Erin Miller

Some good points are made by PubMatic’s Andrew Baron in AdExchanger’s latest Data-Driven Thinking column. Ironically, cookies were never that big of a problem in the first place—your humble, anonymous cookie is far less personal than a hashed email (which, as the FTC recently reminded us, is in fact still PII). But to the writer’s point, years of worrying about their impending deprecation have led to some very positive changes. First- and carefully curated and enhanced second- and third-party data will always yield better results, assuming you can protect the privacy of the consumers who produced it. And yes, whatever more personally identifiable data you’re working with—whether it’s sell-side targeting, modeled audiences, or contextual signals—alternative IDs have shown great promise in creating a layer of privacy protection. However, the real challenge arises when these identifiers traverse the bidstream and are shared with third parties. No matter how secure your encryption, once data leaves your control, it’s vulnerable to exploitation or reverse engineering. Anything can happen. The signals aren’t the problem—it’s the way we’re sharing them. We built Symitri to solve these inherent privacy challenges in adtech infrastructure. By ensuring that personally identifiable data never leaves the control of its owner, Symitri offers truly deterministic targeting without sacrificing privacy. With Symitri, you can achieve precision, performance, and privacy—no compromises necessary. #Symitri #Privacy #DataProtection #Trust #TRUSTX https://lnkd.in/eS9Aem8B

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Ready to maximize your ROI with social media ads? Seattle brands, this is your opportunity to boost visibility, engage your audience, and drive real results! Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools, but the key to success lies in using them strategically. https://lnkd.in/gZxsYMRJ Want to take your Seattle brand’s social media ads to the next level? Contact Hoopla Digital Marketing for a personalized strategy that delivers measurable results! #SeattleBrands #SocialMediaAds #ROITips #SeattleMarketing #BrandAwareness #AdCampaigns #DigitalMarketing #SocialMediaStrategy #MarketingROI #OnlineAdvertising #BoostSales #SeattleBusiness #MarketingTips #TargetAudience #SocialMediaSuccess

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Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD

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Why did Stitch partner with Talon.One? Three main reasons... 1️⃣ In working with Braze customers, we've seen an incredible amount of pain with their existing loyalty platforms (looking at you, Punchh & CrowdTwist, Inc.). 2️⃣ The platform is 👌. The response time and the ability to customize workflows is elite. 3️⃣ The combination of Braze + Talon.One is a marketer's dream. Scale, capability and efficiency bridging marketing & loyalty together.

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Time 👏 is 👏 your 👏 most 👏 valuable 👏 resource 👏 That's why WTF News episodes are QUICK. We want to pack as much value in as little time as possible. Webinar audiences stay super engaged until ~30 minutes. 💡 PRO TIP: Ideally, your webinar lasts 28 minutes. Don't waste good content when you don't have attention. Don't waste anyone's time (including your own).

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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In today’s breakdown, I’m sharing how we helped an eCommerce brand scale from $1,500 to $118K in just 60 days—no sign-ups, no CTAs, just value. We’ll dive deep into common business challenges and how to overcome them. Whether you’re in CPG, sports, apparel, or simply a Shopify user, this is for you. Ready to unlock growth? Watch it HERE: https://lnkd.in/gRAnfYMH

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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Has your conversion rate dropped over the last few months, but you can't figure out why? Identifying customer pain points and a/b testing solutions to them boosts shopper satisfaction. 😃 Shopper satisfaction = Conversions 🖱️ 🖱️Conversions = Revenue 💲 Analytics and experimentation are valuable, but they can't replace a solid a/b testing strategy. Enter the Usability Scorecard—a structured way to measure and improve user experience. No more "spaghetti" strategies. 🍝 We've seen it work: A client thought their landing pages lacked product information. The Scorecard confirmed this, leading to a hybrid landing page test. Result? A significant win with an 18% lift in conversion rate. Another client wasn't sure their sticky "add to cart" button was increasing sales. The Scorecard revealed users overlooked the subtle button they were using, but it was the right thought. We tested a more prominent sticky "ATC" and saw a 6% lift in ATCs. When you look at your website every day, it's easy to miss the obvious. A Usability Scorecard offers a fresh perspective to tackle critical pain points. Here's how to get started: 1. Conduct user interviews. 🗣️ 2. Analyze and synthesize the data. 📊 3. Develop a thoughtful research plan. 🧐 4. Use these insights to form new hypotheses. 💬 Follow these steps to understand your site's usability and gather actionable insights for testing and improvement. Ready to elevate your user experience and drive more revenue? DM me.

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Performance Max (PMax) campaigns effectively engage holiday shoppers across Google Shopping and Google’s expansive ad network. Christmas marketing calls for a unique approach centered around gift-giving, festive decorations, and holiday events at local markets and online stores. Unlike Black Friday, which leans heavily on discounts and online deals, Christmas campaigns are all about building emotional connections, offering gift-with-purchase promotions, and highlighting personalized gift options. With PMax, businesses can maximise the visibility of their Google Shopping listings, showcasing them on YouTube, Gmail, and across Google’s Display Network. This enables brands to connect with both online and in-store shoppers throughout the season, appealing to those looking for thoughtful gifts and holiday experiences. Check out the link below for the full blog. 👇 https://lnkd.in/gFkdtR5T

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If you thought your cart abandonment rates were high, don’t worry—you’re not alone. The global average was 73.9% over the past year. You read that right—nearly 80% of shoppers abandon their carts. Why? Many drop off due to unexpected fees, lack of trust, or the hassle of creating an account. But also, this is generally a shopping behaviour now—it's online window shopping, part of the consumer journey and I do it myself. Don’t view it as a failure because the sale didn’t happen. Instead, see these visitors as extremely qualified leads who showed real interest in your product. The question is: What can you do to bring them back? There are things you can do on-site—like giving shipping estimates on PLP's rather than forcing a begin checkout for that information, or offering guest checkout to reduce commitment—but you can also go beyond that. Here’s what you can try: 1. Use Add-to-Cart as a secondary conversion in Google Ads, so you can measure intent. 2. Build custom audiences based on those who added items to their cart, then retarget them with personalized ads. 3. Implement abandoned cart email flows to remind shoppers of what they left behind and offer incentives to return. At the end of the day, it’s about staying top-of-mind and meeting shoppers where they are. The opportunity is there—you just have to act on it.

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If you haven’t checked out the new OUTFRONT Advertising Trends Report yet, here’s a pullout of five top consumer trends.

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🌀 Authentic relationships with consumers 🌀 Exponentially larger audience 🌀 Always full content pipeline If your brand could use any of these, it's time to partner with a creator—and Bazaarvoice can help. Our NEW e-book, The Ultimate Guide to Creator Marketing, has all the tools and strategies you need to build and manage creator campaigns. This is your can't-miss chance to see what creators can do for you. Download it here: https://my.ugc.bz/Jh9WLC #bazaarvoice

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Network agencies are bloated and don't care about your results. Challenger agencies are hungry & grow with you. Get a new agency to audit your account... see what happens 🔥

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Our experts have a collective 40+ years of D2C experience scaling multi-million-dollar brands. 😲 This Thursday (4pm BST / 11am EST), TikTok for Business's Head of Measurement, Neon Growth's Founder & Seraphine's Performance Marketing Director are joining Fospha’s webinar to bring you the ultimate peak period cheat sheet. If you’re an experienced marketer, you’ll know digital advertising has become A LOT more complex in the last year. eCommerce is more competitive than ever, pushing up CPMs and CPAs across the board. Fospha brands see blended CPA up 13% YoY – but this is relatively modest in the context of much higher increases across the rest of the industry. If you’re relying on Last Click, cookie deprecation and increased privacy measures don’t make this any easier. We’re lucky to be partnered with some of the brightest minds in D2C that are doing it right. Join us on Thursday for a free, exclusive insight into: > How to utilize predictive technology to nail the perfect investment level during peak for every single channel > Proven ways to profitably scale up Paid Social + Google channels during BFCM & beyond > Secrets behind TikTok’s algorithm and the ad types + creative it favors > Ask our experts any question on your mind in real time If you follow their advice + adopt privacy safe measurement to understand performance…you’re already way ahead of the competition for peak. Sign up here: https://hubs.ly/Q02RCl-30

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Scaling an ecommerce brand from $9M to $25 takes a well-executed plan — and that’s what Jessica Curdi helped accomplish at StriVectin Operating Company. Now she’s doing it all over again for The Rootist as they scale from $0 to over $200,000 in ad spend in just a couple of months. Jessica has over 15 years of experience working on consumer brands in the fashion and beauty space, including StriVectin, L'Oréal, and YNAP (YOOX NET-A-PORTER), helping them reach growth objectives through ecommerce and digital marketing transformation. Her expertise spans brand awareness, growth and acquisition, and retention and loyalty. She is currently VP of Digital Marketing at The Beauty Bank, an innovative beauty brand incubator, leading digital marketing strategy across the growing portfolio of brands. In this episode of the Up Arrow Podcast by Elumynt, Jessica and I dig into: ✅ The details of how Jessica Curdi's methodical approach to digital marketing fueled rapid growth at StriVectin ✅ How to balance performance-focused and brand-centric advertising ✅ The importance of retention marketing strategies in maintaining customer loyalty after rapid growth ✅ Simpson’s Paradox, and how it impacts ad performance ✅ The challenges of scaling a brand’s ad spend from zero to several hundred thousand in just three months ✅ Retail vs. DTC… where are you sending your traffic, and why? ✅ The brilliant analogy about the South Pole and leadership in John C. Maxwell’s book, The 21 Irrefutable Laws of Leadership. Plus, and as always, we get into a little of the personal stuff as we talk about her love for literature including The Great Gatsby by F. Scott Fitzgerald and The Hitchhiker's Guide to the Galaxy by Douglas Adams, nerds who like to learn about fonts, and the importance of dancing in any situation. And I butcher both the French and Russian languages in a single sentence. You can watch the video here: https://lnkd.in/g9suXDgJ Plus, a special shoutout to Michael Harris, Founder and CEO of Bamboo Software, LLC … and my brother, for introducing me to Jessica. P.S. There’s a wonderfully, semi-embarrassing story about Mike and Jessica and their time at ESSEC Business School. #ecommerce #DTC #retail #digitalmarketing #ecommercemarketing #podcast

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Artificial Intelligence, the future of measurement and privacy regulations are just some of the issues we’re discussing on Day 2 of the IAB Tech Lab Summit. #TheEndOfTheBeginning

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Kicking Off a Series of Gratitude Posts 🙏 I’m excited to highlight some of the incredible partner agencies and freelancers who have made a real impact on our journey at Xtrema Pure Ceramic Cookware. First up: a huge shoutout to upGrowth Commerce, Jordan West, Brywinn Travers, and their amazing team. It’s the little things that make a big difference—like receiving a handwritten note in the mail. In a world dominated by tech, this thoughtful gesture really boosted our team’s morale. It was unexpected, and we couldn’t be more grateful. We teamed up with upGrowth Commerce back in April, after talking with several fantastic agencies. What made them stand out? Their genuine passion and enthusiasm for elevating our brand. They stepped in during a challenging start to 2024 and have been doing some truly amazing work ever since. What I admire most is their holistic approach. They don’t just push growth through paid media—they craft custom strategies that integrate all of our sales channels, from email to affiliate marketing. They’re creative, they test everything, and they’re all about results. As we gear up for an exciting Q4, I can’t thank Team upGrowth enough. If you haven’t connected with them yet, do yourself a favor and check them out—they excel in all things performance marketing, influencers, paid ads, etc. Grateful and thankful—let’s keep the momentum going, Team! 🚀 #dtcbrands #ecommerce #marketing #performancemarketing #paidmedia

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