Melvin Wilson

As one who interacts with CMOs all the time I can tell you this topic is at or near the top of their collective priority list. And while I am skeptical of those who espouse best practices when it comes to generative AI - only because it is so nascent - I felt compelled to share this particular piece from my fellow CMSWire scribe, Tiffany Holland Why? Glad you asked. I felt compelled for the simple fact I agree with everything Tiffany opined on, which she breaks down into four truths, which are below along with my brief commentary. Do yourself a favor and read her piece. ➡️ Truth #1: Inaction With Generative AI in Marketing Is the Greatest Risk Yes, yes and YES. If I could climb the highest mountain I would and bellow this to the masses below. This ain't the time to "sit this one out" whilst the rest of the world, AKA your competition is taking full advantage. ➡️ Truth #2: Generative AI Offers More Value Than Just Operational Efficiency Tiffany deftly writes of the "narrow view" many CMOs and marketers have of Gen AI, which "offers only short-term benefits and overlooks the true power of machine learning." Dating myself big time here but this reminded me of the late 70's campaign professing that orange juice is not just for breakfast anymore. https://lnkd.in/e95uWbex ➡️ Truth #3: Generative AI Solutions Fails in the Traditional Marketing Model "Generative AI won’t deliver its full potential if organizations try to plug it into outdated operating models." Full Stop! Read and re-read that over and over and over and then, for the love of all things Holy, do NOT blame Gen AI if you do not adhere to this sage advice. ➡️ Truth #4: Ethical Governance of Generative AI in Marketing Is Critical I love that Tiffany saved this one for last because it is THE most important truth, by far. Gen AI and AI in general, is very much akin to the wild west right now; no rules of governance other than those self-imposed. Brands MUST self-govern the way they use Gen AI if for no other reason, it is the ethical thing to do. Please share your thoughts on all of this. I love a good conversation and yes, a debate if need be. Jeanniey John Aakansha Srota Manny Shelly Lou Jeff Raja Ted Lee David Alma Dom Rhonda #ai #GenAI #cmo

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New York Ave’s brand strategy is thought up and designed by humans, not A.I. We begin by getting to know your customers, industry, and mission. Then, our team builds a roadmap that guides our continuing work to disseminate branded content among your audience. Lastly, there are several steps in the process to ensure that every message is infused with strategy that traces back to your primary objectives. This is not a B2C, B2B, or B2B2C process…it’s P2P, person-to-person. Partnering with New York Ave means talking with people who understand people and thus, have the unique ability to formulate messaging so that it clicks. Let’s talk: https://buff.ly/4cPQM28 #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Squeezing the value: This article from Forrester suggests B2B CMO's aren't really expecting much in the way of budget increases next year. https://shorturl.at/FfVks, so getting the biggest bang for your marketing bucks is more crucial than ever. 💲 When KoalaB2B launched back in April, we did so because we believe in the power of #intent #data and its ability to shine a light on early buying behavior. 💳 Intent data is proving valuable to many. ZoomInfo's customer impact report suggests 62% of marketers engage more in-market accounts through intent. https://shorturl.at/4k4TR and plenty of others are achieving increased pipeline results. 🈺 So, if you're looking to maximise your budget and drive targeted leads through intent data then come check out www.koalab2b.com 🐨

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In 60 minutes, I’ll give you a crash course on how strategists can use ChatGPT to write strategy, find insights, and create benefit ladders. I’ll also reveal my 10 best question prompts. Sign up here 👉 https://lnkd.in/gpS8-4Ae

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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The marketing org chart is evolving for the AI age. CMOs are reimagining their teams and processes to harness the power of artificial intelligence. New roles like AI Ethics Officer and Augmented Insights Manager are cropping up to ensure AI is used responsibly and effectively. Rigid silos are giving way to agile, cross-functional pods that enable seamless collaboration between humans and AI. These org charts of the future reveal marketing's metamorphosis as it adapts to an AI-driven world. I believe having an AI-fluent, agile marketing organization will be a major competitive differentiator going forward. It will be fascinating to see which new marketing roles and team structures become the norm in the coming years. Which potential new marketing roles or restructured teams do you think will have the biggest impact? https://lnkd.in/giT7evyq ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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🌟 Understanding the Digital Hispanic Consumer 🌟 The U.S. Hispanic market holds immense potential, with an average household LTV significantly higher than non-Hispanic white households. Embracing culturally relevant content, digital strategies, and influencer partnerships can transform how brands connect with this dynamic audience. Now is the time to harness these insights and create meaningful, lasting connections that drive growth. Explore the strategies to inspire and engage. #Inspiration #HispanicMarket #DigitalMarketing #LTV #MulticulturalMarketing

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How do you commercialize new, enterprise-ready technologies? What is the future of AI? Come learn about our Collaborativr AI program with Comcast NBCUniversal LIFT Labs for Series B to Seed Stage startups next Wednesday. More info below…

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"In an age where AI is becoming increasingly prevalent, the concept of authenticity has taken on new significance, particularly for Gen Z. Born between the mid-1990s and early 2010s, this generation has grown up in a digital age where social media and online personas are part of everyday life – as are misinformation and disinformation. So Gen Z has had to develop an acute ability to discern what is genuine from what is artificial." Delivering quality Person-Centered Events requires knowing your audience. Gen Z is the future of event audiences, and already represents a good portion. I submit that while they value authenticity more than ever, that craving has been increasing each generation. I know I smell a "fake" message quicker than my parents, and I tolerate it less. My kids are better than me in sniffing out disingenuous messages. As agencies, we must help our clients find their authentic voice when communicating to their customers, and especially to their people.

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Worth a listen and then a contemplation. FutureView thoughts from my friend and inspiring colleague J. Walker Smith about the consumer mindset today based on Kantar insights and Walker's custom blend of additional research. I admit to finding a few surprises in here, and love the simplicity of "BORING" as a construct for how consumers are navigating continued disruption and the always-on frenetic pace. #consumerinsights #customer #brand

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I’m a big “no” to AI advertising inclusivity scores and indexes. This AI tool is debuting after the concept’s expiration date has already passed. Standardized scorecards are kryptonite to super creative. If diverse representation in an ad will sell more stuff to more people for higher prices more often, then every good marketer I know will be focused on making the ad inclusive. No AI scorecard needed. https://lnkd.in/gUd3BA4A

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While marketers are out here fighting for authentic, human-centered stories, X releases the ability to generate images without guardrails via their AI chatbot, Grok. Yes, other AI platforms also have the ability to generate images. The difference between those platforms and X are the ethical checks and balances put in place to deter malicious content creation. “Other mainstream image generators have developed more policy guardrails to prevent abuse. Given the same prompt to generate an image of ballot drop box stuffing, OpenAI’s ChatGPT Plus responded with a message “I’m unable to create an image that could be interpreted as promoting or depicting election fraud or illegal activities”.” The Grok-generated images created and shared within this report are unerving to say the least. https://lnkd.in/gGuYvi_d

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Crafting a compelling brand story isn't just about selling products or services—it's about connecting deeply with your audience. Research shows that 92% of consumers prefer ads that tell a story rather than just pushing products, proving storytelling's impact in boosting customer loyalty and engagement. Think of Apple, not just selling gadgets but sparking a revolution in how we interact with technology, or TOMS Shoes, whose story of giving back resonates beyond their products. Stories stick because they're memorable—people remember narratives 22% better than plain facts, especially when they stir emotions. Whether it's through ads, social media, blogs, or podcasts, don't neglect the power of storytelling for long-term success. #Storytelling #Marketing #BrandIdentity

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ICYMI: On episode 9 of "Two Friends Talking Trends," Pauline Baron, MBA and I welcome Mariah Tang to discuss the intersection of #PR and #ContentMarketing. https://lnkd.in/e8tzVvGq #marketing #pr #content #journalism

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Women-led businesses statistically make more money. Listen in to find out why investing in women is a no-brainer.

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I just wrapped up reading a great book, Contagious: Why Things Catch On by Jonah Berger. 🎙️I did a 6-part podcast series with some key takeaways I learned. If you haven't read it yet, I strongly recommend it! 🎙️ Here's Part 1 of 6... #ViralMarketing #Contagious #SocialCurrency #SocialMarketing https://lnkd.in/eYEsCdGm

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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