Jenny Jeansonne

Consumer spending in March was up +5.9% over last year, with spring break and sporting events driving leisure and food spending. Check out the latest SpendTrend from Fiserv report to see how different sectors stack up.

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📆 Save the date! June 25, 2:00 p.m. ET. Discover how optimizing communications and leveraging analytics can lead to an improved payment experience for both the customer and the company. Don't miss our insightful webinar - 'The Late Payment Playbook: Winning Strategies for Preventing & Collecting Late Payments.' Your seat awaits: https://lnkd.in/gik7ewMX.

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Personalization drives customer loyalty 💡 Retailers especially are developing more sophisticated personalization to attract and retain customers. For example, Best Buy launched a tiered membership program last year that offers great benefits and flexibility: https://lnkd.in/grt2yqZZ This trend will continue to grow, especially as #AI advances and helps marketers understand their customers at a more granular level.

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The cost of account takeover fraud is high. Discover insights and strategies to better safeguard your customers’ identities and accounts in this new TransUnion guide. https://gag.gl/pAgxlO

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Struggling Norfolk Retail Biz? Feeling stuck in the past? Is your online presence a ghost town? Brick and mortar stores can THRIVE in today's market! Here's how a combined CTO / CMO approach can transform your business like it did for Tidewater Safety Shoes. Questions? 📈 How can I leverage data to reach new customers? 🤝 Is my online store user-friendly? ⛓️ Are my marketing efforts disconnected? This FREE case study has the answers! ➡️ https://lnkd.in/eyu5KJDi #norfolk #retail #growthhacking #entrepreneur #ecommerce

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We're 2 weeks out from CXFS 2024, the conference for CX innovators in financial services and a great place to find answers to your burning CX questions. Tip #1: Prioritize efforts that will reduce customer service costs. We helped one of the largest banks reduce calls to customer service by 40% by making customer notices and alerts clear, concise, and customer-focused. Ask me how! And use code CX24SP to save 25% when you register at https://lnkd.in/epWNV7Pt

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Traditional U.S. retail milestones, like the back-to-school shopping season, are being reshaped by changing consumer behavior. According to new retail data from Circana, consumers continue to prioritize essential items and value when shopping for their back-to-school needs.

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Had a great chance to speak on the topic of Embracing Tech with Erin Del Conte, Adi Dhandhania, CFA and Mike Templeton 📲🏪 today for CStore Decisions. Wonderful to hear about what small retailers, larger retailers and the overall retail space thinks about digital integration, mobile apps, loyalty programs, omnichannel and unified commerce to augment their in-store and out-of-store experience. The topics that were discussed in depth were: 1) How the industry is shifting. 2) What’s driving the adoption of digital integration. 3) How a big national chain like 7-Eleven and a small regional chain like Neon Marketplace are each finding success with digitalization 🔗 https://lnkd.in/gNP2Di3z #7eleven #cstores #conveniencestores #digital #webinar #innovation

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Get the SpendTrend® report from Fiserv each month: fiserv.com/spendtrend Consumer spending jumped in August thanks to heavier foot traffic. Restaurant sales growth jumped +8.3% on the year while vigorous foot traffic in Leisure (+19.7%) drove +6.0% sales growth.

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A recent TransUnion survey showed increased interest in earning money via a gig platform across all generations — with Millennials leading the charge. Read our report for more information on gig workers across age groups: https://gag.gl/1QfhGX #GigEconomy #IncomeGeneration #IncomeGeneration

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The bargain shopping app Temu gained spectacular popularity with American consumers since its start in September 2022 led by Offers Everywhere, Gather Info Every Time, Always Mobile First, Always App First, Free Gifts (with price adjustments) and a Sustainability Focus. In every market that Temu entered, there has been a huge impact on shopping campaigns. Our US clients experienced up to a 50% increase in CPCs in some shopping campaigns. For the Labelium decoding Temu's global growth story, please contact me or someone from our team. #digitalmarketing #fashion

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Learn how to leverage your employees' enthusiasm and expertise to elevate your brand's reputation and reach. Read more in this Fiserv blog post. #BrandStrategy #EmployeeEmpowerment

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Learn how to leverage your employees' enthusiasm and expertise to elevate your brand's reputation and reach. Read more in this Fiserv blog post. #BrandStrategy #EmployeeEmpowerment

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Where are consumers planning to increase their spending the most? Find out in this snapshot of the Q2 TransUnion Consumer Pulse Survey findings: https://gag.gl/Qs27rr #RetailShopping #SpendingTrends #ConsumerPulse

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May's retail report reflects a bright uptick in consumer confidence and spending. As summer approaches, we see significant resilience and optimism in the market, influenced by positive job growth and robust consumer spending. Take a look at my latest blog to see how these dynamics are playing out across key retail sectors.

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If I was head of @Verizon marketing - here’s how I would have handled the crisis comms to avoid losing hundreds of thousands of customers. ➡️ Updates every 30 minutes via social and email. Even if there is no update. (Example: 9:30am EST Update. The tech team is exploring 3 possible source of the problem. Will report back in 30 minutes. 10:00am EST Update. The tech team has ruled out one of 3 possible sources. Continues to evaluate two other possible sources. ➡️ Video from the CEO with the plan pinned to all social channels. Humanize the problem. Show empathy. ➡️ Proactive refunds - for every hour this issue proceeds, Verizon refunds their customers $5. The revenue lost would be less than losing the customer entirely. What else would you add?

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I thought it was interesting as we see this unbundling trend in #Martech as a way to give customer choice, traditional bundling of products and services is alive and well giving customer value! Kroger and Walmart are starting to bundle streaming services to their membership program which acts as a win win. ✅ It makes it harder for customers to cancel their retail membership. While things like streaming services isn't the main reason for the initial signup, it can be a reason why a customer chooses not to cancel. ✅ Streaming providers often give an ad-version of the service for the bundle, not the ad-free version that's the full paid version. This bumps up the overall active subscriber # while also increasing more eyeballs on the ads being served.

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Are you maximizing your loyalty program to drive both customer acquisition and retention? If your program isn’t working to attract new customers, it’s only pulling half its weight. Ulta Beauty aims to do just that with its Ulta Beauty Rewards program. With over 40 million members and projections of 50 million by 2028, loyalty is a central growth lever, and Ulta is using the program to deepen engagement while attracting new customers in a highly competitive market. In a recent investor meeting, Ulta set cautious expectations for 2024, marking 2025 as a transition year. Despite major investments like Warren Buffett’s $200M stake and a collaboration with the movie Wicked, Ulta stock is down ~22% YTD, indicating that competition, particularly from Amazon’s expanding beauty category, is pressuring margins. Amazon's partnerships and Prime benefits make it an increasingly formidable rival in cosmetics. As Ulta rolls out Early Black Friday Deals, loyalty members gain exclusive benefits beyond discounts, providing an ideal opportunity to retain members and drive incremental sales. Ulta’s expansion plans for its stores and eCommerce will be critical in capturing market share. Still, the question remains: Can Ulta’s loyalty strategy sustain growth across its 600+ brands and 1,400 stores? Here are five standout loyalty benefits for members this holiday season: 1️⃣ Enhanced Points Multipliers: Ulta frequently offers bonus point multipliers during the holiday season, allowing members to earn points faster on their purchases. These promotions make it easier for shoppers to accumulate points for future discounts, turning holiday shopping into opportunities for even more savings. 2️⃣ Exclusive Gift Sets and Bundles: Ulta introduces special holiday gift sets at various price points, offering great value across categories like makeup, skincare, and fragrance. These curated sets are designed to maximize savings and are often exclusive to loyalty members, making them ideal for both gift-giving and self-care. 3️⃣ Gifts with Purchase: Ulta provides exclusive "gift with purchase" deals for loyalty members, where specific purchases come with additional items at no extra cost. These bonuses vary across product categories, adding a festive bonus to members’ holiday shopping. 4️⃣ Personalized Offers and Early Access: Platinum and Diamond members often receive early access to holiday sales and product launches, giving them the first pick on popular items before they sell out. Additionally, Ulta tailors its holiday promotions based on member preferences, ensuring relevant and personalized deals. 5️⃣ Revamped Birthday Gift Options: Although available year-round, Ulta’s birthday gifts have been revamped to offer more choices across various popular brands. Members can select from various options, adding a personalized touch to this benefit. #loyalty #rewards #marketing #retention #personalization

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Discover the best approach to building lifelong loyalty! Connect with me, James Riess, david adler, and Salesforce experts during our workshop on Oct 16th at 2pm in NYC to learn #CX insights that strengthen consumer interactions. Secure your spot: https://bit.ly/3BR2Cf2

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