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Interesting read on advertising during the election season Key Takeaways ✍ 1. Research suggests some viewers to be more receptive to seeing nonpolitical ads during election season 2. 37% of survey respondents say the presence of political ads makes them pay more attention to other ads they are seeing 3. Consumers may be annoyed by Political ads, but their annoyance doesn't carry over to brand ads #advertising #politicalseason

Why campaign strategists should consider OOH this election cycle. Digital is now prominent and can help with messaging in response to real time events, and critical contextual moments leading up to the election.

The 2024 election season is heating up, and with $12.15 billion projected to be spent on political advertising this year, 28.1% of that is expected to go digital. How are your agency’s political campaigns shaping up? If you're looking to navigate the complexities of political advertising for your clients this election season, I’ve got you covered. Check out this must-read guide from AdCellerant: https://lnkd.in/gDSBHu6Q. #Election2024 #DigitalMarketing

Political ads are on the rise as the presidential election approaches. On every channel, every platform, and between endless scrolling, you’re sure to see at least one ad doused in the reds, whites, and blues of a presidential campaign. It can be challenging to break through the noise. Here are four ways to help your brand stand out against the sea of national colors: https://bit.ly/4b1I14s

🗳️ It's election day - who has been following the US election out of EMEA? Very interesting to see the impact of the pre-election uncertainty on ad spend - Do you have any major budget operations pending until the polls are through? Deep dive available at Modern Retail. 👇

🇺🇲 In a typical presidential election year, about 50% of eligible voters cast a ballot for the president. But a third or more of these voters don’t bother checking the boxes for down-ballot contests. Political marketing is therefore all the more important for down-ballot candidates — like governors, state legislature, judges, etc. Read six reasons why every down-ballot campaign should take advantage of CTV advertising in their political marketing strategy here: https://hubs.li/Q02JCKZb0

In the media world, we cannot ignore elections. The dollars that flood the market every two years do more than just annoy us, they have a direct business impact. Advertising becomes less effective as it competes for noise and attention in a screaming match with negative polarizing content. The cost impact varies wildly by state but can drive up CPM's and TRP's but as much as 3X. Do your research and set expectations now on the impact with your stakeholders. Here's a few helpful tips our team put together that are worth a read: https://lnkd.in/gp9mnR4Z

Happy to have the American Advertising Federation and our World Class Staff and work featured in LBBonline - Little Black Book as part of their focus on the Advertising industry in 2024 and challenges we all face. The leading Advertising trade groups are working hard to make our industry more accessible to a Diverse Next Generation of Leaders, Inform Public Policy, Advocate for Advertising and Elevate Ethics in Advertising. Leading by example. Support your industry by investing in these programs. #AAF. #TheUnifyingVoiceForAdvertising. #nextgeneration #Advertising. #Ethics #Diversity

📺💻 #PoliticalAdvertising is set to reach record-breaking levels in the upcoming election, with estimates exceeding $12 billion. Learn how to craft effective #PoliticalAds that resonate with voters and influence opinions. From #DigitalAds to #SocialMedia to CTV/OTT ads, explore the key types of political advertising and what makes them successful.🔥 https://lnkd.in/dPm7Ktut #Election2024 #CampaignStrategy #DigitalAdvertising #PoliticalMarketing

Stay on top as advertising competition heats up during the 2024 election season. Discover strategies to succeed in maintaining visibility and keeping ROI on track for the rest of the year. Find out how! #MarketingInsights #MultichannelMarketing