Jackie Hampton’s Post

Friday Check-in: Is your business or PR plan still on point? Before you clock out for the weekend, take 5 minutes to ask yourself: 1. What worked well in your PR efforts this week? 2. Did you encounter any unexpected challenges? 3. Are you still aligned with your brand's core messaging? 4. Is there a trending topic you should address next week? Remember, the best business and PR plans evolve. A quick review now can set you up for success on Monday. Bonus tip: Jot down any ideas that pop up over the weekend. Sometimes, distance brings clarity. Have a great Friday and weekend! #FridayThoughts #PRStrategy #WeekendWisdom

To anyone outside of PR, the end of summer and back-to-school is fresh on our minds. But to those in consumer PR, holidays are also taking over. It may seem crazy, but it’s true. The time to start pitching for holiday gift guides is now. Timing is everything. Carver Matt Burkey breaks down a few ways to ensure your products don’t get lost in the mix. 🎁Give media enough time to try your product and figure out how they want to cover your product – along with all the resources they need to make their story a great one. Watch and learn below ⬇️ #publicrelations #mediarelations #strategy #storytelling

Here’s the truth: real PR doesn’t happen overnight. If someone promises to completely transform your brand’s visibility instantly, it’s worth questioning how. Effective PR, especially when done organically, is a long game—not a quick fix. For example: 👉 Print coverage: This can take up to 90 days or more to come to fruition. 👉 Digital media: The turnaround is faster, but it still requires a strategic and informed approach. Before we can develop an impactful PR strategy, we need to fully immerse ourselves in your business. We need to understand your story, identify the key players, and study the landscape. Only then can we begin crafting a thoughtful and strategic plan for success. Remember: meaningful exposure takes time, but the results are worth the wait. We’re here to play the long game with you. Let's talk strategy 👉 https://loom.ly/MSgOBaU #prstrategy #brandawareness #redstudio #longgame #publicrelations #prdonebetter #organicgrowth

Good morning. It’s July 8th. Planning for your end-of-year earned media strategy begins today. Huh? But you just said, “it’s July 8th”. What do you mean, “end-of-year planning”? That’s MONTHS away! Got a product launch coming? A major corporate milestone? Some editorial calendar pitches for annual round-up stories about the best innovation of the year? Or are you just looking to capitalize on the holiday news cycle? Regardless of the reason, if you’re in the PR business you know competition for media coverage is fierce around the end of the year. Editors will be sourcing stories for what may be significant news around the holidays sooner than you think, so if you want to get your story into a long-lead outlet, the sooner the pitch reaches the editor’s desk, the better your chances are of having it included. But wait! There’s one more thing to do today… Not only does planning start now, but this year will require more than one strategic approach to ensuring your company or brand captures attention and mindshare in December; because nobody knows what the news cycle will look like come November, or in which direction communications pros may need to pivot, in order to navigate around bigger breaking stories that occupy the national media’s attention. Meet with your teams and clients now, talk about your goals for Q4, map and prioritize the risks, assess the value of your news, create the content and assets in advance (to the extent you can), begin determining which editors you’re targeting and the lead time they need, and ensure you know the end-of-year story topics they’re planning. Because today is July 8th, and there’s no better time for PR folks to start making plans to have a happy holiday season. #MediaStrategy #StrategicCommunications #PublicRelations #Communications #Strategy #MediaRelations #Media #CommunicationsStrategy

Are you struggling to quantify your PR campaigns? How can you tell if they're successful or not? That's been a big question for PR professionals since I started in the industry many moons ago. Add in social media and the everchanging landscape of the internet, I personally feel like measurement is in a constant state of flux. Cision recently released a tip sheet on the 7 Essential PR Metrics to Prove Impact. It's not in depth by any means, but if you're struggling to prove value, it's a good place to start. #datamatters #prmeasurement #impactofPR #publicrelations

🚨 New report alert! State of PR Measurement 2024 🚨 Our fourth annual deep dive into how PR professionals track their work revealed a few interesting stats: 🔍 While 82% of PR pros regularly measure their efforts, 49% are only "somewhat confident" in the metrics they report. 📊 Metrics like reach/impressions are commonly tracked, but nearly 1 in 4 PR pros don’t trust these numbers. 💰 Nearly 45% of PR pros say their budgets are impacted by how well they hit their goals, making trustworthy metrics more important than ever. Want to see the full breakdown? Download the report! https://bit.ly/48Dqv6q #PRMeasurement #PublicRelations #MetricsMatter

Spotting these PR red flags could save your business. Here are 5 signs it might be time to rethink your PR game: 🚩 “Just hand me the news” approach Sure, PR pros need a news agenda, but a good strategy goes beyond just pushing out press releases. If your team is just waiting for your next big announcement to get excited, it’s time for a serious sit-down. 🚩 Radio silence on company updates This is the other side of the coin. If your team never asks for details about your company’s traction or product updates, they’re probably missing the mark. Reporters and editors crave solid data — so if your PR team isn’t asking, they might not be delivering. 🚩 Repetitive angles and stale storylines While your brand’s core message is crucial, effective PR should bring fresh angles and creative twists to the table. If the team is churning out the same old storylines without innovation, it’s a sign they might be stuck in a rut. 🚩 Deadlines? What deadlines? Timing is everything in PR. Missed deadlines can mean missed opportunities. If your PR team consistently drops the ball on timing, they could be letting crucial chances slip away. 🚩 The results lack a clear goal connection A solid PR strategy should come with clear, tangible results. If your team can’t provide detailed reports on media placements and how they align with your goals, it’s a major red flag. Red flags are like warning systems — they help you avoid potential disasters. Catch them early, and take action to steer comms back on course before it's too late. #PRAgency #StrategicComms #PRforStartups

💬 PR Pros! 💬 As we head into year-end reviews, are you feeling confident about how you're measuring your PR efforts? How do you and your teams currently evaluate PR performance? If you're looking for a better way to track your efforts, I’d love to introduce our PR Impact Score — a clear, actionable metric that brings both quantitative and qualitative factors into one simple score. 📊 Why it matters: We help comms leaders get a comprehensive view of their media coverage and sentiment, making it easier to see what’s working (and what’s not). Our advanced dashboards, like the PR Impact Score, highlight key insights that you can actually act on! With the PR Impact Score, you can: ✔️ Simplify your metrics into one easy-to-understand number ✔️ Spot trends and patterns in media coverage and perception ✔️ Benchmark against your goals (and competitors) ✔️ Justify your PR spend with data that speaks for itself Curious to see a sample of how this could work for your brand or agency? Let’s chat! 🚀

✦ Inside a Winning PR Strategy ✦ Imagine admitting what went wrong—publicly 👀 Today, we’re wrapping up our KISS framework analysis of the highlighted PR case study by focusing on the final element: STOP 🛑 Identifying weaknesses is crucial for enhancing the impact of future campaigns. Instead of dwelling on mistakes, it’s more productive to set clear action points for improvement. Can you relate to any points from this case study? A big thank you to Sabina Covo Communications LLC for their bravery in sharing every aspect of their campaign 🤝 Your openness is invaluable to the PR community! 🔍 Be sure to catch up on our previous posts and materials for a comprehensive view. #PRcasestudy #sustainability #Prowly

Want to get into Digital PR, but find it too intimidating? 🥴 We’re here to tell you ❌ Digital PR is NOT just for professionals or big agencies ❌ You don't need a massive budget to get started 💪 With the right approach, anyone can run successful Digital PR campaigns In fact, we've snagged links from big names like MarketWatch, Yahoo News, Fortune Magazine, and Forbes, and we're going to show you exactly how we did it. We'll break down what works, what doesn't, and exactly how you can launch your first successful campaign. Whether you're a total newbie or you've tried and failed before, this episode is for you. Check it out 🔗👇 (link in first comment)