics are you using to ensure performance in retail media is aligned with your strategic goals? 2. What are your top 5 keywords? How often are you winning for them? 3. How often are your budgets capping out each day? 4. What percentage of your budget is allocated to on-site search ads vs. off-site display ads? 5. What % did attributable ad sales grow last quarter? How does that compare to total sales growth? #retailmedia #CPG #businessinsights
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Great thoughts from our CEO & Founder Ross Cully on a few areas CPG executives should consider to effectively manage and evaluate their retail media business. Interested in discussing retail media for your brand? Reach out to us at [email protected] to start a conversation.
What are the 5 basic retail media questions that every CPG exec should know? As we work with clients at Harvest Group, we have found there is a wide range of knowledge and engagement among the CPG executives we collaborate with. My recent LinkedIn surveyed revealed that retail media is still very much split in terms of what function has responsibility for it. (60% marketing, 40% sales) The questions below are a good starting point to ensure you have a handle on assessing the retail media part of your business. 1. What metrics are you using to ensure performance in retail media is aligned with your strategic goals? 2. What are your top 5 keywords? How often are you winning for them? 3. How often are your budgets capping out each day? 4. What percentage of your budget is allocated to on-site search ads vs. off-site display ads? 5. What % did attributable ad sales grow last quarter? How does that compare to total sales growth? #retailmedia #CPG #businessinsights
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These are SO important, and questions brands should be asking/answering/challenging constantly. 💡 #retailmedia #advertising #amazonads
What are the 5 basic retail media questions that every CPG exec should know? As we work with clients at Harvest Group, we have found there is a wide range of knowledge and engagement among the CPG executives we collaborate with. My recent LinkedIn surveyed revealed that retail media is still very much split in terms of what function has responsibility for it. (60% marketing, 40% sales) The questions below are a good starting point to ensure you have a handle on assessing the retail media part of your business. 1. What metrics are you using to ensure performance in retail media is aligned with your strategic goals? 2. What are your top 5 keywords? How often are you winning for them? 3. How often are your budgets capping out each day? 4. What percentage of your budget is allocated to on-site search ads vs. off-site display ads? 5. What % did attributable ad sales grow last quarter? How does that compare to total sales growth? #retailmedia #CPG #businessinsights
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This chart (from the excellent Media, Ads + Commerce newsletter) highlights data from McKinsey that asked CPG marketers to rank by ROAS the channels that performed best for them. Seeing the mix of on and offsite frontrunners is no real suprise as we set up from the start to always to provide a full funnel approach to our co-branded marketing solutions. Having a balance of on and offsite channels, throughout the funnel, is the best way to provide solutions that are going to drive total success at shelf (physical or digital). Which channels do you credit the greatest ROAS gains to in your business? #retailmedia #media #mediaadscommerce Andrew Lipsman #marketmedia #retailnz #thewarehousegroup
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🚀 Free Download: Retail Media Ad Serving Guide 🚀 Dive into the fast-growing world of retail media with this comprehensive Retail Media Ad Serving Guide! 📈 This guide covers everything you need to master retail media ad serving, including the evolution, current trends, and top strategies to launch a successful retail media network. Whether you’re new to retail media or looking to scale your network, this guide is packed with valuable insights and real-world examples from industry leaders. 🔑 What’s Inside: ● The Evolution of Retail Media Ad Serving: How it started, where it’s headed, and why it's crucial for brands and retailers alike. ● Best Practices from Top-Performing Networks: Learn from the best with case studies and examples from leading retail media networks. ● Step-by-Step to Launch & Scale Your Own Platform: Actionable insights to help you build, launch, and grow a high-impact retail media network. ● The Future of Retail Media Advertising: Where the industry is going and how to stay ahead. 👉 Ready to elevate your retail media strategy? Download the guide now and gain the insights you need to succeed in this booming space! 🔗 Get the Guide Here: https://lnkd.in/eWBebwWp #Retail #Advertising #RetailAdvertising #RetailMediaNetworks #MarketingTrends
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📋 3 Reasons to Leverage Onsite Retail Media: 1️⃣ 💸 Cost-Effective Visibility: Skip the high costs of traditional ads, by using budget-friendly options to get your products in front of shoppers. 2️⃣ 🎯 Targeted Reach: Strategic ad placements help you reach potential buyers right at the moment they’re ready to make a purchase. 3️⃣ 📊 Data-Driven Insights: Access real-time data to fine-tune your campaigns, ensuring every dollar is working hard for you. 💡 Onsite Retail Media makes it easier for brands of all sizes to compete and win. Have you tried it yet? #retailmedia #onlinemarketing #digitalads #buckledup
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Content Pro: Crafting compelling narratives, optimizing online presence. Experienced in effective content management for client success.
💡 Retail media networks are changing digital advertising, but who’s benefiting? Our latest article explores how these platforms, powered by first-party shopper data, influence ad budgets and reshape the industry.
💡 Retail media networks are changing digital advertising, but who’s benefiting? Our latest article explores how these platforms, powered by first-party shopper data, influence ad budgets and reshape the industry. 🧐 With retail media expected to capture a significant portion of ad spend by 2027, marketers need to understand these dynamics and ask tough questions about where their money is going. Your ad spend is valuable -make sure it’s working for you! 👉 Read the full article here: https://lnkd.in/dCfJA2Ad
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Empowering Long Tail Brands with Retail Media 🌟 Hey everyone! I wanted to share some thoughts on how Retail Media is creating amazing opportunities for long tail brands—those niche, unique brands that often face tough competition. 🔹 Why This Matters: Enhanced Visibility: With sponsored product listings and targeted ads, long tail brands can finally get the spotlight they deserve. Imagine your favorite niche brand showing up right alongside the big names—it's a game changer! Targeted Advertising: Retail Media uses rich, first-party data to ensure ads reach the right audience. This means long tail brands can connect with shoppers who truly appreciate their unique offerings, making every ad dollar count. Data-Driven Insights: Retailers provide incredible analytics that help brands understand what their customers really want. Long tail brands can tweak their strategies and optimize products based on real-time data. Cost-Effective: Unlike traditional advertising channels, Retail Media can be much more affordable. Smaller brands can achieve big reach without breaking the bank. 🔹 Success Stories: Through Zitcha, I’ve seen so many inspiring examples of long tail brands leveraging Retail Media to carve out their space in the market. By focusing on niche audiences and creating smart, data-driven campaigns, these brands are turning visibility into success. Jack Byrne, Zitcha's Co-Founder, recently posted about Walmart's latest earning statement and how the audiences and inventory being accessed by 'long tail' brands was astounding, and quite significant. 🔹 In a nutshell: Retail Media is a game-changing tool that's leveling the retail playing field. It’s allowing long tail brands to compete, thrive, and bring unique and diverse products to consumers who value them. Let’s embrace the potential of Retail Media and support the diversity it brings to our shopping experience! #RetailMedia #LongTailBrands #DigitalMarketing #Ecommerce #RetailInnovation #MarketingStrategy #DataDrivenMarketing #Zitcha
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💡 Retail media networks are changing digital advertising, but who’s benefiting? Our latest article explores how these platforms, powered by first-party shopper data, influence ad budgets and reshape the industry. 🧐 With retail media expected to capture a significant portion of ad spend by 2027, marketers need to understand these dynamics and ask tough questions about where their money is going. Your ad spend is valuable -make sure it’s working for you! 👉 Read the full article here: https://lnkd.in/dCfJA2Ad
Retail Media Networks: Who’s Winning Here? - Brand IQ
https://brandiq.com
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CPG advertisers: Finish 2024 on a high note! Check out three quick-launch strategies designed to help CPG brands capitalize on year-end opportunities. From targeted push notifications to one-click recipes and on-demand delivery, we've got you covered. Boost your holiday sales and remain top of mind as shoppers complete their lists! Explore actionable insights here: https://bit.ly/3ZBCMWc #CPGMarketing #HolidayCampaigns #AdAdapted
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Regional Director @ Jan-Pro of Arkansas
6moThis is insightful & informative. The slides also show the excitement and challenges of the CPG world. Thanks for the post Ross.