Inbox Insight’s Post

Targeting a niche audience is vital to a successful podcast ad campaign, but what about targeting a broad audience? How do you ensure your ad still resonates? Targeting a broad audience comes with its own set of challenges, which is why I'm so happy that Yev Pusin joined me on today's episode of The Advertising Today Podcast. Tune in to hear us discuss: - How the advertising landscape has shifted to prioritize podcasts - Ways to identify shows to partner with when your audience is incredibly broad - Different ways to target listeners.   - Where bad ads lose listeners.  - The biggest barriers to direct response advertising.  - Ways to build an emotional connection during an ad read for a product that isn’t “sexy" "Targeting A Broad Audience" is out now wherever you listen to podcasts. #podcast #podcastad #podcastadvertising #advertisingstrategy

Distribution is a huge part of building a launch plan. Natalie Taylor shared 2 strategies on our podcast to build momentum around a launch: 1. Partner with influencers who already have an engaged audience to amplify your message to the right crowd. 2. Activate your investors and get them to engage and share about the launch early. This helps trigger the algorithm and boost impressions right from the start. Listen to the full episode anywhere you listen to podcasts, search Exit Five.

🎙️ Why Every Business Owner Should Start a Podcast In today's digital age, podcasts offer a unique platform to connect with your audience on a deeper level. Here’s why you should consider launching one: Build Authority: Share your expertise and insights to establish yourself as a thought leader in your industry. Expand Reach: Tap into a growing audience of podcast listeners who prefer consuming content on-the-go. Engage Deeply: Foster a stronger connection with your audience through authentic and relatable storytelling. Boost SEO: Improve your online presence with podcast-related content, driving more traffic to your website. Network & Collaborate: Invite industry experts and influencers, creating opportunities for collaboration and growth. 🎧 Ready to amplify your brand? Start podcasting today! #BusinessGrowth #Podcasting #DigitalMarketing

In this episode of The Med Spa Success Strategies Podcast, Ricky is joined by our lead Digital Marketing Specialist at Med Spa Magic Marketing, Lauren McAtee. They discuss how effective ad targeting is key to attracting loyal customers. By being intentional with your targeting, you can avoid drawing in one-time shoppers and build lasting relationships! Check out the full interview on our YouTube channel or listen in on Spotify or Apple Podcasts! https://lnkd.in/eweTMGm3 #Podcast #AdTargeting #CustomerLoyalty #MedSpaMarketing #MarketingStrategy #MarketingTips #BusinessGrowth #Aesthetics #Injector #Antiaging

In this episode of The Med Spa Success Strategies Podcast, Ricky is joined by our lead Digital Marketing Specialist at Med Spa Magic Marketing, Lauren McAtee. They discuss how effective ad targeting is key to attracting loyal customers. By being intentional with your targeting, you can avoid drawing in one-time shoppers and build lasting relationships! Check out the full interview on our YouTube channel or listen in on Spotify or Apple Podcasts! https://lnkd.in/ewZthy_j #Podcast #AdTargeting #CustomerLoyalty #MedSpaMarketing #MarketingStrategy #MarketingTips #BusinessGrowth #Aesthetics #Injector #Antiaging

Here Are 5 Reasons Being A Podcast Host Will Scale Your Business: 1. Build Authority: Hosting a podcast establishes you as an expert in your niche, attracting your ideal audience. 2. Expand Reach: Podcasting reaches a global audience, growing your brand’s visibility. 3. Create Community: Podcasts build trust and relationships, fostering a loyal community of listeners and customers. 4. Diversify Income: Monetize your podcast, high ticket offers, or premium content for additional revenue streams. 5. Leverage Networking: Interview industry experts, influencers, or potential clients, building valuable connections and collaborations. Ready to learn how to tap into the power of podcasting to scale your business? https://lnkd.in/ee6icSH7

Much like terrestrial radio, podcast advertising can complement other marketing efforts and provide a unique opportunity to reach and engage with a targeted audience in a meaningful way. Podcast ads can be advantageous for several reasons: (1) Trust and Authenticity: Host-read ads are common in podcasts, where the host personally endorses the product or service. This can ad to higher conversion rates compared to traditional ads. (2) Targeted Audience: Podcasts often cater to niche audiences with specific interests or demographics. Advertisers target their message to a highly engaged and relevant audience. (3) Engagement: Podcast listeners tend to be highly engaged and loyal to their favorite shows. (4) Longevity: Unlike ads on social media or traditional radio, some podcast ads may have a longer lifespan. Many listeners go back and listen to old episodes, which means your ad continues to reach new listeners long after its initial air date. (5) Cost-Effectiveness: Compared to traditional forms of advertising, podcast advertising can be relatively cost-effective, especially for smaller businesses. (6) Brand Awareness: Podcast advertising can help increase brand awareness among a highly engaged and loyal audience. Even if listeners don't immediately make a purchase, repeated exposure to your brand through podcast ads can help build recognition and familiarity over time. https://lnkd.in/g3yiBp4G #podcastadvertising #mediabuying #mediaplanning #QATuesday

Virtual influencers for brands? Here is my take on them. ⬇️ I had A TON of fun talking to David Göz, who recently started a fresh podcast project. Of course, I am supporting him! Our episode is about the "real" vs. fictional storytelling for brands. It is a tiny bit all over the place, but there might be some nuggets hidden in it for you. If you are interested, search for "Brands of Value" wherever you get your podcasts! It was an honor to be your guest #1, David! All the best for the project. ____ Like & Follow for more… #virtualinfluencers #contentmarketing #storytelling

🎙️ In Episode 92, we dissect the communications strategy of COP 28, delving into the use of influencers, TikTok content, podcasts, live blogs, and more. 🌍 Don't miss out on other insightful discussions – Catch up on the latest podcast episodes now! #COP28 #CommunicationsStrategy #PodcastInsights

In our latest discussion, Mike Allton explains this approach of a 'zero listen podcast' where traditional metrics like listener counts are deprioritized in favor of building strategic business partnerships. Through his discussion, Mike highlights how this unconventional strategy can lead to substantial business benefits, transforming the way we measure success in podcasting. He shares how focusing on collaboration rather than listeners can help forge valuable relationships with brands and influencers, turning each episode into a potential joint venture that extends far beyond mere audience numbers. Is your business exploring podcasts as a tool for strategic partnerships? How do you measure success beyond traditional metrics? 🔗 Full Episode: https://geni.us/AEJOg 🔌 Powered by Ecamm: https://geni.us/dfWdqPG Get 15% off your first payment with promo code JEFF15. #BusinessInnovation #PodcastingForBusiness #PartnershipMarketing