Jade Mayberry

The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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More than just media.

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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"Retail Media is more than just a performance channel — it’s a brand-building powerhouse." Upwave's Jon Stewart discusses how retail media is transforming advertising, with proprietary data from Upwave. Read more here: https://lnkd.in/gqsCihSw #retailmedia #ecommerce #brandmarketing

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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I reference Pacvue's quarterly report for benchmarks and trends pretty frequently, which is why I'm more than a little excited to be included in this quarter's release. Things that caught my eye: -The CPC inflation on Amazon is real, 6.8% increase YoY for Sponsored Products -Walmart's CPC went up by a double digit % but their base is so low that a jump still puts them well below Amazon, something to watch -Instacart is riding steady in costs which is helped by a lower amount of competition in daily spending YoY, (odd considering Easter demand was closer to Q1 last year but it might be a function of more diverse ad offering YoY taking dollars from sponsored products)

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Walmart’s global advertising business saw year-over-year growth of 28% — the most this fiscal year. Advertising has grown to become almost a third of Walmart’s overall operating income of $6.7 billion, per its CFO. 👉 https://lnkd.in/dD2D5RWQ

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Digital advertising is rapidly evolving. With significant growth this year in retail media (+32%), paid social (+$13.7B), CTV (+18.8), and programmatic (+10.9%), brands are adapting with new trends like native ad personalization and AI-driven analytics. Our mid-year report offers a deep dive into these shifts, leveraging insights from the 6,160+ campaigns we've run across various industries on the Choozle Platform so far this year. This extensive data gives us a unique vantage point to analyze and compare trends across sectors, providing valuable context for your strategy. 📈 Download now to refine your approach for the rest of 2024 and beyond: https://lnkd.in/g-g6kSVn #DigitalAdvertising #MarketingInsights #AI #Choozle #MarketingStrategy

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You see screens everywhere you shop.... nCountR helps retailers monetize this space and creates a disruptive network of incredibly valuable ad inventory.... watch this thing explode! #retail #instoremarketing #digitalmarketing Vericast

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What's powering retail and commerce growth? Can AI impact the commerce experience? How can personalization be more relevant? What's on the horizon with the upcoming holiday season? All questions we tackled in the latest Beet.TV and Rokt feature! Thank you for the feature Andy Plesser! #commerce #crm #adressablerelationships #networkedexperiences https://lnkd.in/ebVEg6b9

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✅🖥️ Ars Technica (5/7): “Amazon has heightened focus on streaming ads this year. Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, as Amazon calls them. Amazon said that advertisers could buy these new displays to be shown "across the vast majority of content on Prime Video, wherever it’s streamed." All the new ad formats allow a viewer to place advertised products in their Amazon cart. With carousel ads, subscribers will be pushed to shop "a sliding lineup of" products during ad breaks during shows and movies, Amazon said, adding: "The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped." The pause ads will be visible during Prime Video TV shows, movies, and live sports. These types of ads have been around since Hulu introduced them in 2019. Since they can show up whenever someone hits the pause button, these displays mean that Prime Video users will see ads beyond their scheduled breaks. In Prime Video's case, pausing the program will bring up "a translucent ad featuring brand messaging and imagery, along with an 'Add to Cart' and 'Learn More'" overlay, per Amazon. Advertisers can also use pause ads to acquire voluntary viewers' email addresses.” 🛒⬇️ #shoppable #ecommerce #ctvadvertising #streamingtv https://lnkd.in/eAPXRHzw

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Great article for us to take cognisance of category and brand maturity models to identify how and where to spend media marketing money to get the best attribution. Upper-funnel advertising products prove especially effective for small brands, while medium-sized and large brands benefited most from lower-funnel advertising. Similarly this will also change if it’s a pureplay marketplace or specialist retailer as on platform search is dependent on brand and category’s maturity.

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🛒 Retail Media Analysis (2/3): Ad Formats in Leading Quick Commerce Retail Media Networks 📊 My research with the Osmos team continues across different retail media networks. In this second edition, we turn our attention to the global quick commerce sector. Here, we analyze quick commerce retailers like Kroger, Instacart, Gopuff, Zepto, and Blinkit. Here's a quick breakdown: 🏷️ Ad Density on PDP: The ratio of organic to paid product listings remained consistent across the retailers on each page EXCEPT the PDP page. For instance, Kroger chose a more conservative approach, with one sponsored listing for every 15 organic ones, while Instacart took a more aggressive stance, displaying two sponsored listings for each organic one. 🖼️ Ad Format Diversity: Blinkit & Zepto had the most variety of ad formats on their homepages, each featuring more than four distinct formats. You can check them out on the board. 🔍 Gopuff - No Ads on Search Page?: I personally searched for ice cream, chocolate, body wash, shampoo and batteries, but could not find any sponsored ads on search results page. If anyone has had a different experience please let me know. ⭐ Unique Ad Formats: Zepto had the most innovative ad formats, including story ads and floating video on the homepage and brand ads on the search bar itself. I’ve highlighted these on the board. Curious to see the full breakdown? You know the drill. Drop a comment and I’ll share the link to my Miro board. Any interesting callouts that I missed? Leave a comment below! 👇 #retailmedia #quickcommerce #digitalmarketing #industryinsights #adtech #mediaplanning

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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3 ways retail media and merchant teams can use offsite contextual recipes to maximize in-store marketing.  1. Space utilization: 📌 In-store and onsite space is limited. Offsite inventory that contextually targets shoppers on relevant recipe content extends the retailer's digital environment—complementing in-store displays by aligning messaging that reaches new and lapsed shoppers when they are most likely to be thinking about food and building their grocery list. 2. Product placement: 📌 Shoppability across offsite publishers is becoming table stakes for creating an engaging customer experience. Shoppable in-recipe placements tap into relevancy by matching a shopper's mindset when building their list and planning their shopping trip. Merchant teams using historical sales data to build end caps and holiday merchandising plans will benefit from their retail media networks' offsite partnerships by aligning messaging across multiple touch points where shoppers are most reachable, away from retailer.com. 3. Visuals: 📌 Here are the Holiday food trends Chicory saw across the network of over 5,200 food/recipe sites. These offsite food trends can inform in-store visuals specific to a given retailer and allow RMN teams to find additional ways for products to stand out and benefit advertisers. Brands tapping into these trends can align with retailer plans by matching offsite messaging with onsite and in-store priorities. https://lnkd.in/gAh6km55.

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#CPG giants like Unilever, General Mills, PepsiCo and Procter & Gamble are increasing ad spend while facing pressure to cut costs and lower prices. Competition from private labels and digital-native brands means more revenue is going to ads. By leveraging first-party data and global #data standards, brands can reduce data waste, improve performance, and gain faster insights from a single source of truth. While marketing is critical for growth, brands must balance ad spend with profitability to ensure maximum #ROI. #datastandards #dataquality #bigdata #innovation #contentsupplychain #digitalmarketing #fistpartydata #Claravine Jeff Harmening Ramon Laguarta

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