About
I'm a thought leader in Product Strategy. I start with the problem space, deeply…
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Articles by Indi
Activity
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Help a broader variety of thinking styles to success. Digital solutions & services require only a little investment to create & maintain front ends…
Help a broader variety of thinking styles to success. Digital solutions & services require only a little investment to create & maintain front ends…
Shared by Indi Young
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Human cognition is marvelous. People are always thinking, always inventing. 🌀From this swirl, patterns emerge.🌀 Strategic insights come when these…
Human cognition is marvelous. People are always thinking, always inventing. 🌀From this swirl, patterns emerge.🌀 Strategic insights come when these…
Shared by Indi Young
Experience
Publications
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Time to Listen: How Giving People Space to Speak Drives Innovation and Inclusion
IndiYoung Books
Even when product design teams want to benefit a person, they discover how they’ve harmed them instead by not recognizing their thinking and approaches. Luckily, organizations don’t actually function by a set of rigid laws; business, education, government, and science are all based around people. Deep listening lets your team understand what it couldn’t recognize before.
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Product Strategy: Clinging to Assumptions
Interactions Magazine
Assumptions are pernicious. They are particularly dangerous when they become engrained in your product or service design decisions.
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Practical Empathy
Rosenfeld Media
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
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Practical Empathy for Collaboration and Creativity in Your Work
Rosenfeld Media
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
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UX Design for Starups (Foreward)
Marcin Treder
Not everyone has the inclination to go spend time learning more about potential customers. Some
people believe so fervently in their idea; the thought of spending time on anything else than building it
is inconceivable. But, is your product or service monster-proof? -
Mental Model Diagrams (Cartoon)
Smashing Magazine
Brad Colbow, artist, teams up with Indi Young to create a cartoon.
We tend to carefully create our HTML and CSS, and meticulously place every pixel to our designs. We plan exactly where our content should be placed on a particular site. Among many other decisions we need to make, we always keep in mind to craft a great experience for all our users. But how do we know what our users really want? -
Search for Empathy
Johnny Holland - Online Interaction Design Magazine
Nine short articles about finding empathy for the people you are trying to support, and using empathy in your work.
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How to Understand Your Users with Personas (Cartoon)
ThinkVitamin (now called TreeHouse)
Brad Colbow, comic artist, and Indi Young team up to define what a persona is, and how to use one. "Ponies!"
Other authorsSee publication -
Intelligence Versus Understanding
Scroll Magazine
Article in the inaugural edition of this Australian-based magazine about user experience design.
Solving problems requires more than brainpower and a design fix. We need to feel our customer’s pain to fully understand what they need. So throw off your thongs and get ready to walk a mile in your client’s shoes. -
Look At It Another Way
A List Apart - online user experience magazine
Remember the first time you saw the vase / two faces image? Remember staring until your perspective shifted and you saw the “other thing” in the picture? You probably felt a thrill accomplishing it. Did you show your sibling how easy it was, vaunting your ability to see both images? Remember how it felt? It felt powerful—a revelation.
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Mental Models: Aligning Design Strategy with Human Behavior
Rosenfeld Media
Roll up your sleeves and learn how to understand the people your organization is trying to support. Mental model diagrams is a method that clarifies the direction of your organization and helps zero in on people and innovative ways to help them achieve the things they are aiming for.
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Mental Models
Rosenfeld Media
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
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MAKING TASK ANALYSIS TANGIBLE WITH MENTAL MODELS BY INDI YOUNG
Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications, Third Edition
Contributed to case study with Indi Young:
The Development Process
Section A Requirements Specification
Task Analysis section of 3rd edition (Janice "Ginny" Redish)
Pages 978-980
Other authorsSee publication
Languages
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English
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Spanish
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Organizations
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Association of Computing Machinery
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- Present
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Nos vemos en Google México a cerrar actividades en modo conferencia 🤟🏻✨
Nos vemos en Google México a cerrar actividades en modo conferencia 🤟🏻✨
Liked by Indi Young
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All solutions have cracks. Find yours. Check out the video example on this page comparing streaming plans based on features versus plans based on…
All solutions have cracks. Find yours. Check out the video example on this page comparing streaming plans based on features versus plans based on…
Shared by Indi Young
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Here is an easy way to use your education budget (if you have any 😂). Buy now, and you have six months access to any course. (Re-access is cheaper…
Here is an easy way to use your education budget (if you have any 😂). Buy now, and you have six months access to any course. (Re-access is cheaper…
Shared by Indi Young
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In order for us to support more people, especially those we have accidentally skipped over, we need to know their perspective. Three "flip the…
In order for us to support more people, especially those we have accidentally skipped over, we need to know their perspective. Three "flip the…
Shared by Indi Young
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