Kara Smith Brown

Kara Smith Brown

Atlanta, Georgia, United States
12K followers 500+ connections

About

B2B Conversion.

Founder of LeadCoverage, a team of marketing and sales enablement…

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Articles by Kara

  • Week of October 23, 2023

    Week of October 23, 2023

    1. Optimizing the Supply Chain: The Role of Reduced Packaging In 2022, parcel shipping volume in the U.

    3 Comments
  • Week of October 16, 2023

    Week of October 16, 2023

    Freight Brokers Revolutionize the Trucking Industry with Unprecedented Influence “Freight Broker” is truly NOT a dirty…

  • October 5, 2023

    October 5, 2023

    Trucking on Through Government Shutdown: How FMCSA Keeps the Wheels Turning As the looming threat of a government…

  • September 28, 2023

    September 28, 2023

    Chocolatiers: Leveraging Tech, Mitigating Supply Chain Disturbances Businesses of all types are realizing they need…

    1 Comment
  • September 21, 2023

    September 21, 2023

    California Senate Gives the Green Light to Restrict Autonomous Trucks Technology is used in various aspects across…

  • September 14, 2023

    September 14, 2023

    Right Time, Right Location Inventory With peak season upon us, many retailers and other businesses are utilizing data…

  • Resources for ATL Female Founders

    Resources for ATL Female Founders

    I’m often asked to help female entrepreneurs find places to connect with other women who are hustling, so I put…

    22 Comments
  • Breaking the Million Dollar Glass Ceiling

    Breaking the Million Dollar Glass Ceiling

    According to the Eighth Annual State of Women-Owned Business Report by American Express only 1.7% of all female-founded…

    76 Comments

Contributions

Activity

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Experience

  • LeadCoverage Graphic
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    Greater Atlanta Area

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    Atlanta, Georgia, United States

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    Greater Atlanta Area

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    San Francisco Bay Area

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    Greater Atlanta Area

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    Chicago, IL

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    Nashville, Tennessee

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    Chicago, IL

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    Chicago, IL

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    Chicago, IL

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    Chicago, IL

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    Chicago, IL

Education

Licenses & Certifications

Volunteer Experience

  • Advisory Board Member

    LaunchPad2X

    - Present 5 years 7 months

    Economic Empowerment

    LaunchPad2x is Rocketfuel for Female Entrepreneurs.

  • Entrepreneurs'​ Organization Graphic

    Board Member

    Entrepreneurs'​ Organization

    Education

Publications

  • A New Way To Think About Your ‘Top 5,’ And 3 Tips To Cultivate Them

    Forbes

    Many of us are familiar with the adage coined by Jim Rohn: “You’re the average of the five people you spend the most time with.”

    He asserts that the people you spend the most time with shape who you are, so it pays to surround yourself with those you admire. And while that may be true, I’ve found that there’s an equally powerful influence: those who infiltrate your Top 5 by dominating your headspace.

    Think about it: We all have those people who play a starring role in our…

    Many of us are familiar with the adage coined by Jim Rohn: “You’re the average of the five people you spend the most time with.”

    He asserts that the people you spend the most time with shape who you are, so it pays to surround yourself with those you admire. And while that may be true, I’ve found that there’s an equally powerful influence: those who infiltrate your Top 5 by dominating your headspace.

    Think about it: We all have those people who play a starring role in our thoughts, even if they’re physically not present in our lives. It could be a teacher, a family member, a counselor or a work associate. The question is whether or not they belong in your Top 5.

    See publication
  • Three Unexpected Ways To Find The Best Talent (And Three Ways To Keep Them)

    Forbes

    With the advent of Covid, our default is now working from home, so there’s not much opportunity for in-office working, let alone lunching with the boss. Imagine what a positive impact you’d make if, when you were in the office, you were intentional about spending time with your new hires in their first 90 days on the job. There’s simply no substitute for being present for your team when you’re both in the office. Giving them your time and attention lets them know they matter.

    The bottom…

    With the advent of Covid, our default is now working from home, so there’s not much opportunity for in-office working, let alone lunching with the boss. Imagine what a positive impact you’d make if, when you were in the office, you were intentional about spending time with your new hires in their first 90 days on the job. There’s simply no substitute for being present for your team when you’re both in the office. Giving them your time and attention lets them know they matter.

    The bottom line is this: When employees feel valued, they’re more likely to stick around, so it makes good business sense to do all you can to keep them.

    See publication
  • The Marketing Landscape Has Changed: Three Ways B2B And B2C Can Leverage It

    Forbes

    As B2B specialists, we’re always willing to take cues from B2C marketers to make our clients successful. And because we’ve measured ROI for the last 10 years for our clients, we’re happy to share our thoughts with our consumer-focused marketing friends.

    When we work as a community of marketers to foster greater collaboration between B2B and B2C, we’re open to finding new ways to demonstrate value and prove marketing’s ROI, which is a win-win in everyone’s book.

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  • The Best Way To Make Business Decisions That Are Right Under Your Nose

    Forbes

    I know I don’t have a confidence or sales gap, but I most definitely have a finance and operations gap. The greatest gift I’ve given myself as I’ve matured as an entrepreneur, leader and person is to surround myself with people who complement me and my skill set. I can offer my perspective and assistance to those who can benefit from it, and they can help me in areas where I’m not as strong. That’s a win-win.

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  • How To Use Marketing To Drive Your Business Decisions

    Forbes

    Sophisticated marketing online doesn’t take tons of money, but it does require time, attention and tracking. You should measure the effectiveness of your marketing (and its level of sophistication) by how often the numbers it produces are used in important decision making. If this isn't the case, then you’re missing an enormous opportunity to step up your marketing game.

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  • Invest In Professional Relationships To Grow Your Business

    Investing in five coaches — actively building my tribe — helped me get through the hump last year and grow my business. In 2021, I’ll continue to make adjustments that align and support my goals. Because as we move forward, finding a community that works for you is one of the best investments you can make.

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  • This Is Why Your Business Has Plateaued And How To Scale It

    Forbes

    Get comfortable being uncomfortable. The truth is that comfort and scaling can’t coexist.

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  • How To Do The One Thing All Leaders Dread: Having Hard Conversations

    Forbes

    Whether it’s delivering less-than-stellar feedback to a colleague (or receiving it), redirecting an employee or broaching a touchy subject with a client, having difficult discussions is hard. Even when you know it’s the right thing to do, you can feel physically sick at the thought of a potentially explosive confrontation.

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  • How To Immediately Improve Your Lead Generation In Three Steps

    Forbes

    Every day, I witness businesses (or the marketing agencies they work with) overcomplicating their lead generation process with unnecessary jargon or some fancy formula.

    But it's simple: Share Good News, Track Interest, Follow Up

    Let’s stop calling it the “sales team” and start referring to it as the “follow-up team.” After all, there is no sales versus marketing; we’re all one team with one goal: revenue

    See publication

Honors & Awards

  • Top Innovator 2021

    Atlanta Innovation Forum

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