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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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When 14 top B2B CMOs and CROs talk GTM, you listen. Tofu sat down with 14 of the sharpest B2B CMOs and CROs in 2024, and they didn’t hold back. Inside this roundup, you’ll find: ✅ The GTM tactics that actually work (no fluff) ✅ Practical guides to navigate whatever 2025 throws at you ✅ Tips straight from the trenches of B2B leadership Juice it and steal their secrets. Your 2025 self will thank you 🧃 https://lnkd.in/g6PJDZ4K #B2BMarketing #GTMStrategy #LeadershipTips #Tofu

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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🚨 Marketers, here’s your reminder: Success in ABM doesn’t just happen—it’s driven by a series of metrics and KPIs that allow you to understand what’s working and where your efforts fall short. This knowledge not only helps you prove marketing’s impact on your company’s bottom line but also makes it easier to create repeatable and scalable campaigns that convert your best accounts faster. #abm #b2b #marketing #tips #b2bmarketing #optimize #success #revenue #kpi

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What’s REALLY holding back your revenue growth, pipeline, and team alignment? The answers from 200+ #GTM pros might surprise you. 👀 Ready to level up your GTM game? All the insights are in our State of GTM Efficiency Report. Download the report and start solving your biggest challenges. 👊https://hubs.ly/Q02Rygmq0 #GTM #Efficiency

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Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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Real talk - reaching your actual Ideal Buyer means your entire GTM org is spending their time on the right revenue-generating activities. So why is this often not the case? Outdated, static, and siloed strategies. What do we mean by Ideal Buyer? How can you use technology to hone in on your top performing segments? More on the RevOpsolutely Substack 🙌

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No one is happy with their attribution model. (And for good reason.) We’ve outgrown the old rules - last-click + channel-based metrics just don’t cut it anymore. What’s changing: ≥ Complex B2B buying groups make simple attribution feel flat ≥ ABM success isn’t defined by “who touched what” last ≥ Move from 'surface-level' to 'deeper' measurements We're not advocating abandoning attribution. But evolving it. Nora Conklin from Forrester shares why we need to rethink how we measure ABM impact. Agree? --------------- Follow Let's talk ABM Podcast for the latest insights from global ABM thought leaders.

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❗ LAST CHANCE: Are you the victim of a false-start ABM strategy? Uncover what may have gone wrong, and importantly, what to do next to achieve ABM success. TOMORROW'S webinar will explore how to wrap your ABM strategy around what matters most: Your core ICP, your tech, and your content. The Date: July 16, 2024 The Time: 1pm ET - 2pm ET Join us! Link in comments, as always. 

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

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ICYMI 🚨 Sandy Robinson, M.Ed. went off about how revenue teams should be structured - including whether RevOps should be moved into the C-suite… 😳 Listen to the full episode: https://lnkd.in/daKgMhY5 P.S. Do you think RevOps belongs in the C-suite? Let us know in the comments. 🤔 #RevOps #Csuite

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Who should sales enablement report to? Sounds like a simple question, but this topic is fiercely debated amongst enablers. In a recent article, Katie Van Hoomissen, Manager of GTM Enablement at Contentful, discusses the pros and cons of each reporting structure. ✅ Learn how: 🎯 Reporting to the CRO can increase enablement’s impact on company goals. 🚧 Marketing leadership can limit enablement’s understanding of sales challenges.  ⚙️ Reporting to HR can create a more seamless onboarding process. And more… ➡️ Read the full article here: https://lnkd.in/eNE_P8t8 #SalesEnablement #Enablement #RevenueEnablement

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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Today’s buyer journeys are complex. A single source of intent data won’t cut it if you want to stay ahead of the competition. Layering intent data validates and cross-references signals, revealing where your prospects are in their journey. Imagine knowing exactly when they’re ready to buy—and what message will resonate most. Our blog breaks it all down, plus tips for using layered intent data to drive results. 🚀 Start building smarter strategies today: https://lnkd.in/eXU99RTt #intentdata #b2bmarketing

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