Indi Young

Indi Young

San Francisco Bay Area
22K followers 500+ connections

About

I'm a thought leader in Product Strategy. I start with the problem space, deeply…

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Articles by Indi

  • Practice Group for Data Synthesis!

    Practice Group for Data Synthesis!

    Join us for five weeks of group exercises Cultivating Emergent Patterns. This practice pairs with the second Qual Data…

    3 Comments
  • Adventure, The Alps, & Product Strategy

    Adventure, The Alps, & Product Strategy

    A Strategy special-event in the Alps in September 2024 My partner loves to read and watch adventure blogs: people…

  • Next Practice Group Is ...

    Next Practice Group Is ...

    Qualitative Data Synthesis! The next Practice Group I host will be in support of the course Part 1: Qualitative Data…

    2 Comments
  • Discount Code for 50% Off

    Discount Code for 50% Off

    Here is the discount code: QUALSOL50 The sale is on a two-part course about qualitative data analysis. If you have…

    5 Comments
  • Practice Groups

    Practice Groups

    I am preparing to run another Practice Group. I need to find out who wants to practice what.

  • Live Practice + Listening Deeply

    Live Practice + Listening Deeply

    Listening Deeply Live Practice 🌱 🗣️ What are live practices? Kickoff + four weekly meetings of 2 hrs each, designed…

    1 Comment
  • New Course: Part 2 Data Synthesis

    New Course: Part 2 Data Synthesis

    In the real world, bosses ask teams to do magic. Pull "insights" out of a set of interview transcripts in one day.

Activity

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Experience

  • indiyoung.com Graphic

    indiyoung.com

    San Francisco Bay Area

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    San Francisco, CA

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    San Francisco Bay Area

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    San Francisco, CA

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    San Francisco Bay Area

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    Livermore, CA

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    Denver & Colorado Springs, CO

Publications

  • Time to Listen: How Giving People Space to Speak Drives Innovation and Inclusion

    IndiYoung Books

    Even when product design teams want to benefit a person, they discover how they’ve harmed them instead by not recognizing their thinking and approaches. Luckily, organizations don’t actually function by a set of rigid laws; business, education, government, and science are all based around people. Deep listening lets your team understand what it couldn’t recognize before.

    See publication
  • Product Strategy: Clinging to Assumptions

    Interactions Magazine

    Assumptions are pernicious. They are particularly dangerous when they become engrained in your product or service design decisions.

    See publication
  • Practical Empathy

    Rosenfeld Media

    Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

    See publication
  • Practical Empathy for Collaboration and Creativity in Your Work

    Rosenfeld Media

    Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

    See publication
  • UX Design for Starups (Foreward)

    Marcin Treder

    Not everyone has the inclination to go spend time learning more about potential customers. Some
    people believe so fervently in their idea; the thought of spending time on anything else than building it
    is inconceivable. But, is your product or service monster-proof?

    See publication
  • Mental Model Diagrams (Cartoon)

    Smashing Magazine

    Brad Colbow, artist, teams up with Indi Young to create a cartoon.

    We tend to carefully create our HTML and CSS, and meticulously place every pixel to our designs. We plan exactly where our content should be placed on a particular site. Among many other decisions we need to make, we always keep in mind to craft a great experience for all our users. But how do we know what our users really want?

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  • Search for Empathy

    Johnny Holland - Online Interaction Design Magazine

    Nine short articles about finding empathy for the people you are trying to support, and using empathy in your work.

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  • How to Understand Your Users with Personas (Cartoon)

    ThinkVitamin (now called TreeHouse)

    Brad Colbow, comic artist, and Indi Young team up to define what a persona is, and how to use one. "Ponies!"

    Other authors
    See publication
  • Intelligence Versus Understanding

    Scroll Magazine

    Article in the inaugural edition of this Australian-based magazine about user experience design.

    Solving problems requires more than brainpower and a design fix. We need to feel our customer’s pain to fully understand what they need. So throw off your thongs and get ready to walk a mile in your client’s shoes.

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  • Look At It Another Way

    A List Apart - online user experience magazine

    Remember the first time you saw the vase / two faces image? Remember staring until your perspective shifted and you saw the “other thing” in the picture? You probably felt a thrill accomplishing it. Did you show your sibling how easy it was, vaunting your ability to see both images? Remember how it felt? It felt powerful—a revelation.

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  • Mental Models: Aligning Design Strategy with Human Behavior

    Rosenfeld Media

    Roll up your sleeves and learn how to understand the people your organization is trying to support. Mental model diagrams is a method that clarifies the direction of your organization and helps zero in on people and innovative ways to help them achieve the things they are aiming for.

    See publication
  • Mental Models

    Rosenfeld Media

    There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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  • MAKING TASK ANALYSIS TANGIBLE WITH MENTAL MODELS BY INDI YOUNG

    Human-Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications, Third Edition

    Contributed to case study with Indi Young:
    The Development Process
    Section A Requirements Specification
    Task Analysis section of 3rd edition (Janice "Ginny" Redish)
    Pages 978-980

    Other authors
    See publication

Languages

  • English

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  • Spanish

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Organizations

  • Association of Computing Machinery

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    - Present

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