About
B2B Conversion.
Founder of LeadCoverage, a team of marketing and sales enablement…
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Articles by Kara
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Here's how you can use assertiveness to propel your career in strategic communications.
In my experience, the most important piece of communicating clearly is having a clear point of view. Do the research, ask tons of questions and synthesize a position. The position itself is irrelevant- the fact that you have one is most important.
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One of the best parts of starting an agency in Atlanta is the community of people who are there to support you. I started Toolbox No. 9 almost 20…
One of the best parts of starting an agency in Atlanta is the community of people who are there to support you. I started Toolbox No. 9 almost 20…
Liked by Kara Smith Brown
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Highway empowers brokers to identify bad actors at the first point of contact. This proactive approach to combating fraud makes all the difference…
Highway empowers brokers to identify bad actors at the first point of contact. This proactive approach to combating fraud makes all the difference…
Liked by Kara Smith Brown
Experience
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Publications
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A New Way To Think About Your ‘Top 5,’ And 3 Tips To Cultivate Them
Forbes
Many of us are familiar with the adage coined by Jim Rohn: “You’re the average of the five people you spend the most time with.”
He asserts that the people you spend the most time with shape who you are, so it pays to surround yourself with those you admire. And while that may be true, I’ve found that there’s an equally powerful influence: those who infiltrate your Top 5 by dominating your headspace.
Think about it: We all have those people who play a starring role in our…Many of us are familiar with the adage coined by Jim Rohn: “You’re the average of the five people you spend the most time with.”
He asserts that the people you spend the most time with shape who you are, so it pays to surround yourself with those you admire. And while that may be true, I’ve found that there’s an equally powerful influence: those who infiltrate your Top 5 by dominating your headspace.
Think about it: We all have those people who play a starring role in our thoughts, even if they’re physically not present in our lives. It could be a teacher, a family member, a counselor or a work associate. The question is whether or not they belong in your Top 5. -
Three Unexpected Ways To Find The Best Talent (And Three Ways To Keep Them)
Forbes
With the advent of Covid, our default is now working from home, so there’s not much opportunity for in-office working, let alone lunching with the boss. Imagine what a positive impact you’d make if, when you were in the office, you were intentional about spending time with your new hires in their first 90 days on the job. There’s simply no substitute for being present for your team when you’re both in the office. Giving them your time and attention lets them know they matter.
The bottom…With the advent of Covid, our default is now working from home, so there’s not much opportunity for in-office working, let alone lunching with the boss. Imagine what a positive impact you’d make if, when you were in the office, you were intentional about spending time with your new hires in their first 90 days on the job. There’s simply no substitute for being present for your team when you’re both in the office. Giving them your time and attention lets them know they matter.
The bottom line is this: When employees feel valued, they’re more likely to stick around, so it makes good business sense to do all you can to keep them. -
The Marketing Landscape Has Changed: Three Ways B2B And B2C Can Leverage It
Forbes
As B2B specialists, we’re always willing to take cues from B2C marketers to make our clients successful. And because we’ve measured ROI for the last 10 years for our clients, we’re happy to share our thoughts with our consumer-focused marketing friends.
When we work as a community of marketers to foster greater collaboration between B2B and B2C, we’re open to finding new ways to demonstrate value and prove marketing’s ROI, which is a win-win in everyone’s book. -
The Best Way To Make Business Decisions That Are Right Under Your Nose
Forbes
I know I don’t have a confidence or sales gap, but I most definitely have a finance and operations gap. The greatest gift I’ve given myself as I’ve matured as an entrepreneur, leader and person is to surround myself with people who complement me and my skill set. I can offer my perspective and assistance to those who can benefit from it, and they can help me in areas where I’m not as strong. That’s a win-win.
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How To Use Marketing To Drive Your Business Decisions
Forbes
Sophisticated marketing online doesn’t take tons of money, but it does require time, attention and tracking. You should measure the effectiveness of your marketing (and its level of sophistication) by how often the numbers it produces are used in important decision making. If this isn't the case, then you’re missing an enormous opportunity to step up your marketing game.
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Invest In Professional Relationships To Grow Your Business
Investing in five coaches — actively building my tribe — helped me get through the hump last year and grow my business. In 2021, I’ll continue to make adjustments that align and support my goals. Because as we move forward, finding a community that works for you is one of the best investments you can make.
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This Is Why Your Business Has Plateaued And How To Scale It
Forbes
Get comfortable being uncomfortable. The truth is that comfort and scaling can’t coexist.
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How To Do The One Thing All Leaders Dread: Having Hard Conversations
Forbes
Whether it’s delivering less-than-stellar feedback to a colleague (or receiving it), redirecting an employee or broaching a touchy subject with a client, having difficult discussions is hard. Even when you know it’s the right thing to do, you can feel physically sick at the thought of a potentially explosive confrontation.
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How To Immediately Improve Your Lead Generation In Three Steps
Forbes
Every day, I witness businesses (or the marketing agencies they work with) overcomplicating their lead generation process with unnecessary jargon or some fancy formula.
But it's simple: Share Good News, Track Interest, Follow Up
Let’s stop calling it the “sales team” and start referring to it as the “follow-up team.” After all, there is no sales versus marketing; we’re all one team with one goal: revenue
Honors & Awards
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Top Innovator 2021
Atlanta Innovation Forum
Recommendations received
4 people have recommended Kara
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“We’ve attempted to contact you regarding your car’s extended warranty. We’ve made 18 attempts, actually…” It takes an average of 18 calls to…
“We’ve attempted to contact you regarding your car’s extended warranty. We’ve made 18 attempts, actually…” It takes an average of 18 calls to…
Posted by Kara Smith Brown
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Best team in the game and we're just a few days away from officially turning 1 on this Journey. Appreciate you all so much ♾️ 💚
Best team in the game and we're just a few days away from officially turning 1 on this Journey. Appreciate you all so much ♾️ 💚
Liked by Kara Smith Brown
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Cleo has just released the Retailer Relationship Management solution, which will grants much more control, leverage, and intelligence to suppliers…
Cleo has just released the Retailer Relationship Management solution, which will grants much more control, leverage, and intelligence to suppliers…
Liked by Kara Smith Brown
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Thank you, J.C. Carnahan, for the fantastic coverage in the Orlando Business Journal highlighting our $42M Series C funding milestone, led by Aliment…
Thank you, J.C. Carnahan, for the fantastic coverage in the Orlando Business Journal highlighting our $42M Series C funding milestone, led by Aliment…
Liked by Kara Smith Brown
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In case you're up and looking for something to do at 6am on the Wednesday before Thanksgiving, I'll be on a webinar! Join me an the team at…
In case you're up and looking for something to do at 6am on the Wednesday before Thanksgiving, I'll be on a webinar! Join me an the team at…
Shared by Kara Smith Brown
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Can anyone spot the difference? FreightWaves
Can anyone spot the difference? FreightWaves
Liked by Kara Smith Brown
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