Worth a listen and then a contemplation. FutureView thoughts from my friend and inspiring colleague J. Walker Smith about the consumer mindset today based on Kantar insights and Walker's custom blend of additional research. I admit to finding a few surprises in here, and love the simplicity of "BORING" as a construct for how consumers are navigating continued disruption and the always-on frenetic pace. #consumerinsights #customer #brand
Teri Slavik-Tsuyuki’s Post
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Unlocking the Power of Primary Research: Dive into the World of Focus Groups! 🎥✨ In this short video, we explore the dynamic realm of focus groups as a vital tool in understanding consumer insights and shaping strategic decisions. Join us as we delve into the nuances of this primary research method and uncover its potential to drive business growth. #MarketResearch #FocusGroups #BusinessInsights #BizDevWithNnanna
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Seasoned digital marketing communications specialist with over a decade of experience. Proven track record in leading large cross-functional teams and managing diverse client portfolios across multiple sectors.
It's interesting how we associate our favourite movies and their characters with our current work. I often invoke the wisdom of Christopher McCandless, a.k.a. Alexander Supertramp, from 'Into the Wild.' We must strive to "call each thing by its right name." Similarly, in PR, it's easy to become allured by the convenience of data and graphs, forgetting that they aren't always insights. We often exchange the depth of fundamental analytics for surface-level metrics. Let's remember to call things by their correct names, dig deeper, and seek true insights within our data. #Tech #DataInsights. #PR #Seektruth #PRTransformation #ThingsPeoplePostOnLinkedin #intothewild #SavePR
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Mastering the art of forecasting is key to navigating uncertainty and driving success. From predicting market trends to anticipating consumer behavior, accurate forecasting empowers informed decision-making. Let's unlock the power of foresight together! #Forecasting #DataDrivenDecisions
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Isn't it time that insights got out from under the hood and took its rightful place in the co-pilot seat, more directly steering business decision-making? 🤔 Join me, Alex Hunt and the Behaviorally team on November 15th at 9am EST for "Decision Precision", where we’ll discuss why and how insights can get closer to commercial decision-making to drive real business impact 🏎️ ⏰ Register now at https://hubs.ly/Q02WbZk10 👍 #DecisionPrecision #BusinessImpact #StrategicInsights #MarketResearch #Insights #InsightsIndustry
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What does it mean to measure? Throughout life, we rely on metrics to provide us with 'the truth' of progress, from personal through to business. But is the process of measuring as objective as we presume? In his latest Note From The Editor piece, Simon Shaw explores the ways in which the metrics we know and trust don't always provide the full picture, and how the real truth can never be a one-dimensional number free from context. From a read on the Trinity McQueen website. Link in comments 👇 #research #marketresearch #behaviouralscience #trinitymcqueen #insight #brand
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👇Really interesting report that looks at different types of decision makers and how to appeal to each. It also looks at how decision-making is evolving and bringing in far more data and cross-departmental consultation than ever before. Thanks to Twogether and Financial Times for a very insightful and interesting read.
Twogether on LinkedIn: Modern Decision Makers: Financial Times & Twogether Research
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Don’t forget to join me, Alex Hunt and the Behaviorally team this Friday November 15th at 9am ET for “Decision Precision”, where we will be discussing how technology can enable Insights teams to get our from under the hood and take their rightful place in the co-pilot seat, driving business decision-making with more precise, predictive and timely insights 💡 ⏰ Register now at https://hubs.ly/Q02WbZk10 👍 #DecisionPrecision #BusinessImpact #StrategicInsights #MarketResearch #Insights #InsightsIndustry
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