Kaitlynn Sirotkin

SDRs = Calling 📞 Marketing & Rev Ops = Cadence Tools & Automations Save your org $$$s by getting your SDRs out of cadence tools and back into the #CRM focussed on dialing Leave automated outreach and multi-touch sequences to marketing, and guess what? Then you only need one cadence tool licence! I chatted to Mark Bedard who clearly lays out the path to streamlining your outbound motion #sales #salestips #bdr #sdr #outbound #calling #coldcalling

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Top-rated survey app for HubSpot! Yup, that’s Survicate. But our integration with HubSpot is more than just toolstack connection—it’s a partnership. 🧡 Here’s what Survicate & HubSpot make possible: 🧡 Embed surveys directly in HubSpot emails for higher response rates, as customers can answer questions straight from their inbox, 🧡 Send personalized communication that resonates with your customers by segmenting your audience based on survey responses, 🧡 Trigger workflows based on survey responses—ask satisfied clients for reviews and quickly address negative feedback to reduce churn risk. On top of that, you can now also view Survicate data directly in HubSpot, and share insights from HubSpot to Survicate for automatic analysis and categorization. What words can’t describe, a visual can show—check out the video that’s playing at #INBOUND24, and get all that there’s to the deep integration of Survicate and HubSpot. Special thanks go to: Russell Bradley-Cook ⚡️, Jackie Valenzuela, Sejal Parikh, Roger Brown, Robyn N., Scott Brinker, thank you for making our partnership as great as it is. 🙌🏻 And BIG kudos to our team for making it all happen: Serhii Duzhych, Daniel Korczynski, Barbara Derkowska-Podhajska, Paulina Hryniewicz, Ada Wręga, Jarosław Brzozowski, Magdalena Kuncicka, Anna Belka, Mariusz Kowalczyk, Michał Krzeczkowski 🙌🏻 Survicate 🧡 HubSpot

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HubSpot’s Predictive Lead Scoring can dramatically improve your sales process. Here's how... Unlike traditional lead scoring, which relies on manually assigning values to lead attributes, HubSpot learns to analyze patterns from your historical data and automatically score leads based on their likelihood to convert. What is it? Predictive Lead Scoring taps into your CRM’s past data—such as how leads interacted with your content, their company size, and other behaviors—to forecast which leads are most likely to become customers. HubSpot then generates a predictive score, making it easier for your sales team to prioritize their efforts. 3️⃣ Reasons Predictive Lead Scoring Is So Powerful: 1. Automated Accuracy: Traditional scoring often requires continuous manual adjustments, leading to inconsistencies. HubSpot’s predictive model constantly learns from your data, ensuring your lead scores are always accurate and up-to-date. 2. Effective Prioritization: Focus your sales efforts on leads that are more likely to convert. With predictive scores, your team can quickly identify and target high-value prospects, minimizing wasted time and boosting conversion rates. 3. Scalability: As your business grows, manually managing lead scores becomes impractical. HubSpot’s predictive scoring scales with your CRM, handling large amounts of data easily. 🚀 Here’s How You Can Use it in Your Business: ▶ Accelerate Sales Cycles: Route high-scoring leads to top sales reps for quicker engagement, shortening the time it takes to close deals. ▶ Personalized Nurturing: Use scores to segment leads and deliver tailored content, ensuring that higher-scoring leads receive more personalized attention while lower-scoring ones are nurtured until ready. Note: The lead scoring properties are automatically set by HubSpot and can’t be edited. To set values for these properties. By adopting Predictive Lead Scoring, you let your sales team to make smarter, data-driven decisions, leading to higher efficiency and better outcomes. This method not only automates the scoring process but also provides more consistent and reliable results compared to traditional lead scoring methods. Are you using Predictive Lead Scoring? #HubSpot #LeadScoring #SalesOptimization #PredictiveAnalytics #CRM #DigitalMarketing

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💡Are you leaving money on the table with your HubSpot setup? Most businesses only scratch the surface of what’s possible. Let’s change that. 📊 The truth is, most businesses only tap into a fraction (typically 20%!) of HubSpot’s capabilities, leaving untapped potential—and ROI—on the table. That’s why we created the HubSpot Accelerator Audit, designed to help you: ✅ Solve your data and process challenges ✅ Maximize your HubSpot ROI ✅ Build a system you can confidently maintain and leverage long-term Why Now? Q4 is the perfect time to audit your HubSpot setup and enter 2025 with a solid foundation for success. 💥 Special Offer: Get 50% off our Accelerator Audit (now $2000) if you purchase by December 15th. This includes: ✨ A complete audit and action plan ✨ 4 hours of implementation to address top priorities Let’s unlock the other 80% of your HubSpot potential. Book a call today! #HubSpotAudit #MarketingAutomation #HubSpotOptimization

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Normalizing to meet market demand isn’t the same as dying… Rightsizing to meet market demand is what happens when companies need to earn a profit vs inflate valuations. If the growth projections aren’t based in reality nothing you do based on it will be either

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💡HubSpot's Option to Associate Between Company and Contact Owner - to use or not to use, this is the question... 💡 As a HubSpot Platinum Partner, we often get asked this question: "Should we use the HubSpot option to associate between company and contact owner? The answer isn't one-size-fits-all. It truly depends on your company's way of doing business and its structure. Every company operates differently, and so does its sales and marketing teams. Here are some key considerations: 1. Sales Strategy: 👍Use Association: If your sales strategy is account-based, where multiple contacts from the same company interact with a single sales representative, it makes sense to associate contacts with their company. This allows the sales rep to have a holistic view of all interactions with the company, enabling better relationship management. 👎 Don't Use Association: If your sales strategy is contact-based, where each contact is treated individually and not tied to a company-wide strategy, it might be better to manage them separately to avoid unnecessary complications. 2. Team Structure: 👍 Use Association: If your team is structured so that specific sales reps or account managers are responsible for entire companies rather than individual contacts, associating contacts with their company ensures consistency and clarity in ownership. 👎 Don't Use Association: If your team is organized by territories or product lines rather than by accounts, it might be more effective to manage contacts independently, focusing on the specific product or service they are interested in. 3. Customer Relationship Management: 👍 Use Association: For companies that prioritize long-term relationships and have complex sales cycles involving multiple stakeholders, associating contacts with their company helps in tracking all touchpoints and communications, providing a comprehensive view of the customer journey. 👎 Don't Use Association: For businesses with a high volume of quick transactions and less emphasis on long-term relationships, it might be simpler to manage contacts without associating them with companies. Real Life Examples: 👍 Use it if you are a B2B SaaS company with an account-based sales approach where account managers handle all contacts within a target company. 👎 Don't use it if you are a retail company selling consumer products online, where each purchase is typically made by an individual with little follow-up required. Ultimately, the decision to use the association feature in HubSpot should align with your business model and internal processes. By understanding your specific needs, you can make the most out of HubSpot’s powerful tools to drive better results. #HubSpot #SalesStrategy #CRM #CustomerRelationshipManagement Karin Tamir

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Is the problem Hubspot or is it the entire SaaS landscape? Jeremy Horowitz' says that ZIRP and clever story telling / positioning is the reason Hubspot gets a 14X ARR multiple. But they’ll never actually generate real profits. He points to S&M spending being too high and high rates of stock based comp as two of their major issues. He says this is an indictment on the SMB / pro-sumer SaaS model. Problem is you can make this critique of Mid market companies too. Even companies with $50K ACVs have 30 month plus CAC Paybacks and very high SBC. What is the eventual path to profitability for SaaS? Give me the bull case here.

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We're all probably very familiar with the clipboard and stack of paperwork that greets us when we arrive for an doctor's appointment. What if you could do it all in HubSpot? Thanks to the huge update from HubSpot allowing the storage of HIPAA data in HubSpot, you can. And there are a ton of HubSpot features and tools that are huge for the industry including HubSpot's native forms. You can utilize HubSpot forms to effortlessly gather patient intake forms, medical history, and vital data. They can make the data collection process a breeze and with it stored in HubSpot, you open a world of possibilities for what you can do like: - Sending Important Updates: Personalize communication by sending essential health information, appointment reminders, and tailored health tips to each patient. - Share Exclusive Offers and Promotions: Boost patient loyalty and satisfaction by sharing special offers and promo codes designed to meet their unique preferences and requirements. - Design Tailored Healthcare Packages: Utilize the collected data to craft customized healthcare packages for different patient segments. HubSpot forms have the ability to no only elevate the patient experience but also improve health outcomes and strengthened patient-provider relationships. A huge win for healthcare teams everywhere! Want to learn more? Check out our full guide here: https://lnkd.in/gQqfzpF6

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🚀 HubSpot Product Update Spotlight! 🔦 Admins can now configure default columns in the forecasting deal table for individual reps! This new feature makes it easier for sales teams to focus on the most relevant information, leading to more productive 1:1 conversations and efficient forecasting updates. No more cluttered views or tedious setups—admins can now set relevant defaults across the entire portal, helping reps get set up quickly and without extra enablement work. To set it up, head to Settings > Objects > Forecast and select the columns you want to include. You can even choose to override or preserve users' customisations. Available to Professional and Enterprise customers on Sales and Service plans. 🌟 #HubSpot #SalesEnablement #Forecasting #SalesManagement

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🚀 HubSpot Agency Partners 🚀 💰 Are you ready to send your Agency into Hyper-Growth? Introducing the HubSpot Partner Deal Playbook designed by Dillon Gold, SaaS Advisors Founder & Award-Winning HubSpot Channel Account Manager. This proven playbook is based on nearly a decade of experience in Partner Management and the exact strategy used to grow a HubSpot Solutions Partner to #5 out of 6,000+ Agencies in just 6 months, earning them the 'Momentum Partner of the Year' Award for the fastest-growing HubSpot Agency in 2023! Within this playbook of 10 proven concepts, your HubSpot Agency will get: ✔️ 1 Hour Strategy Consultation between Dillon Gold and your HubSpot PDM ✔️ Email & LinkedIn Templates Designed to Encourage Co-Selling w/HS Reps. ✔️ Email & LinkedIn Outreach Templates Designed to Amplify New Logo Sales. ✔️ Proven Messaging Tactics to Elevate Agency Awareness w/Direct Reps. ✔️ HubSpot Tactical Product Bundling and Offering Promotional Strategies ✔️ Agency Offerings Design & Framework for Boosting MRR & Client Retention. ...And more. This is your playbook to revenue success and ultimate partner growth! Don’t miss out on the chance to replicate these results for your agency. 📈 Let's drive exponential growth together... 💥 Get 25% OFF – Use code: HSLaunchPartner25: Valid through 10/19! Grab your copy! https://hubs.li/Q02TrDSv0 #HubSpotPartner #AgencyGrowth #HubSpotPlaybook

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If you're a HubSpot user struggling to keep up with product updates and new or little known features, then this free webinar is for you: The Scoop on HubSpot's Newest, Most Powerful Updates June 26, 1-1:45 pm CST Here are just a few of the topics we'll discuss: * A must-have tool for HubSpot users who use LinkedIn (even the FREE version is powerful!) * Little things that will make a BIG impact on your productivity * What you’ll love about the new Content Hub * Keeping up with Data Privacy & Consent Don't miss out - seating is limited so register today: https://hubs.li/Q02C3blG0

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In this must-watch video, we break down 5 persuasive arguments to help you win over your CFO and integrate HubSpot into your business strategy. 👇 We covered: 1. Single source of truth 2. Simplified tech stack 3. Automation across all departments 4. Advanced reporting and analytics 5. Scaling with your business Can you add more to this list? 🤔 Comment below and let us know. https://hubs.la/Q02tXzWW0 #HubSpotCRM #BusinessStrategy

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HubSpot adoption is critical to its success. There's no point investing thousands into your CRM if none of your team are using it. There's also no point if your team are using it, but only because they're being forced to (or need constant reminding from leadership to update their notes). The data that goes in will be the bare minimum to check a box, and won't actually be that valuable in helping you make decisions long term. Instead, show your team how to have the CRM work FOR them, not the other way around. Adoption then becomes a self-driven and self-motivated act by the team. That's what Outbound is all about. Making HubSpot adoption a self-motivated act. How good. #outbound #crm #hubspot

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The formula to 20% higher booking rate: 𝗦𝘁𝗲𝗽 𝟏: 𝗕𝗹𝗮𝗻𝗸 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗾𝘂𝗲𝘀𝘁  Send blank connection requests to target prospects. No pitches. 𝗦𝘁𝗲𝗽 𝟐: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 Share relevant, helpful content across your GTM team. 𝗦𝘁𝗲𝗽 𝟑: 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗪𝗼𝗿𝘁𝗵 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗪𝗶𝘁𝗵 Clear, benefit-focused headline. Emotional hook addressing a key problem. Showcase expertise with key offerings. Use bullet points, stats, and social proof. 𝗦𝘁𝗲𝗽 𝟒: 𝗘𝗻𝗴𝗮𝗴𝗲 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹𝗹𝘆 Like and leave thoughtful, engaging comments on your prospects' post for at least a week before reaching out. 𝗦𝘁𝗲𝗽 𝟓: 𝗞𝗻𝗼𝘄 𝗪𝗵𝗲𝗻 𝘁𝗼 𝗣𝗶𝘁𝗰𝗵 Look for engagement signals using tools like Clearbit or Letterdrop. Follow the OPPS framework for asking for a demo: 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻: Make a specific observation. 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: Understand their processes. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: Highlight common issues. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Suggest a meeting to discuss solutions. Use personalized voice notes or videos to stand out - and if it's possible, get your team co-prospecting (divide responsibilities between AE's/execs and BDRs, targeting below-the-line and above-the-line ICs/DMs respectively Social selling can be easy. We have a full guide right here if you're interested ➡️ ‎https://lnkd.in/gn6D9T_X

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