Jim Ballas

What’s driving local media revenue? Digital ad sales are fueling growth for the industry. Find out why and how digital and radio can deliver better together. #localmedia #adrevenue #radio #digital https://ow.ly/2Qtl50RIMTZ

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Jacob Donnelly (A Media Operator) and James Capo (Omeda) talk opportunities for Media (B2B in Annex Business Media's case) and how it all comes back to #audience no matter the vehicle of deliverance. #AudienceFirst people! As B2B Media operators we try to know our audiences to the core. Sometimes we do a great job, sometimes we need to do more. This is our advantage in B2B that benefits our advertising clients and readers alike... better content because we know what the audience wants and better #1stPartyData that ultimately allows our advertisers to hit the audience that is truly interested in their product. #greatcontentbetterpeople #thisisannex

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Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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A large piece of media outreach success is in the relationships you create and nurture with journalists. There’s an art to it, and in this blog post, we offer four tips for building better journalist relationships. MORE: https://hubs.ly/Q02tcn6z0 #nationalcolumnistsday #journalists #mediaoutreach

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Learn why we are included as a Representative Vendor to support display, online video, paid social, streaming TV, and walled gardens in the latest Gartner report. Download the complimentary #AdTech market report now for #digitaladvertising. https://loom.ly/zUeXv5I

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Programmatic audio is still a tough sell. While SoundCloud focuses on programmatic video & display ads, audio remains largely direct-sold. As the space evolves, SoundCloud is setting up for future growth in audio programmatic. https://lnkd.in/e6jgTDvU

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Join Subtext, Toolkits and Hearst Newspapers this Wednesday, October 9th at 11am EDT/10am CDT for a virtual forum on audience engagement and subscriber retention with SMS. We'll talk about: ✔️ How Hearst Newspapers is using text to connect 1-1 with its most loyal readers. ✔️ How publishers can leverage text messaging to maintain direct connections with their audiences as search and social traffic diminishes and AI platforms and tools threaten to disrupt their businesses. ✔️ The power of text for driving subscriber retention and minimizing churn. Register here: https://hubs.li/Q02SmrhD0

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📅 Get a leg up this advertising upfront season with PBS’s new 2025 Broadcast Calendar – a handy resource designed to help you stay organized as you plan your media buys. Download a copy, and discover other ways PBS can help your brand find success here: https://hubs.li/Q02wyKYb0 #corporatesponsorship #mediaplanning #mediabuying

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🎙️ This week on The Big Story: Josh Walsh of BranchLab discusses why a ban on TV drug ads under the Trump administration is unlikely, despite rising scrutiny. Plus, we dive into Forrester’s new SSP wave report. 🎧 Tune in for the full breakdown!

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🚨 Final Reminder: Don’t miss our upcoming webinar with Comcast Advertising! 🚨 🗓️ Date: Wednesday, October 23, 2024 🕛 Time: 12 PM EDT In a world of fragmented media, knowing the real impact of your TV ads is more important than ever. 📊 Join us for a deep dive into TV Effectiveness Measurement in a Fragmented Media Landscape and learn how to get the most out of your advertising strategy. Carmela Fournier, VP & GM of Data at Comcast Advertising, and Ira Citron, Director of Business Development at Dynata, will reveal how brands can achieve more accurate, actionable brand lift insights by embracing passive linear TV measurement - without requiring active participation from viewers. The result? ✅ More effective TV advertising ✅ Smarter media mix optimization ✅ Boosted marketing ROI with data-driven strategies 🔗 Register now and learn how to maximize your TV ad performance!

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At The Ward Group, we made a shift several years ago away from the silos of Linear TV/Cable, Terrestrial Radio, Streaming Audio, and Connected TV to simply Audio and Video. At the end of the day, it all boils down to these two forms of content, and consumers don't care (often don't even know) the platform they are actually using to consume the content. As media buyers, we have to do our best to maximize exposure across platforms and intercept the right audiences wherever their media consumption takes them. Streaming Audio has definitely become a strong component of that process, and this article sheds some light on its relevance in the mix. #streamingaudio #mediabuying #mediaplanning #mediastewards #advertising

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🔥 Piping hot video marketplace insights from the leader in premium 🔥 CTV is now the dominant device for watching ad-supported content, accounting for 83% of U.S. ad views and 46% in Europe. As more viewers shift to connected devices, advertisers have new opportunities to reach audiences. Read more in the 1H 2024 report. #FreeWheelEmp https://bit.ly/489h0vq

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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Are you getting the biggest possible benefit from your company's news releases? If you're only using PR to try to score earned media placements, the answer is "probably not." We explain 7 additional benefits of well-crafted PR news releases, including SEO, thought leadership, and more. https://lnkd.in/gktUdUE4 #pr #digitalpr #publicrelations #SEO

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How Does Tango Media Systems make the TV sales process easy for you? 👍 Fast response to multi-market RFPs--like 30mins for 13 markets fast... 👍 👍 Daily updated inventory feeds so you know what is available... 👍 👍 👍 One click distribution of IOs to all the TV stations... We streamline TV ad sales--and make it fast!

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The 2024 election season is in full swing, and political advertisers are leveraging Samba’s comprehensive data and measurement solutions for their national and local campaigns. Timing is critical for these campaigns, and Samba’s near real-time political segments enable political advertisers to target audiences quickly to maximize their reach and mobilize voters! Samba offers standard political segments that can be implemented in minutes, and can create custom audience segments for targeting audiences that have seen a TV political ad or program as soon as the day after viewing. We implement these custom audience segments through our direct integration partners, including OpenX who is a premier political SSP partner. Learn more about our solutions for political advertisers 👉https://lnkd.in/gxgciAqT #PoliticalAdvertising #2024ElectionAdvertising #TVData #Measurement

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It's Kolbe's Corner! 🐐 Did you know that voice-activated programmatic ads are emerging, leveraging smart speakers and voice assistants to deliver interactive and personalized ad experiences? #WarRoomInc #ProgrammaticAdvertising #DigitalMarketing #Transparency #VoiceActivated

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It's simple: Ads on PBS have proven to be more effective in driving purchase consideration. Why? Audiences prefer the tone of ad messages they see on PBS and are more likely to pay attention to them. Learn what else makes PBS more effective than commercial TV here: https://hubs.li/Q02Sd7dB0 #corporatesponsorship #advertising #marketing

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