Jason Greenwood

How does a 98% open rate sound in order to get your buyers' attention? Think about that next tradeshow (North American Association of Food Equipment Manufacturers (NAFEM) anyone??) or that test kitchen event you are hosting in a month. Use SMS (texting) marketing to get attendees through the door AND engaged! With an incredibly high open rate, it’s the perfect way to send last-minute reminders, agendas, booth locations, and exclusive offers. HubSpot makes SMS a very affordable communication option. Make sure to take advantage of it and keep your audience in the loop without breaking the bank. Here's a link below to our comprehensive SMS marketing guide! Are you ready to engage your audience in real-time? Let’s talk (or text - hee hee hee) about how TMC Digital Media, LLC can implement SMS to level up your next event! #SMSMarketing #digitalmarketing #growth

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There are common mistakes when implementing digital signage - learn what they are and how to avoid them: https://bit.ly/3MEpFMn

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Marketing Pro Tip: Visualize the benefit. Always fun to sit down with Paul Chambers and good folks at SubSummit to brainstorm ideas that get brands growing. Here are a few big ideas for Kroger or any other retailer looking to communicate brand value.

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Unveil the mysteries of subliminal advertising! Explore our insightful blog to discover the hidden tactics that shape consumer behavior. 💡 Click the link to learn more: https://buff.ly/3WYyur1 #SWMarketing

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I’m speaking at NIA franchise summit It's time to elevate your franchise with insights from industry leaders! The Franchise Supplier Alliance "Just Do It!" Summit features engaging 20-minute talks filled with actionable steps tailored for franchise professionals. Learn from the best and connect with suppliers who are invested in your success. Have you secured your spot for the webinar yet? Sign Up here: >>> https://lnkd.in/ggXmwWuS #networkinaction #FranchiseGrowth #LeadershipInsights #JustDoIt

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It's always fun to share my 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, and today I had the opportunity to speak with automotive dealers about the importance of ad rank and quality score. When it comes to digital marketing, particularly paid search, many businesses wonder why they can spend the same budget with different agencies yet see vastly different results. The answer, in part, lies in ad rank and quality score. Ad rank isn’t just about how much you’re willing to pay per click—it’s a combination of your bid and the relevance of your ad copy and landing page. Imagine two advertisers: One spends $10 per click and shows up third, while another spends just $4 per click and takes the top spot. Why? Google rewards advertisers with higher quality scores by showing their ads in better positions, even if they bid less than their competitors. If you’re wondering why your ads aren’t generating results, ask yourself: Is my ad relevant to what people are searching for? That’s where your quality score comes into play—and how some agencies can drive significantly more calls and leads for the same investment. The more relevant your ad and landing page are to the search query, the higher your quality score, leading to better results.

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Looking to bring more customers right to your doorstep? Discover the power of geofencing and attract local foot traffic like never before. Learn how this innovative marketing strategy to target potential customers within a specific geographic area can increase your store visits. Read more here: https://lnkd.in/etW7MUde #GeofencingMarketing #LocalMarketing #TargetedAdvertising #DigitalStrategy

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Catching the Eye of Millions: IFS' Bold Brand Move #IFS, the world's leading provider of Industrial AI and enterprise software, is making waves in the marketing world with its strategic airport activation. By placing their brand in high-traffic areas like Atlanta International Airport, where over 100 million passengers pass through annually, IFS is demonstrating a keen understanding of its target audience. This bold move positions IFS as a global player in the industrial technology space. Airports symbolize connectivity, efficiency, and innovation – all core values of IFS. By associating their brand with this environment, they effectively communicate their commitment to powering the businesses that keep our world moving. It's a strategic play that not only boosts brand visibility but also reinforces IFS's position as a leader in industrial AI and enterprise software solutions. #IFS #IndustrialAI #MarketingStrategy #BrandActivation #AtlantaAirpot

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At Lion Reach Media, we draw inspiration from the artistry of winemaking to craft our B2B demand generation programs. Napa Valley Robert Mondavi, a pioneer in the California wine industry: "Making good wine is a skill. Fine wine is an art." Just as Robert Mondavi emphasizes the skill and art in fine wine, start with the fundamentals (buyer needs, persona-built content, qualifying questions, etc.). Don’t stop there, though. Just as creating fine wine requires both skill and artistry, building an effective demand generation strategy involves coordinated and integrated strategies, such as advanced segmentation based on cross-sell and upsell vs. new acquisition objectives, retargeting and coordinated programmatic display, unhiding website visitors, competitive attack programs, and more inspired by your various data sets. Frank Gehry While Frank Gehry is renowned as an architect, he has also made notable contributions to the wine world, particularly with his design of the Marqués de Riscal winery in Rioja, Spain. Here’s a quote from him that ties his architectural philosophy to the art of winemaking: "Architecture should speak of its time and place, but yearn for timelessness. Just like a fine wine, it should tell a story that spans generations." Echoing Frank Gehry's timeless architecture, the marketing principle here is to "Embrace Pilots." Just as Jim Collins advises to "fire bullets, then cannonballs," pilots allow your programs to adapt and evolve over time while maintaining a timeless quality. This approach embodies empirical creativity, where decisions are driven by testing, learning, and adapting. Antinori Family One of Italy's oldest and most prominent wine families: "Wine is not just an object of pleasure, but an object of culture, something which is able to tell the story of a land." And like the Antinori family's cultural storytelling, tell the story of your customers and the organizational challenges your solutions helped them solve. Buying committees are made up of different stakeholders all coming together to solve an organizational challenge that will help them stay competitive and grow. #B2BDemandGen #MarketingExcellence #WinemakingWisdom #DigitalMarketing #LeadGeneration #CustomerCentric Also, if you're in Spain, must visit: Marqués de Riscal winery in Rioja!

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Please mark your calendars on October 2nd, 9th, and 16th for a special three-part Customerland series titled “Breaking Loyalty.” The series will take a hard look at the current state of the loyalty industry, provide perspective on what businesses with loyalty programs need and program members want in today’s market, and share some actionable thoughts on how programs can adapt and improve on a cost-effective basis, without having to start over. The consumer market has changed in many ways in the almost 40 years since modern-day loyalty programs were first introduced. It is time loyalty programs followed suit.

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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In an increasingly competitive landscape, auto insurance marketers are finding success by expanding their performance-based channels. Performance-based channels allow you to pay only for the outcomes you want—whether that’s completed applications, quotes, or policy sign-ups. This means greater control over ad spend and a more efficient path to scaling. If you’re considering expanding your marketing mix, adding performance-based channels could be the key to unlocking new customer acquisition growth and better ROI. Learn more here: https://lnkd.in/eEnTp6iC #PerformanceMarketing #OutcomeBasedMarketing #AutoInsurance #CustomerAcquisition

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As restaurant operators look ahead and plan for the second half of 2024, it's important to reflect on learnings and be informed on industry trends. Check out #R365's latest State of the Industry survey to help you make thoughtful decisions through year-end:

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While the possibilities with #MarTech and how it can enhance #marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion when it comes to implementation and integration. Check out these recommendations: https://lnkd.in/gYdBNvn

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Size is only one part of the story… Combining our receipt panel growth with benchmarking to actual sales data gives our customers more confidence and clarity in their decision-making.

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Poorly developed personas can have serious consequences, from misaligned messaging to wasted resources. Make sure your personas are the foundation of a strong, aligned revenue generation system. https://hubs.ly/Q02Blp-f0

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The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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