Jummy Olabanji

Excited to share the new redesigned http://www.pbs.org! Check it out! Launched this morning, this new version of PBS.org features an updated look with dynamic visuals and a full-width video player. The redesign aims to increase audience reach by creating an immersive browsing experience with seamless integrated video previews to help users discover new content.  Additional redesign highlights are:    New “My Station” page highlighting local Live TV streams, most-watched shows in your region, and more from your local PBS station.  New genre categories navigation allowing users to browse featured and recommended content on topics like Drama, Documentaries, Home & How-To, Food, The Best of Passport, and many more.  New tabbed layout on show and video pages to more easily explore Episodes, Clips & Previews, and Collections.  New main/utility navigation with highlighted Donate button.  New badging for video thumbnails: New, Now Playing, and Up Next. 

207

19 Comments

After years of working closely with Latino media as a presenter, producer, and buyer, I've learned a lot about how to engage effectively. It requires a bit of a different approach than your traditional media outlets. Let me share some insights that can help you build authentic connections and make a real impact. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫? - The Latino market is a powerhouse - $2.8 trillion in economic output and growing fast. Engaging effectively with this community unlocks tremendous opportunities for your business. That being said, Latino media reps are often juggling multiple roles, from sourcing to reporting. Make their job easier by packaging your pitch and story well. The more you can help them, the better your chances of getting picked up. Beyond this, here are a few more things that can help: 𝐁𝐮𝐢𝐥𝐝 𝐑𝐞𝐚𝐥 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Take the time to attend community events and listen to their stories. Trust and connection are built through genuine interactions. 𝐒𝐩𝐞𝐚𝐤 𝐓𝐡𝐞 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞: Many Latino outlets produce content in Spanish, catering to first-generation immigrants. Ensure translations are properly transcreated, and consider cultural nuances. Younger generations might prefer English, so tailor your communication accordingly. Either way, knowing your audience is crucial. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥: Latino audiences are incredibly tech-savvy. They love engaging on social media. Be present, join conversations, and share relevant content. Your online presence matters more than ever with this audience. 𝐁𝐞 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞: Sometimes, you need to go beyond simple translation. Be knowledgeable about the community and be ready to revamp or recreate your original angle to make it more appealing and relevant to Latino communities. This adaptability can make a significant difference in how your message is received. Connecting, understanding, and building lasting relationships is the formula for success with the Latino market. If you’re ready to connect authentically with this community, let GP&P guide you. We can help you navigate the right channels and communication strategies! #LatinoMedia #MulticulturalCommunications #HispanicMarket #CulturalNuances #CommunityEngagement

22

4 Comments

Marketing departments can help journalists engage and reach new audiences! Newsrooms can help marketing hone their message around a mission of public service. Here's a great read with some actionable tips from Alisa Barba: https://lnkd.in/g7aFkyim

6

Journalism plays a vital role in providing accurate, timely, and reliable information to the public. This is important especially on a day like Election Day. Learn about how Philly TV builds trust with viewers in my new book The Big Story. Order here: https://a.co/d/aG5Oabc

9

2 Comments

Waiting... 📹🎤 In the world of journalism, I'm not just waiting for a newscast to start - I'm waiting for opportunities that bridge traditional reporting and digital innovation. As viewing habits shift and technology transforms our industry, I'm committed to: • Maintaining journalistic integrity • Exploring digital storytelling strategies • Leveraging emerging tools responsibly • Connecting with professionals who value unbiased, fact-driven reporting My mission: Use my voice to tell authentic stories.

110

3 Comments

Imagine having a newsroom specialized in generating content for the Hispanic reader in the United States, increasing your editorial and content company’s revenue. All this with high-end quality and at a fraction of the investment you would normally need. Why is Spanish content important for the Hispanic market? Spanish content not only connects more deeply with the Hispanic audience but also strengthens their cultural identity and provides a more authentic and relevant experience. At DigitalRoom, we understand the importance of offering editorial content in Spanish that resonates with this vibrant and growing community. Discover how we can help you reach and engage this valuable market segment! #SpanishContent #HispanicMarket #Newsroom #DigitalRoom #EditorialContent #CulturalIdentity #HispanicAudience #EditorialRevenue #HighEnd #ContentStrategy

5

Check out this week's episode of Question Everything: "The Journalist and the Firefighter."

5

This is an excellent series by Radio Ambulante Studios and NBCUniversal Telemundo Enterprises. It will be of particular interest to journalists covering politics. Released several months ago, if offers critical context about the Hispanic American electorate that legacy and more contemporary news outlets routinely miss. Perhaps one result of this election is that journalists in those media organizations will finally understand that people of Latin American descent who live in the U.S. are not a homogenous group, and that understanding will be reflected in their stories. When appropriate, it's critical for stories to offer context about the economic and educational characteristics within those groups, as well as the migration patterns of people from Latin America over the last 125 years—and even as far back as far as colonial times. The lived experiences of Cuban American people in South Florida, for example, are very different from those of Mexican American people in Texas, California, and Illinois. Although the episodes are in Spanish, they have English-language transcripts to go with them. #elections #unitedstates #presidentialelection #2024presidentialelection #voter #hispanic #hispanicamerican #latino #latinx #latinamerica #immigration #eleccionespresidenciales #voto #estadosunidos #tendenciaselectorales #hispanos #latinos

8

As a longtime journalist still obsessed with local news, I feel uniquely qualified to talk about the relationship between the press and public relations folks. A few quick thoughts right now (I may turn this into a weekly series...): - If a reporter/producer/etc takes 30 seconds out of their day to tell you no, that's a BIG win. Speaking as a longtime producer, it actually showed I cared about my relationship with the pitcher if I DID take the time to say no. - Journalists live life in seconds. It sounds dramatic, but it's so true. That 30 seconds they took to tell you "no" is time they could spend making 4-5 other micro decisions. The amount of decisions producers and reporters make in an hour, let alone a day, is astounding. - If you are in PR and tell a producer/reporter "bummer!" if they don't take your pitch... forget it. I would never, ever work with that person again as a producer (again, dramatic, but true!). I think I would automatically send their emails to junk?? But seriously... play. it. cool! And play the long game... On Air Brighton Media

170

47 Comments

Newsroom leaders around the country still reach out to ask me about this graphic. In 2019, I worked with Nashville Public Radio to create newsroom story standards. Because in daily news, you might have a fuzzy sense of why your editor assigned you one story over another, or what sources you should pursue in your reporting. But those kind of critical news judgments are rarely communicated explicitly — so they fall between the cracks. The result wasn't a generic document. We discussed these story standards as a team and crystalized the vision among leadership. The result was an easy-to-read graphic, unique to our newsroom, that everyone could easily understand and refer to. Let me facilitate a story standards discussion (and craft a beautiful document) for your own team! I love working with small and mid-size newsroom leaders on how to level up their reporting, and I have availability this fall.

48

3 Comments

As we head into the holiday season, the pace of PR work may slow down—but don’t let that fool you. There's still plenty to be done before the year wraps up! Plenty of journalists are winding down between Thanksgiving and Christmas, and pitching or placing op-eds may not get the same attention they would during busier months. But it’s the perfect time to focus on other things, like: 🔹 2025 Planning – What’s the next big opportunity for clients or a brand? 🔹 Year-End Results – Whether it's internal reporting or preparing results for the public, now is the time to gather insights, measure progress, and make sure everything is buttoned up before everyone heads out for the holidays. 🔹 Project Reviews – Get those key initiatives polished and ready for review before folks take time off. 🔹 Maximizing Year-End Dollars – Whether it’s unused budget or last-minute campaigns, we love making those dollars count! This time of year is also great for connection and reflection. It’s all about thoughtful outreach and finding new ways to think creatively about what’s ahead. So, while the holiday buzz may bring some quiet moments, there’s always work to be done—and plenty of opportunity to prepare for a strong start to 2025! #PublicRelations #PRLife #PRStrategy #HolidaySeason #YearEndPlanning #PRCommunity #2025Planning #ClientSuccess #ThinkAhead

3

On this episode we hear the latest Little Things from Seth, we have a Which Stick Gets Your Lick from Sonia and we answer some more Producers Club questions. https://lnkd.in/dCjBMmNy

2

I’m happy to share that I’ll be a panelist at the National Association of Broadcasters Leadership Foundation conference celebrating the 25th anniversary of its Broadcast Leadership Training program. I’m a proud graduate of the #BLT program, Class of 2014 (graduation picture below😊). In the past decade the #entertainment industry has changed so much… and the next biggest disruption is coming from #ArtificialIntelligence... The #AI revolution is already impacting the broadcasting business. You can generate video with #GenAI tools. OpenAI's #ChatGPT can write, review and edit your scripts. Newsrooms are using #robots to cover natural disaster breaking news. And #deepfakes are a big problem, especially with the elections coming up… There is an urgent need of #governance around AI so that there is a clear understanding of what can and cannot be done, and we protect #humanity from potential threats from #AGI (Artificial General Intelligence). And my favorite topic is the #growth potential that AI could bring to the entertainment industry. Quoting NVIDIA's CEO Jensen Huang “AI doesn’t care where it goes to school!”. The AI models have already learned from the publicly available #information. In order to continue their education, they now need access to #data owned by enterprises… and #media companies own the rights to TV shows and movies… Huge opportunity to develop new #revenue streams for the declining broadcast business! It should be a great discussion! I look forward to sharing this panel (facilitated by Daniel Anstandig) with Courtney Radsch, PhD and Noelle R... #BetterAI for a #BetterWorld #NAB VxM AI Michelle Duke, CCDP Diane Sutter Curtis LeGeyt

176

12 Comments

News organizations play a vital role in our communities, but securing resources for in-depth journalism can be a challenge. My latest Editor & Publisher (E&P) Magazine article explores a creative approach to sponsorship sales: storytelling. At the heart of every strong news organization is a mission: to deliver impactful journalism that serves the community 🗞️. Sponsors can be crucial partners in achieving this goal. They help us amplify our reach and resources, allowing us to tell the stories that matter most. This collaborative approach goes beyond transactions, fostering emotional connections that resonate with both audience and sponsors. By sharing your news organization's journey – the challenges you face and the impact you strive to make – you can cultivate partnerships with a shared purpose. It's at the core of our strength and developing and conveying a compelling story steeped in our mission can transform media sponsorships from transactions to powerful collaborations. This approach strengthens local voices, empowers communities, and ensures the future of impactful journalism. #MediaInnovation #NewsRevenue #Storytelling #CommunityPartnerships #EditorPublisher Gretchen A. Peck Robin Blinder Mike Blinder https://lnkd.in/g9M8geRw

40

Here are a few snippets of my work from the nearly three years I've spent in TV news. I need a fresh perspective on my Reporter Reel. Your feedback would be greatly appreciated! What do you think? What should stay, and what should go? Which parts captivated you? Which parts fell flat? I'll be sharing my Feature Reel in a few days! https://lnkd.in/gS2c_3Y6

11

It’s a rough day in media. Axios is cutting 50 employees, about 10% of staff. Tampa Bay Times is offering buyouts to reduce payroll by 20%. Future is closing the print magazines and daily newsletters for Broadcasting & Cable, Multichannel News and NextTV. If you’re hiring, please consider my colleagues who have been impacted. You’ll not only gain a hard worker but also someone who is a compassionate coworker. My favorite part about working at Axios remains the kindness and passion across the organization. These cuts were Axios’ first big round ever. But brutal layoffs have been commonplace this year. As my colleague Sara Fischer writes, the media industry is struggling to regain the advertising and subscription momentum lost in recent years. https://lnkd.in/eKZEFeXA Sweeping changes to the media industry aren’t new. But they seem to be coming faster and be more unpredictable. It’s not just online platforms like Google and Meta that are competing for ad dollars and consumer attention. There’s Amazon and TikTok. Every company seems to be launching an ad network. Just today, Uber announced its advertising business surpassed an annual revenue run rate of $1 billion in Q2 We need quality journalism — to stay informed about our communities, about our industries, about our culture. I love the fact that in today’s world breaking news is shared and discovered through celebrity news accounts like PopCrave and emoji chain texts. But I am confident in the value of news media. As Axios CEO Jim VandeHei shared today, succeeding is about being distinctive and indispensable to an audience.

276

5 Comments