Lee Dunbar

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gvkYGNV9

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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More than just media.

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/gWJSi8ks

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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Some thoughts about private label in my latest Op-Ed. Be sure to also ask about our Private Label webinar filled with all sorts of actionable intelligence powered by our growing #commerce #data set! Thank you Retail TouchPoints. #marketing, #advertising

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This is a must-read for CMOs! Mars United Commerce spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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How Target’s Retail Media Network Is Preparing for the Future (Adweek): By Kathryn Lundstrom. How is Roundel investing in in-store ad placements like digital screens and high-tech sampling? Travis: We’ll be focused on evolving how we leverage QR codes to drive more engagement through what has been more of a static advertising experience. We’re going more full-scale with digital screens in the next couple of months […] #DOOH #digitalbillboards #digitalsignage

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gfAzGy9c

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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Retail Media Monthly: Coca-Cola and Oreo, BFF's Two iconic brands, one unexpected pairing. Promoting the September release, The Coca-Cola Company executed a robust #RetailMedia campaign, generating 75M impressions across eight different retail media networks, leveraging four different channels (TikTok, Facebook, Instagram, & Display). With Walmart playing the lead role, accounting for 69% of impressions, the brands dipped their coca-cola-cookie into a mix of big-box stores, grocery chains, and drugstores as Meijer and Walgreens tempted shoppers close to the point of purchase with on-site display ads. Want more Retail Media Insights into this cookie-cola-co-marketing-campaign-combination (say that 5 times fast)? Check out our newest Retail Media Monthly blog post here: https://ow.ly/3OCk30sHSb8 #OreoCookie #CocaCola #DigitalAdvertising #CompetitiveInsights #CoMarketing #RetailMediaInsights

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📣 New Post on our blog! The Google Antitrust Trial: What CMOs and Marketing Executives Need to Know The Google antitrust trial could bring significant changes to the digital marketing landscape, especially for search and advertising. Potential outcomes?

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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#RetailMedia 🤝 Amazon Ads Valuable insight & example here illustrating the impact of Amazon Ads, for a #CPG brand, showing how they boost sales not only on Amazon but also across major retailers like Walmart, Target, and Kroger.

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Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. In a new MarTech article, Gartner expert Andrew Frank provides insights on the ruling and how CMOs and marketing leaders should react. #GartnerMKTG #CMO #Marketing #AntiTrust

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