Joe DiNardo

Performance Video Advertising come in all lengths, each have a purpose, tomorrow come listen to the PDMI Long Form Media roundtable! #longformisnotdead #lowerfunnel #bottomfunnel #billiondollarbrands #driveprofitableresponse #cannellamediadtc

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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🚨 2025 TCPA Changes: Your Lead Gen Strategy Needs a Pivot Game-changing FCC regulations hit January: • Lead aggregators must disclose ALL buyers upfront • Early tests show massive consumer drop-off • Third-party lead costs will skyrocket But here's the opportunity:  Direct-to-consumer campaigns = lower costs, better control, stronger brand. Smart players are already building first-party systems. Don't wait. The future favors those who own their lead gen destiny. #TCPA #LeadGeneration #Mortgage #Compliance Ready to build your direct lead system? DM me and let's talk 💬

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The latest from our R&D blog

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I spoke with my friend Carl Weische on the anatomy of high-converting funnels. (He’s a G at CRO, even worked with Alex Hormozi) Here are 3 funnel optimization tips to take your brand from 7 to 8 figures (99% of entrepreneurs neglect this) 1. Landing page segmentation If you have 3 avatars, you should have 3 landing pages. Once you’re making $100k+/mo this is a game-changer. Just like with an email list, more segmentation means more sales. 2. New funnels > New products Most entrepreneurs test ONLY new products. Absolute BS. Test a new FUNNEL for the new product you’re launching. This will make a night and day difference. 3. Get market feedback loops. Put simply, a post-purchase survey. Know what your customers want. What made them buy? What do they think you could have done better? You get the idea. The more feedback you get the more moolah you’ll make. That’s all! Click here to see the full interview I did with Carl Weische: https://lnkd.in/di9zn2fD

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What do others in B2B manufacturing invest in marketing, and what results do they see? If you've pondered this, the Databox Surveys can provide the insights you need. Beyond the standard metrics from Benchmark Groups, these surveys offer the crucial context that marketing teams in B2B manufacturing often miss. The key takeaway: How can we achieve better performance? Find answers to this and more in the latest Databox insights. Hear Fedor explain the process on our podcast! 🔗 https://lnkd.in/en_Bsv7W

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Amazon Marketing Cloud (AMC) is changing the way us advertisers think about PPC and DSP. But let’s be honest ➡️ most brands still aren’t sure how to use it. Justin Nuckols sat down with Austin Hoggatt and Dustin Wassner to break it down. 🔍 How do you keep a shopper interested after they abandon their cart? 🎯 What’s the real impact of those top-of-search ads that don’t convert right away? 💻 And how the heck do you actually run queries in AMC without getting lost? Dustin shared his tips on building smarter campaigns, from retargeting audiences who missed a purchase to balancing long-term strategies with ROAS. And Austin talks about why waiting to buy audiences are his bread and butter. Real strategies, some laughs (AMC queries aren’t for the faint of heart), and advice for anyone running PPC or DSP ads. Catch the full conversation ⬇️ Podcast - https://lnkd.in/dXx5MnB4 YouTube - https://lnkd.in/gx_zn5NF

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The ad truth. The whole ad truth. And nothing but the ad truth. Last week, our CEO Matt Wasserlauf dropped knowledge at VeeCon: AI + blockchain = Truth for programmatic ads. Say goodbye to bots and waste.  Learn more: https://lnkd.in/ecaBGzcp #AdTechRevolution #SmartSpending #AIBlockchain #programmatic #veecon

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If you rely on SEO for traffic, leads, or bookings, this is a great interview with Danny Sullivan, Google's Search Liaison, by Aleyda Solís. My attempt to summarize a couple of key points below: ➝ Google is having issues understanding and assessing quality content on some smaller sites. But Google is not proactively favoring larger brands/sites over smaller sites. ➝ Brand building and SEO go hand in hand. The same characteristics that lead to brand trust and loyalty are also good for signaling quality information and content via E-E-A-T. ➝  If you’re branching out into other content topics that aren't core to your product offering, you should ensure you have an audience that will find your content valuable. Otherwise you may run afoul of Google’s scaled content abuse policy. (looking at you Forbes Advisor!) ➝ Google is showing search results from hundreds of forums, not just the largest ones like Reddit. Danny says it’s iterative and that SERPs featuring forums will get better over time ➝ Additionally, consumers are getting more comfortable with UGC from forums because they know they aren’t being sold by some brand’s content marketing. It’s just information, no CTA. ➝ There are no plans to include AIO metrics in Google Search Console - SEO is NOT dead. For those working in/around SEO, our jobs are to understand how people seek information and the ways to help them access the information you have that would be helpful to them. #seo #seotips https://lnkd.in/eWUx8XA8

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🌴 UPCOMING WEBINAR: How Agency Productization Drives Profitabilty 🌴 ✨ Partnering with Workamajig ✨ Link to register included below:

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Don’t Let Missing Metrics Haunt Your BFCM—Get Data-Ready Now! As BFCM looms, missing key metrics could lead to haunting surprises. But imagine: You’ve prepped all year, only to be haunted by stockouts, missed opportunities, and one-time buyers. Sound familiar? Here are the top 4 nightmares brands encounter: → Inventory Stockouts: High demand can lead to sold-out products, forcing brands to shift focus to less popular items. → Low-Quality Customer Acquisition: Pushing alternate products often attracts one-time buyers instead of loyal customers. → Underperforming Campaigns: Campaigns focused on these items fail to attract high-value customers, leaving inventory unsold. → Excess Inventory: Unconverted stock accumulates, tying up capital and limiting future growth. Each challenge fuels the next. Let’s make sure you’re fully prepared for BFCM! Book a free strategy session to ensure nothing is overlooked. https://lnkd.in/di-u3itx #halloween #bfcm #dataanalytics

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Attention, Performance Marketers! BFCM is just around the corner, and Zocket has the ultimate guide to help you dominate this sales season. We’re dropping proven strategies to help you crush your targets and maximize your ROI during this hyper-growth period. 💡 Tip 1. Early Ad Spend = Bigger Returns 💡 Tip 2. Stay ahead of the competition by boosting your #ad budget early in the season. 💡 Tip 3. Early investment means lower customer acquisition costs before the #BFCM rush begins. Supercharge your sales this BFCM! Stay tuned for more expert tips and tricks to skyrocket your business this BFCM! #zocket #BFCM #DigitalMarketing Karthik Nandha Sundar Mukund Rokesh Dhanush Venkata Karthik Kamalnath Bharat Shuruthi

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🔍 Exploring lead funnels and conversion tactics: uncover how an ecommerce funnel with a checkout glitch caused drop-offs and how Wyldsson tackled the issue, plus other fascinating funnel insights. Dive into this eye-opening article: [link here] #FunnelOptimization #ConversionRate #DigitalMarketing https://lnkd.in/ecFCQQRJ

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Do your 2025 sales & marketing plans include SEO? Have you updated your strategy to better align with the current algorithms to make a difference? If you don't know what pillar-based marketing in - then this article is for you. Thanks Kennerly Clay for making it seem so easy ! #seo #strategy #2025 #pillar

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💸 Is your ad budget working hard enough for you? 💸 Many Demand Gen Managers are frustrated—spending big on ads that don’t deliver. Are you reaching the right audience? 🧐 The problem may not be your budget—it’s inefficient targeting. 🚨 Every unqualified click and irrelevant lead costs more than you realize. Want to make your ad spend work harder? ⬇️ 👉 Slide through to learn how! Discover game-changing strategies from Ben Alvord, Director of Growth Marketing at Akamai Technologies, in Episode 1 of Demand Bites. 🎥📖 YouTube and Blog: https://lnkd.in/ef2R2yqJ 🎧 Spotify: https://lnkd.in/eTfYf4rR 🎧 Apple Podcasts: https://lnkd.in/eX7_x7zr #B2BMarketing #DemandGeneration #DemandGenStrategy #Podcast

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