Lisa Caputo’s Post

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EVP & Chief Marketing, Communications & Customer Experience Officer@Travelers | Board Director@Best Buy | Transformative Leader | Advisor to CEOs

Personalization drives customer loyalty 💡 Retailers especially are developing more sophisticated personalization to attract and retain customers. For example, Best Buy launched a tiered membership program last year that offers great benefits and flexibility: https://lnkd.in/grt2yqZZ This trend will continue to grow, especially as #AI advances and helps marketers understand their customers at a more granular level.

Best Buy Begins Offering Tiered Memberships

Best Buy Begins Offering Tiered Memberships

pymnts.com

It's awesome to see companies like Best Buy focusing on personalized experiences. This shows how important customers are and how technology can shape the future of retail.

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