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Eliminating Fraud Results in a Lift of 20-30% in Impressions for your Programmatic Buys.  CTV Media is taking on the $22B lost on programmatic ad buys from fraud & waste that the ANA Study has found. https://lnkd.in/eqYhfxRR

👁️🗨️ 3 Key Tips to Protect Your Programmatic Ad Inventory Discover our infographic to combat programmatic ad fraud ⬇ #adfraud #programmaticadvertising #publishers #adinventory

The Advertising Standards Authority's latest report this week shows children's exposure to age-restricted TV ads continues to decline. 📺 Find out more about their proactive monitoring research here: https://lnkd.in/ei-7qaEn

The FORBES ad fraud debacle isn't just a black eye for media, it's ANOTHER example of how the advertising supply chain is not serving advertisers as well as it should. BUT for media companies leveraging their first party audiences to build connections between buyers and sellers, there's no chance for this type of tomfoolery. Check out this post from our partner Rob at AUDIENCES. #firstpartydata #b2bmedia

Did you know that political ads are often granted priority over commercial ones and rates can increase by more than 50% in competitive markets? Political campaigns compete for prime ad slots, driving up the cost of TV, radio, and digital advertising. The FCC also mandates that candidates receive the lowest available ad rates, adding further competition and driving up prices for non-political advertisers. As the political season winds down, it’s a reminder of how these factors shape media strategies throughout the year. #redcircleagency #politicalads #politicalcampaigns #media #mediastrategies

🇬🇧 Discover the contrasting priorities in Europe's CTV advertising landscape. While privacy concerns dominate in Italy and France, the UK is laser-focused on ad placement and fraud prevention. Learn how to navigate these distinct landscapes in our comprehensive report https://hubs.li/Q02xxpKZ0 – created in collaboration with Google Ad Manager. #CTVadvertising #BrandSafety

Invalid traffic refers to clicks and views that aren't from real people interested in your content. IVT hurts your most valuable asset - your AD INVENTORY. 🚨 https://bit.ly/3V61EBI Ad revenue under attack? Fight back with Traffic Cop, the #1 solution for invalid traffic (IVT). Traffic Cop's advanced tech identifies and eliminates ad fraud 24/7, giving you clear insights into your real audience.🛡 Take control with Traffic Cop. Try it now! #monetizemore #invalidtraffic #trafficcop

From my perspective, it seems as though adjusting media types does little to combat Ad fraud. Instead, what makes this problem so prevalent is the lack of accountability in the programmatic supply chain. Firms leaning into advertising without any sort of accountability measures are met with an impossible Catch-22 wherein spending more leads to less impact and spending less delivers the same. #AdTech #Innovation #AdFraud

🚨 Each year, ad fraud silently siphons away tens of billions from the digital advertising industry. Fake clicks, phantom views, and synthetic interactions dupe advertisers into funding non-existent engagements, hemorrhaging budgets and eroding trust channels among ecosystem operators. With the threat of ad fraud on a perpetual rise, reaching human audiences has never been more difficult. Have you experienced ad fraud before? Share your story in the comments! 👀 #AdFraud #AdTech #Advertising #DigitalMarketing

New research from Kantar shows that the positive sentiment towards Christmas ads is the highest since measurement began, with 59% of people saying they ‘love’ Christmas TV ads, up from 51% in 2023. While 48% of consumers last year were ‘really looking forward to seeing Christmas ads on TV’, this figure has now lifted to 56%. 🎅 https://lnkd.in/ehX33itE