John Fildes

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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Yesterday we at Cognizant announced the launch of #CognizantNeuroEdge. A new platform in the Cognizant Neuro®️ suite, designed to empower businesses across industries to leverage artificial intelligence and generative AI at the edge. Edge computing enables enterprises to access computing power via sensors and devices on their networks, reducing dependency on centralized servers and the cloud. Cognizant Neuro®️ Edge is designed to power the entire value chain of edge AI, from chips and devices to applications and business solution deployments, shortening the path to business value. This technology – which aims to transform industries like healthcare, automotive, retail, manufacturing, and more – will enable businesses to streamline operations and reduce both costs and privacy risks by facilitating real-time interactions with devices. Learn more about Cognizant Neuro Edge: https://cogniz.at/3W571Tt

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CMOs are pivotal in adapting to evolving demands and shaping today’s fast-paced business landscape. They must go beyond traditional brand advocacy and demand generation roles and become customer champions and strategic business influencers. Over the past three years at onsemi, I’ve experienced this transformation firsthand amidst changing market dynamics, advancing digital trends, and rising customer expectations.🚀 Dive deeper into my journey and insights in this article for Fast Company: https://shorturl.at/smuzJ  #Marketing #CMOs #Leadership #weAREonsemi

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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Generative AI is reshaping industries and sparking a new era of solutions but are we navigating this new world with a compass of #sustainability? A recent MIT study found that creating a single image with an advanced Al model consumes as much energy as fully charging a smartphone. Another study suggests Chat GPT-3 "drinks" the equivalent of a 500ml bottle of water for every 10-50 responses it produces*. These insights reveal the potential environmental toll of #GenAI. It's a call-to-action to technologists & business leaders, to champion energy-efficient models and a framework that balances benefits with costs. Green #GenerativeAI must be part of the discussion, so we leave a trail of responsible growth for generations to follow. #TheHeartOfProgress #PROPlanet *Sources in article 👇

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Healthcare access challenges and increased demand lead to longer wait times and impact experience and outcomes. Data and new technologies — including generative AI — can improve care delivery by increasing access and clinical capacity. Learn more about how AI can transform healthcare responsibly. https://accntu.re/4cghSyW #Healthcare #AI #ResponsibleAI #Accenture

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Last month Constellation Research, Inc. founder and analyst R "Ray" Wang connected with Sol Salinas, EVP and Sustainability Lead for Capgemini Americas, on the role of #sustainability, climate tech, and #AI in addressing environmental challenges. We are all currently feeling and/or witness to today's environmental challenges. Watch the full interview to learn more about leveraging strategy, technology, and partnerships to advance our individual and collective sustainability goals. https://lnkd.in/gekbhuHR

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Cognizant CTO of AI, Babak Hodjat, explains to VentureBeat how Neuro AI enables agents to work as a team to build end-to-end AI use cases: “We had the agents communicate with each other to identify what capabilities are needed ... One agent is asking the other agent, 'hey, I have this use case to build. Can you do something for me?'" Explore more about Neuro AI's multi-agent capabilities: https://cogniz.at/40gceum #MultiAgentAI #GenAI #NeuroAI

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Five Essential Moves for CMOs To enhance multicultural marketing efforts, CMOs should prioritize cultural understanding, invest in diverse talent, and leverage data insights. Engaging authentically with diverse communities fosters meaningful connections, ultimately driving brand loyalty and success in a multicultural landscape. Read more here: https://lnkd.in/g4sEMftX #MulticulturalMarketing #CMO #DiversityAndInclusion #BrandLoyalty #MarketingStrategy #CulturalUnderstanding #DataDriven #CommunityEngagement

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To capitalize on #generativeAI, banks, financial services, and insurers need to recognize the biggest risks this technology introduces and understand how to mitigate them. Learn more in our latest #cognizant blog post: https://cogniz.at/3VoTtRh

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As consumer expectations heighten and technological advancements accelerate, traditional marketing stacks are proving inadequate. Forrester suggests a shift towards an ecosystem approach in martech is imperative to meet the dynamic demands of modern marketing. This strategy not only integrates various technologies but also adapts seamlessly to future changes, ensuring marketers can efficiently engage with consumers across all touchpoints without being hindered by outdated systems. Learn how this approach can revolutionize your marketing strategy by fostering flexibility, integration, and real-time consumer interaction. Discover the full benefits of adopting a martech ecosystem approach. Learn more: https://buff.ly/4cBJ9gn #marketing #martech #strategy #innovation #cmo

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The last 24 months have been challenging for the agency marketplace, yet 2025 shows signs of optimism, including agency M&A activity, a resurgence of brand spending, and a growing independent agency market. Check out Forrester's 2025 Agencies Predictions blog to prepare for the future.

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Cognizant released a new report titled "New Work, New World: Quantifying Global Gen AI Momentum" that delves into how various industries and geographies are adopting GenAI across their sectors. Key highlights include: ⭐ 76% of businessses are looking to leverage technology to create new revenue streams ⭐ Companies plan to invest an average of $47.5 million in GenAI this financial year ⭐ 43% of companies plan to work with external consultants to develop a plan for GenAI Get the full report below.

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Many leaders recognize the importance of digital transformation, but few understand how to effectively integrate systems, people, and processes together. This is an insightful conversation on how businesses can succeed and remain flexible in their transformation journeys. #DigitalTransformation #NeverJustTech #BusinessStrategy

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“Generative AI’s greatest potential is not replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions. It can truly democratize innovation.” HBR - How Generative AI Can Augment Human Creativity; Eapen, Finkenstadt, Folk, and Venkataswamy, 2024 #humancreativity #generativeai #ai #futureofwork

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Is your organization leveraging #AI effectively? Avaya's Dr. Cat Wade sheds light on how AI governance can ensure ethical, legal, and successful AI integration for better customer experiences: https://lnkd.in/gzjPBzWQ #AIAppreciationDay #AI4CX

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