Emily Siner’s Post

In her latest blog, INMA Newsroom Transformation Initiative Lead Amalie Nash discusses what attributes are needed for bridge roles to be effective.

We spoke with Jennifer Mizgata, a consultant and coach who specialises in improving work culture in newsrooms, about what it takes to build a better newsroom culture for both new and established media organisations. Here’s a roundup of seven tips from her. 1️⃣ Start building a healthy newsroom culture early, but catching up later is better than giving up altogether. 2️⃣ When building a new organisation, provide structure and guidance on how people should work together: it’s okay for them to ask about how to do things and get feedback, and people should know where to go. 3️⃣ Be conscious of communicating organisational values whether it’s a 3-person or a 25-person team. Communicating the values externally, to the communities the newsroom serves is also important but often overlooked by media leaders. 4️⃣ Avoid leadership bottlenecks by normalising handing off responsibilities: Instead of the editor-in-chief being the only one who can sign off on story ideas, empower section editors to make those calls. Try to create clear everyday work processes. 5️⃣ For distributed teams, be mindful of communicating availability and work preferences: Try  team norming. At the beginning of projects, check in around what people’s communication styles are, how they would prefer to get information. 6️⃣ For established organisations, use inflection points to make changes more natural and minimise internal resistance. 7️⃣ Start with small actions and experiments. This could be something as minor as asking at the beginning of every meeting how people are showing up today, or building in 10 minutes for feedback at the end of a standing meeting. More useful advice in the full article 👇

Media relations and corp comms ain't easy right now! Learn from the best (aka Joanne Denyeau & Lauren Condoluci) to reduce the burden on your team and help your execs and brand show up right. Free webinar - Next Thursday, May 16th!

Here’s something most companies don’t realize about media coverage during the holidays. If you have a truly newsworthy story, this may be your best time to pitch a reporter. Why? - Newsrooms have lots of “feel good” stories at this time of year - Issue oriented, harder angles provide a balance for their coverage How do you identify what might get picked up? ✅Think about something that hits an issue that’s critical in your industry or community. ✅Then, add data points that provide measurable impact. ✅Find someone who ISN’T a “talking head” to do an interview This can feel hard, but so worthwhile for building trust in your company, a reputation as “The place to work” in your community, plus, it highlights your leadership. CHECK YOUR CALENDAR - What are you doing on Tuesday, December, 3? Want a chance to talk through this with me and 10 people just like you who know the value of earned media and want more coverage? Grab a coffee and join us! PS - More details on signing up coming soon.

🌐 The Power of Media in Shaping Reputation—A Lesson I’ve Learned Firsthand A while back, I learned something that completely changed how I view media and reputation. One of our projects had gone viral (in a good way!), and we were flooded with positive feedback. It was incredible—but it reminded me just how fast media can make or break our reputation. 💡 Here’s what I’ve taken away: 📍Consistency Matters: Being clear and consistent in our messaging creates trust. People want to know what we stand for, and they need to see that in every post, every message. 📍Authenticity Goes a Long Way: Sharing our journey—the highs, the challenges, the values that drive us—creates real connections. It’s not just about looking good; it’s about being real. 📍Responsiveness Shows Respect: In a world of instant feedback, quick, genuine responses are everything. Listening, replying, and showing we care builds loyalty that lasts. The truth is, reputation is an ongoing conversation with our audience. Media amplifies who we are and what we value, and in return, it holds us accountable. 💬 What has media taught you about reputation management? Let’s share our experiences—I’d love to hear your insights! #iAmPDave #MultimediaDesignStrategist #BroadcastJournalist #ReputationMatters #MediaImpact #Authenticity #BrandTrust #Leadership

Is your organization prepared for the #PR and #Comms challenges of 2024? In this heightened political season, the #news cycle is bound to be louder and more chaotic than ever before. 🔍 Here's what's at stake: ⏰ Timing: Knowing how and when to join the conversation. 📈Growth opportunities: Developing a comprehensive plan will help you capitalize on emerging trends and opportunities in the evolving media landscape. 🤝 Trust and credibility: Establishing clear criteria for responding to issues, will enable your organization to navigate polarized topics with integrity and authenticity. 🧠 Reputation and leadership: By preventing unforced errors and proactively addressing key topics, you can guide your organization to bolster its reputation and solidify its position as a leader in the industry. 🙋♀️ Join us for this free webinar and equip your team with the tools they need to succeed in 2024 and beyond. Secure your spot now! ➡️ https://lnkd.in/gBDvPs-6 ⬅️ #PR #comms #strategy #medialandscape #webinar #innovation #learning

While data and strategy undoubtedly guide our paths, there is a point to be made about the power of gut instinct, our primal intuition. Never to be underestimated, especially in a field as dynamic and people-centered as PR. For example, when a crisis hits, there often isn’t time for prolonged deliberation. Your gut can lead you to swift, decisive actions that align with your brand’s values and public expectations. Alternatively, intuition plays a key role in reading between the lines of public sentiment and anticipating how stakeholders might react to a campaign or an issue. From a strategic POV, some of the most impactful campaigns are born from a gut feeling that a certain angle, message, or idea will resonate with audiences, even before something as premium as focus groups weigh in. Trusting your instincts, refined by years of experience and successes (and failures), can complement analytical decision-making, allowing you to navigate the complex waters of public opinion more adeptly. I encourage whomsoever that I reasonably can; next time your gut speaks - listen. It might just be the insight you need to pivot, persuade, or pacify. #PublicRelations #CrisisManagement #PRStrategy #CommunicationSkills #LeadershipInPR

This is it. This is the battle between so many comms professionals and their clients. If you’ve hired us to help you get coverage, to get attention, believe us when we tell you: you gotta do something. If we are telling you that the thing that *you are* doing is not going to get attention, remember you are paying us to know that and to help focus your efforts and dollars accordingly. (It’s why you should bring your comms team in at the beginning, during ideation, so that we can pressure test it alongside your creative and account teams.) Newsrooms are decimated. People’s attentions are divided not just by apps and platforms but by issues and culture. You have to have a plan and you have to do some heavier lifting to get your brand or messaging to break through. (Hit me up if I can help you figure this out!)

Leadership Connect is launching a new home dashboard, and this refreshed look will streamline your workflows with an easy-to-use interface, offering quicker and more targeted paths to get you exactly what you need. Want to be among the first to experience it? Sign up for Leadership Connect updates to get ready for the launch later this month. Our experts are ready to guide you through mastering the new dashboard and exploring its enhanced features tailored to your company’s needs. Stay tuned for more exciting updates on this upcoming refresh! Sign up for updates by clicking here: https://lnkd.in/dh-sjcQv #LeadershipConnect #ProductUpdates #News #Congress #GovernmentAffairs #GovernmentContracting #HigherEducation #FederalGovernment #Communications #PR #ThinkTanks

🎓 "Creative degrees play a crucial role in driving our economy and society forward by fostering critical thinking, problem-solving, and creativity." #PANUK Managing Director Nia Evans shares how these so-called "Mickey Mouse" degrees are integral to producing successful professionals across various industries - especially #PR! Read more here: https://bit.ly/3yVGkaF #WeMoveIdeas