Fred Giron’s Post

The last 24 months have been challenging for the agency marketplace, yet 2025 shows signs of optimism, including agency M&A activity, a resurgence of brand spending, and a growing independent agency market. Check out Forrester's 2025 Agencies Predictions blog to prepare for the future.

Attention to all discerning brands seeking a transformative partnership! Our esteemed advertising agency extends a formal invitation to collaborate with us, confident in our ability to enhance your brand's trajectory. Here are the salient points illustrating the benefits of entrusting your brand's journey to our expertise: 1. **Strategic Prowess**: Harnessing a wealth of industry experience, our adept team specializes in formulating bespoke advertising strategies. By meticulously aligning with your brand ethos and objectives, we ensure a strategic synergy that propels your brand forward with precision. 2. **Creative Ingenuity**: Creativity is the cornerstone of our agency ethos. Armed with visionary prowess, our creative artisans craft captivating visuals and compelling narratives, thereby infusing your brand with an irresistible allure that captivates your audience's imagination. 3. **Omni-Channel Excellence**: In today's dynamic digital milieu, a comprehensive presence across diverse channels is imperative. Our agency boasts proficiency across a spectrum of platforms, orchestrating a seamless fusion of digital and traditional mediums to amplify your brand's resonance. 4. **Data-Driven Precision**: Embracing the transformative power of data analytics, we meticulously scrutinize campaign performance in real-time. By leveraging actionable insights, we optimize strategies with surgical precision, ensuring optimal ROI and sustained brand growth. 5. **Tangible Outcomes**: We are resolute in our commitment to tangible outcomes that underscore the efficacy of our partnership. Whether it's bolstering brand visibility, driving website traffic, or catalyzing conversion rates, our endeavors culminate in quantifiable success metrics. Eager to embark on a transformative journey that transcends conventional paradigms? We invite you to initiate a dialogue with us, thereby paving the way for a collaborative synergy that propels your brand to unprecedented heights of excellence. Let us orchestrate a narrative of success together! 🚀 #AdvertisingExcellence #StrategicPartnerships #BrandElevation #DataDrivenInsights DM me for more details

47% of marketers drive towards performance marketing because it is "easier to communicate the returns". Marketers are in a rough spot. The pressure to prove ROI with limited budget in unrealistically short timeframes is immense. Unfortunately, brands that continue to descend into the pit short-termism, the more fragile and unlikely they become to ever emerge from their reliance on performance tactics. On the flip side, marketers who are brave enough to fight the good fight, invest in brand and long-term growth will, I believe, come out on top. Communicating the power of brand is hard, but it's worth it. #brandmarketing #advertising https://lnkd.in/gKap3AXc

Before the concrete dries on your budget, check the marketing plan and bring in the people responsible for building your brand in 2025 Okay, so 'concrete' might be an ambitious way to describe planning for many businesses at the moment. All the more reason to build in some shock resistance if you can. As budgets get tightened up, there is typically a constriction on what is possible across strategic objectives. It's here expectations and outputs must be scaled together. Equally, if budgets grow , they can easily slosh over the side rails with inefficient spend. Rather set the numbers in isolation, share them. Share them with your agencies, your media partners, with all the other people who are responsible for taking that budget and turning into something meaningful for your brand. With this openness we can set budget against expectations and ultimately the right outcomes for your business relative to your budget, not in spite of it. Do we need to adjust scale or complexity? How can we help you and your stakeholders decide whether the cost of 'that campaign' or 'this bit of creative' delivers the value you need it to. A lot of us are being asked to 'do more with less', a semi-pleasing platitude for people who often don't want to connect reduced spend with reduced outcomes. The reality is, if you want to go bigger, get more done or hit ambitious targets, a shrinking budget is unlikely to help you get there. Of course we have other levers to play with. A big shiny 'brand-size' shaped one tops the list when it comes to multiplying effectiveness according to Kantar in 2020, who built upon the 2014 work of Paul Dyson, then of Data2Decisions, now accelero. This is followed by creative quality, an undeniably crucial multiplier that brands of any size should be doing their best to use. Then comes budget setting and channel mix at much more modest, but still important magnitudes. So if we want to get the best out of the brand size we have, whilst making creative as sharp a tool for the business as possible, start talking about budget faster, smarter and before you start spending it. #Marketing #Advertising #Brand #Budgeting Eleanor Loveday Denise Burnett Insights by Kantar 🔵 Image Experiential: an experiential agency for brands that can't afford to be ordinary 🔴 Image Development: refreshingly simple brand & marketing consultancy

“Brands and agencies should work together to build a true culture of effectiveness” – article by Karen Martin for Marketing Week “No marketer wants to create work that doesn’t work, so building and fostering a culture of creative effectiveness is essential.” “…to truly succeed, make sure effectiveness is combined with world-class creativity – brilliant marketers will use all the methodology, measurement and research as an input, not as the decision maker.” #KarenMartin#MarketingWeek#BBH#IPAEffectivenessGroup#IEBDConsulting

3 Easy Steps to Fail as a Brand in 2024 🤘🏻 Step 1: Move as slowly as possible Ads aren't working? Just wait to gather more data. Still nothing? There's something wrong with the agency. Give them another month to be sure and then consider a new one. Step 2: Switch Agencies. And switch them often. It didn't work with the first one? Or 5th? Time to change! Don't think about looking anywhere outside the ad account. If your agency is not getting you that 9X ROAS you need, just change them. Step 3: Use only your gut Don't look at the unit economics, your gut knows best how to set targets. LTV? CAC? Too complicated. All you really need is the biggest ROAS you can possibly get; in the Facebook dashboard of course. BONUS Step: Ignore everything else Ignore anything that's not inside the ad account. It doesn't matter if the website converts. The real question is: did you get the branding right and does it look good? Forget about your offer. You're a premium brand charging premium prices and your customers know it. High price means high quality, right? TLDR ✅ Act fast. It doesn't have to be perfect right off the bat, but it has to be done. Don't just wait around hoping for the best. ✅ If you've already tried a handful of agencies and it didn't work, chances are the issue could be somewhere else. ✅ If you sell multiple SKUs, think about how you can increase your AOV. Measure your LTV. Be on top of your key metrics at all times. I know, just the basics of running the biz. 💡 BONUS: Look outside the ad account. Look at the conversion rate. Check your offer. There are so many places where you can check the health of your business, OUTSIDE of your ad accounts. If you found this helpful, consider sharing it with your audience!

More and more marketers work directly with platforms. However, digital platforms still can’t solve the strategic and creative challenges that brands face, and agencies maintain even stronger positions in these areas, often collaborating as consultants with marketers who work directly with the platforms. Read more 👇🏻 https://lnkd.in/dbaXKc-R #digitalplatforms #marketingstrategy SCOPEN Johanna McDowell Nikki Munsie

Marketers, are you allocating your digital marketing budget effectively? Research suggests a winning formula: 60% on brand building and 40% on short-term activation or performance. However, Kantar's 2023 findings reveal a shift: marketers are doubling down on performance marketing despite established insights from Binet and Field. 🌟 Find out what's driving this trend: https://bit.ly/44fKlCk

3 Measurement Trends From Brand & Agency Execs With flat or shrinking budgets, clients need to pinpoint—and be able to prove—where growth is coming. #marketingbudget #howtomeasuremarketingefforts #measuringmarketingresults

🧯 Hot take: brand lift studies aren't always the most effective and they sure aren't our favorite tool. But top-of-funnel advertising is important for long-term, sustainable growth, and let's be honest, it's one of the few measurement tools we have for brand awareness. So how do we think of them? 👍  The good -They're useful to gauge if a particular set of people on a particular platform remember you or if you've changed their mind to extrapolate this to a broader audience. This makes them useful on a more macro, long-term play as building that awareness can take time. -These studies can be good to measure the "stickiness" (how much people remember you) and effectiveness of your creative. -Brand lift studies are free within certain spend thresholds on most ad platforms so you’re doing a disservice not leveraging them. -Brand lift studies can be useful as one signal among many to form a more complete impact measurement. 👎  The bad -It shouldn't be used in a vacuum. It's just one data point and to quote  Madeline Silver, "who cares if we lifted ad recall by 3%?" -Relative lift is hard to understand because you often don't know the baseline. It's data without real context. -Sometimes they're used as an excuse to throw more money on an ad that appears to be performing based on this one data point. 💡  How we think you should use them -You need to do a lot of them and run them continuously while keeping a constant eye on the control to see whether it's shifting over time. -Use the same questions consistently to develop benchmarks. -Industry and vertical benchmarks are good, but maintaining a history of your own results will help to really understand that "stickiness" -Go in with the understanding that you're there to assess success, not validate bias. What do you think about brand lift tests? #MarketingMeasurement #PerformanceMarketing #DigitalMarketing #GrowthMarketing #MeasurementAndAnalytics