James Messick

James Messick

United States
2K followers 500+ connections

About

With 20+ years of experience in driving enterprise technology scalability, reliability…

Services

Articles by James

Contributions

Experience

  • CMX Cinemas Graphic

    CMX Cinemas

    Birmingham, Alabama, United States

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    Birmingham, Alabama

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    Birmingham, Alabama

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    Birmingham, Alabama, United States

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    Birmingham, Alabama, United States

Education

Licenses & Certifications

Projects

  • Digital Transformation

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    • Evaluated Oracle Cloud, SAP Cloud, and Workday Cloud for best aligned solution for the organization.
    • Collaborated to select Oracle Cloud, leveraging Mexico organization’s existing relationship with Oracle and in-house Oracle platform.
    • Worked on-site in Mexico City, working with Oracle Mexico to design a U.S.-compliant ERP/HCM solution and led to testing phase; project was placed on hold due to the pandemic and industry downturn.

  • Dynamic Social Distancing Solution

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    Maximized occupancy while implementing social distancing during pandemic to comply with regulations.
    • Envisioned and led strategy and digital platform for dynamic social distancing, enabling households to sit together.
    • Created seat status notification that allowed third-party ticketing agencies to show unavailable seats as either purchased or blocked for social distance. This differed from other POS systems that only reported the blocked seats as unavailable, which left the guest with…

    Maximized occupancy while implementing social distancing during pandemic to comply with regulations.
    • Envisioned and led strategy and digital platform for dynamic social distancing, enabling households to sit together.
    • Created seat status notification that allowed third-party ticketing agencies to show unavailable seats as either purchased or blocked for social distance. This differed from other POS systems that only reported the blocked seats as unavailable, which left the guest with uncertainty about proper social distancing.
    • Led engineering of custom POS application; designed rules-based engine for distance in feet, number of seats, same household, extended persons, and percentage of capacity; broad design accommodated future changes.
    • Created report for viewing household groups and seats blocked by show time.

  • Loyalty Program Technology

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    Facilitated integration of acquired company’s transaction technology and 3 loyalty programs, CMX Cinemas’ first foray into loyalty programs, exceeding the forecast for number of new loyalty members in first 2 months.
    • Designed an industry-leading system, merging 4 key concepts into 1 offering.
    • Partnered with 3 teams to program Aloha Loyalty system, define rules, and program web and middleware to communicate with Aloha Loyalty, central barcode server, NCR Radiant POS (CMX codebase)…

    Facilitated integration of acquired company’s transaction technology and 3 loyalty programs, CMX Cinemas’ first foray into loyalty programs, exceeding the forecast for number of new loyalty members in first 2 months.
    • Designed an industry-leading system, merging 4 key concepts into 1 offering.
    • Partnered with 3 teams to program Aloha Loyalty system, define rules, and program web and middleware to communicate with Aloha Loyalty, central barcode server, NCR Radiant POS (CMX codebase), and Micros POS.

  • Private Cinema Technology

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    Delivered technology foundation for company’s Private Cinema strategy aimed at combatting industry impacts of the pandemic, avoiding blackout times by allowing for private showings. Enabled movies on demand and dynamic show time takeovers.
    • Directed development of ticketing system and website without need to change to ticketing partners’ technology.
    • Enabled customization at site level for minimum seats required to reserve auditorium and restrict show times to comply with distributor…

    Delivered technology foundation for company’s Private Cinema strategy aimed at combatting industry impacts of the pandemic, avoiding blackout times by allowing for private showings. Enabled movies on demand and dynamic show time takeovers.
    • Directed development of ticketing system and website without need to change to ticketing partners’ technology.
    • Enabled customization at site level for minimum seats required to reserve auditorium and restrict show times to comply with distributor contracts.

  • Solution for Promotional Offer of 2 Free Tickets per Box Office Transaction

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    Exceeded forecasted incremental net revenue in the following months.
    • Strategized 2-phase development project.
    • Launched phase 1 within 7 days while phase 2 still in design (completed in 3 weeks).
    • Leveraged Agile methodology.
    • Worked with partners to develop, test, and deploy.

  • Technology for Movie Subscription Program

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    Strategy to sharpen the competitive edge:
    • Analyzed industry offerings.
    • Collaborated on committee to define unique program model.
    • Designed back-end of an AI-based, personalized subscription app.
    • Enabled PCI DSS compliance, integrated multi-layered security, and ensured compliance with American Disabilities Act.
    • Integrated with Aloha Loyalty program to facilitate provision of subscriber benefits.

  • Technology for Serialized Voucher Validations through Third-Party Sellers

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    3.5M vouchers created to date.
    • Built and implemented a centralized, on-premise voucher server with APIs to accommodate third-party systems and a dynamic link library (DLL) to handle Micros POS system limitations.

  • Website Transformation

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    Delivered a seamless user journey, strong security and data privacy, geolocation, increased reliability, and a streamlined update process while maximizing cash flow during development.
    • Implemented credit card tokenization for cross-systems tracking of sales behavior.
    • Wrote terms/conditions and other privacy documents.

Honors & Awards

  • Orbie Award – Large Corporate Finalist

    InspireCIO and AlabamaCIO

Languages

  • English

    Native or bilingual proficiency

Organizations

  • NCR Cinema Division

    Advisory Board Member

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  • ISSA

    CISO Executive Membership

  • ISSA Central Alabama Chapter

    Professional Member

  • PCI SSC

    Member

  • Steel City SQL Server User Group

    Member

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