Who should sales enablement report to? Sounds like a simple question, but this topic is fiercely debated amongst enablers. In a recent article, Katie Van Hoomissen, Manager of GTM Enablement at Contentful, discusses the pros and cons of each reporting structure. ✅ Learn how: 🎯 Reporting to the CRO can increase enablement’s impact on company goals. 🚧 Marketing leadership can limit enablement’s understanding of sales challenges. ⚙️ Reporting to HR can create a more seamless onboarding process. And more… ➡️ Read the full article here: https://lnkd.in/eNE_P8t8 #SalesEnablement #Enablement #RevenueEnablement
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GTM leaders, enablement teams, and sales representatives, this is for you. We asked, you answered, and now we’re delivering… The facts are here and they’re louder than ever. ✅ There is a clear need for better alignment and measurement in enablement. 😅 Our training methods do not align with what reps find most effective. 👎 Conversational intelligence tools are underutilized and often seen as ineffective by reps. The current system is broken. Fragmented enablement = missed opportunities for improvement. Want the report? Comment "show me the new way" and let's go!
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Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽♂️
66 sales enablement best practices from 20 senior leaders globally. My latest content piece dives into these insights from top enablement leaders in some of the world's most successful companies. These best practices are organised across 4 main themes: 1️⃣ Continuous improvement & development 2️⃣ Stakeholder management & cross-functional collab 3️⃣ Strategic sales enablement 4️⃣ Miscellaneous Then, each theme includes sub-topics such as: • Onboarding • Training & Coaching • Ongoing feedback • Needs analysis • Sales enablement charter • Cross-hierarchical engagement • Early inclusion & co-creation • Interdepartmental collaboration • Sales managers’ enablement • Data, metrics, and OKRs • Impact-based prioritisation --- This work has taken months of preparation and weeks of writing. It’s packed with actionable advice – no fluff. Whether you're looking to elevate your enablement efforts or avoid costly mistakes, this piece is a must-read. The names of the enablement leaders who contributed will also be found in the comments below. --- 📌 Want a high-resolution PDF of the summary guide plus the full, in-depth article? Comment “enablement best practices” and I’ll DM it to you. ✌️ #sales #salesenablement #salesenablementbestpractices
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Looking to spruce up your sales enablement skillset? We can help you with that. Sales Enablement Certified: Core has been a secret weapon for countless enablement pros looking to elevate their game. With ready-to-use templates and frameworks, fountains of knowledge from industry leaders, and unrestricted access to insights from certified peers, it'll put you on the fast track to success. Learn more: https://lnkd.in/djhaya32 #salesenablement #sales #enablement
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Enablement Leader helping revenue generating teams deliver consistently great information and experiences to help our business achieve revenue growth targets
Excited to share this insightful article by Federico Presicci on enablement best practices! Honored to have my thoughts included. It's a great read for anyone looking to enhance their enablement strategies. Check it out!
Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽♂️
66 sales enablement best practices from 20 senior leaders globally. My latest content piece dives into these insights from top enablement leaders in some of the world's most successful companies. These best practices are organised across 4 main themes: 1️⃣ Continuous improvement & development 2️⃣ Stakeholder management & cross-functional collab 3️⃣ Strategic sales enablement 4️⃣ Miscellaneous Then, each theme includes sub-topics such as: • Onboarding • Training & Coaching • Ongoing feedback • Needs analysis • Sales enablement charter • Cross-hierarchical engagement • Early inclusion & co-creation • Interdepartmental collaboration • Sales managers’ enablement • Data, metrics, and OKRs • Impact-based prioritisation --- This work has taken months of preparation and weeks of writing. It’s packed with actionable advice – no fluff. Whether you're looking to elevate your enablement efforts or avoid costly mistakes, this piece is a must-read. The names of the enablement leaders who contributed will also be found in the comments below. --- 📌 Want a high-resolution PDF of the summary guide plus the full, in-depth article? Comment “enablement best practices” and I’ll DM it to you. ✌️ #sales #salesenablement #salesenablementbestpractices
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Partner Program Strategy & GTM Solutions Expert | Helping SMBs & SaaS Unlock Growth through Strategic Partnerships & Affiliate Marketing
🌟 **Unlocking the Power of Partner Enablement** 🌟 In today's fast-paced business world, strong partnerships are key to sustainable growth. 🚀 I've seen how game-changing effective partner enablement can be. It's more than just working together; it's about giving our partners the tools to succeed. Here are some core principles that make a real difference: 1. **Comprehensive Training** 📚 - Equip your partners with the right knowledge and tools. A solid training program ensures they're ready to represent and boost your brand. 2. **Resource Sharing** 📂 - Give partners access to valuable resources, from marketing materials to tech support. Empowered partners deliver better results when they have everything they need. 3. **Continuous Support** 🛠️ - Keep communication lines open for ongoing help. Regular support helps partners tackle challenges and grab new opportunities. 4. **Aligned Goals** 🎯 - Make sure your goals are synced up. When partners are aligned with your objectives, it creates a cohesive strategy that benefits everyone. 5. **Incentives and Recognition** 🏆 - Reward achievements and recognize efforts. Incentives motivate partners to perform at their best, fostering a culture of excellence and mutual respect. Ready to take your partner relationships to the next level? Let’s connect and explore how we can enable your partners to drive success for your business. 🚀 Stay tuned for more tips on effective partner enablement in my upcoming posts! #BusinessConsulting #PartnerEnablement #GrowthStrategies #Leadership #BusinessDevelopment
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In partnership with Momentum ITSMA, Demandbase is excited to launch a new report that explores how to enhance collaboration across go-to-market teams! Drawing on fresh insights from senior sales and marketing leaders, this report uncovers three core initiatives to help you: 1️⃣ Strengthen organizational alignment 2️⃣ Streamline process integration 3️⃣ Build a collaborative culture Perfect alignment might be tough, but we're here to help you reduce friction and make significant strides in GTM cross-collaboration. Download the report today to learn more: https://bit.ly/3MrjqLR
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The year is 2024. Almost every GTM team recognizes the need to evolve to hit their quotas. Yet, there's a total lack of actual data on what businesses are actually doing to train, practice, coach, and measure their teams. Replicate Labs is addressing this gap with a concise survey. No fluff, no 30-minute time sinks, no hidden sales pitches, and no bias towards any role. This survey is for all reps, managers, leaders, and enablers in GTM (separate paths for each). If you have insights on training, we want to hear from you. It’s just a 10-minute commitment to contribute to a comprehensive study aimed at improving GTM strategies for everyone. Take 10 minutes to make a difference: https://lnkd.in/e6iq5ZFu
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CEO Advisor | Strategist | Business Leader | Keynote Speaker | Sales & Leadership Expert | Category Leader @ CliffCo
📌 𝐘𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐨𝐧𝐛𝐨𝐚𝐫𝐝 𝐬𝐚𝐥𝐞𝐬𝐩𝐞𝐨𝐩𝐥𝐞. Consider this – Who handles your onboarding? What gets covered? Is every salesperson onboarded the same way? When is it considered ‘over’? What should a salesperson be able to accomplish afterward? Sales leaders – do you know all these answers for your team? If not, maybe 2024 is the year that you champion a new onboarding process. 💪 #salessuccess #salesleadership #growthmindset #salesprocess
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#salesleadership #turnover2024 You don't have 10,000 shots to figure out what is getting in the way of your sales team's success, and you can't keep turning people over in the hope that your next hire will figure it out for you. How are you addressing sales performance issues? If you or your Sales Leaders need a sounding board today to discuss your sales onboarding, consider having a conversation with Matt McDarby. Book a call with Matt using this link:https://lnkd.in/g8EgA6kr United Sales Resources Give Sales Leaders the Coaching & Training They Need
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Director, Global Field Enablement @ Contentful | Driving GTM Alignment & Growth
2moAwesome stuff Katie Van Hoomissen!