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Who should sales enablement report to? Sounds like a simple question, but this topic is fiercely debated amongst enablers. In a recent article, Katie Van Hoomissen, Manager of GTM Enablement at Contentful, discusses the pros and cons of each reporting structure. ✅ Learn how: 🎯 Reporting to the CRO can increase enablement’s impact on company goals. 🚧 Marketing leadership can limit enablement’s understanding of sales challenges.  ⚙️ Reporting to HR can create a more seamless onboarding process. And more… ➡️ Read the full article here: https://lnkd.in/eNE_P8t8 #SalesEnablement #Enablement #RevenueEnablement

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Marty Winner

Director, Global Field Enablement @ Contentful | Driving GTM Alignment & Growth

2mo

Awesome stuff Katie Van Hoomissen!

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