Keith Gooberman

NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB

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👻 Nothing gets Adtechies in the spirit of Halloween more than Mark McEachran's recent AdExchanger piece. #RIPCookies Advertising is changing. External drivers such as major FAANG plans no longer overshadow internal sell side strategic initiatives. It turns out executing against roadmap priorities: ♻️ mitigates engineering waste 😨 eliminates scope creep 🎁 secures tangible deliverables 🙄 There is nothing more irritating than committing to a roadmap, but everything under the sun and outside of your control delaying it. We know Google's announcements derailed things more than once. Now that the embrace of Alt IDs is taking shape, its time to focus more on analytic attribution instead of inferred uplift. Answering the question of ROI was always the more important and interesting conversation anyways. That said, Mark does a great job explaining the shift and I'd recommend taking a read if you haven't gotten around to it yet.

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✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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Good article from EMARKETER’s Meaghan Yuen illustrating the shift in ad dollars to #CTV. The underlying data is from IAB, Advertisers Perceptions, and Guideline with 364 U.S. agency and marketing professionals were surveyed. Keynes Digital works with your marketing team to evaluate the proper testing strategy to validate the incrementality using normalized data. Source article in comments. #CTVAdvertising #ConnectedTV #growthmarketing #performancemarketing #paidmedia #paidmarketing #mediamixmodeling

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Hmmmm... Been reading industry reactions to last week's news from The Googs on the 3rd delay to 3P cookie deprecation in Chrome... doesn't look like it's been met with surprise or shock! This time the reason given: 'industry and regulatory pressure make it impossible to move forward'... nothing of course to do with Chrome Privacy Sandbox not being fit for purpose as an impartial and fair alternative solution. Many brands and ad tech players have been experimenting with Sandbox... the click-based retargeting ad techs for one. So, is it telling then, that when one of them announced more layoffs in prep for D-day the other week having stated it could wipe as much as £30-40m off their topline in the second half of the year, that the Privacy Sandbox they have been testing is not a reliable and trusted alternative solution. One thing's for sure... these delays are becoming rather embarrassing for our 'privacy-first, do-it-for-the-greater-good knights in shining armour!' Just pull the rip chord already!

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Affiliate Summit #NYC for the next 3 days talking all things TV advertising for brands looking to expand their customer acquisition channels. Meet with myself and Jeremie Vaught if you have want to explore how Keynes Digital can help increase your brand's affiliate channel percentage of overall business. Streaming advertising, aka CTV advertising is the most cost-effective and scalable way to grow a brand outside of search and social. #CTV + #AffiliateMarketing = Brands Winning. #ASE #ASE24 #StreamingAds #StreamingTV #PerformanceTV #TVAds #Ads #TVAdvertising #PerformanceMarketing #PerformanceMedia #OTT #ConnectedTV #CTVAds Marriott International Marriott Hotels New York Marriott Marquis

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It’s here! Seedtag Academy has launched ‘Contextual for Advertisers’ Our most successful certification is back to include the current trends shaping digital advertising, with a whole new course that empowers advertisers to go beyond cookies, with the keys to privacy-first advertising, GenAI, contextual advertising fundamentals and how to launch your own campaigns in 5 steps. 🚀 Get certified for free - in under one hour: https://lnkd.in/eUaAZ5gN #SeedtagAcademy #Certification #ContextualAdvertising

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It's no secret that #RetailMedia is transforming the ecosystem for brands, agencies, retailers, and consumers. Many of you who know me know that I am passionate about accelerating this transformation.    This morning, we shared Criteo’s retail media strategy with investors and analysts, highlighting the growth drivers, innovations, and success stories fueling this booming ad channel.    Retail media is a cornerstone of Criteo's business, and our goal is to continue amplifying the retail media flywheel by driving simplification and unified momentum that creates value for everyone.     How are we doing this?  • We built a leading retail media platform to unify a fragmented ecosystem. We will continue to perfect and improve our technology to simplify the buying and selling of retail media inventory at scale beyond Amazon.  • We empower brands and agencies to scale with a multifaceted demand strategy, enabling retailers to thrive through modular solutions and professional support.  • Offering flexible strategies and services to help retailers achieve their full potential while maintaining control.    Thank you to everyone who joined our event, and a special thank you to our incredible clients and partners from Brainlabs, dentsu, Dentsu Digital Inc., EssenceMediacom, HP, Omnicom Commerce, Microsoft, Pacvue, Roundel and Walgreens Advertising Group for their participation. Catch the replay of today’s session here: https://bit.ly/40TTvF4   We appreciate all we have accomplished together and are excited to continue helping clients forge meaningful consumer connections and drive impactful results for years to come.     I’d also love to hear your thoughts on the next big growth driver for retail media.

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How can advertisers stay ahead of the curve while keeping their ad campaigns brand safe? Integral Ad Science SVP of Product Craig Ziegler sat down with Beet.TV to discuss why AI is key in the fight for brand safety, especially on emerging platforms. Want to learn more? Watch below! #BrandSafety #AI

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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WARC's Global Advertising Trends report says that media has dethroned paid search as the top advertising channel. Frankly, I'm not surprised. My recent analysis of the IAB advertising trends report noted the same shift from paid search to other forms of digital advertising. Read our new post from Morgan Reilly for more insight. #Search #SEM #SocialMedia https://lnkd.in/du85uKE8

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Google's grip on digital advertising is far from over. While the DoJ verdict might seem like a pivotal moment, it's not the wake-up call many are making it out to be. Yes, the alarm bells have been ringing for years, but dismissing Google's influence would be a strategic misstep. Google's platforms offer unparalleled reach, precision, and data-driven insights that are essential for advertisers looking to maximize ROI. Sure, diversifying ad strategies is crucial, but completely shifting focus away from Google isn't the answer. Instead, a balanced approach is key. Leveraging Google's strengths while exploring complementary platforms can create a more robust and adaptable digital marketing strategy. Let’s evolve our tactics without abandoning what works. What are your thoughts on diversifying versus sticking with proven giants like Google?

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Thank you to AdExchanger’s Allison Schiff for this multi-dimensional and cathartic discussion on the state of marketing measurement and optimization today. The widespread use of last-click is the scourge of marketing, and the broader economy. It must be relegated to only the most specific of circumstances…unless marketers like to overpay for conversions they would receive anyway. #adtech #measurement #incrementality Check out our chat below: https://lnkd.in/eem3NXhE

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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Competition continues to heat up in the search market, as AI and new technologies are forecasted to upend Google’s majority share, according to the Wall Street Journal. While some welcome this shift, many overlook the bigger issue: brands have focused heavily on acquisition, yet customer retention challenges remain. Marketing isn’t an either/or scenario; acquisition and retention are essential for sustainable growth. As marketers navigate the ever-evolving ad landscape, forward-thinking brands will seek innovative solutions (yes, AI) that boost profitability and deepen engagement within their existing customer base. https://lnkd.in/eCmpjEKk #digitalmarketing #marketing #innovation

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