Ricardo Rios

Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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When’s the last time you conducted a funnel analysis? 🧐 77% of consumers say their top priority when transacting online is quickly accomplishing what they set out to do. Analyzing how users flow through your funnel and interact with your platform can help your product team evaluate how intuitive it is. 🚦 Conducting a funnel analysis allows you to: ❇️Find drop-off and friction points ❇️Optimize user experiences ❇️Reveal technical errors ❇️Make iterative improvements and data-led decisions ​​❇️Understand visitor demographics ❇️Refine your messaging ❇️Validate your designs Learn how to select the right tool to complete your funnel analysis ➡️ https://lnkd.in/gsG-RXzn

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Maximize profits with SEO, lead the market with MaxPoint Media! Learn more at MaxPoint Media

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Whether you’re just getting started on your Google Ad journey or are ready to get started with us and want a little refresher before we dive in, this Google Ads glossary guide should be just what you need! #googleadterms #googleadsguide #keyterms #googleadglossary

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Looking to take your Google Ads campaigns to the next level? Check out this comprehensive guide by Brand Auditors on advanced optimization techniques:

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To gauge the effectiveness of your marketing strategy, you need to first know your industry's benchmarks. See how we optimize media campaigns to outperform the standard every time.

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NEW TAXONOMY HELPS NEWS PUBLISHERS BYPASS BRAND SAFETY BARRIERS - Local Media Consortium launches NewsPassID with a new content taxonomy for programmatic ad deals. - Advertisers can buy brand-safe, contextually targeted inventory from vetted news publishers via a private marketplace. - New system bypasses automated keyword blocklists, addressing issues of demonetization for news content. - At launch, 5,000 vetted publishers offer inventory across multiple formats, categorized into 10 high-demand content areas. - The platform minimizes ad tech intermediaries, allowing publishers to collect the majority of ad revenue. 📖 Article by Anthony Vargas at AdExchanger : https://lnkd.in/gixraBh8 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Want to learn how to use a push subscription collection script and in-page push ads to capitalize on your mainstream traffic and monetize the rest? Let's dive in. This guide will walk you through getting and implementing the script, identify which traffic segments can be monetized, and illustrate how beginners can start earning with TacoLoco. https://lnkd.in/gf_-B3zT #inpage #trafficmonetization #mediabuying #monetization #push #TacoLoco

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Cut through the noise, get strategic direction about generating revenue, and then manage your cash flows with tried-and-tested strategies. Industry experts Ryan Watson (Upsourced) and Danielle Fauteaux (Momentum Marketing) developed The Agency Growth Roadmap to help agencies grow. This free guide offers: ✅ Where to focus your efforts at each stage of your agency 💡 Proven advice from across agency use cases 📉 Common pitfalls to avoid 👍 No fluff - just fundamental strategies Grow smarter and avoid costly mistakes! #agencygrowth #creativeagency #revenuegeneration

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Let’s chat SEO!

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With a few strategic tweaks, Meta's Catalog Ads can help you smash your growth goals. Should you use broad targeting? Audience segmentation? Learn the best ways to highlight your product catalog.

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Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

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Meet the Google 'Performance Max' Expert for advanced tips and a sneak peek of what’s to come. #ppc #googleads

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Have you ever downloaded an app only to forget about it later? Playable ads break that cycle. In Singular’s Winning with Creatives Guide, learn how CRAFTSMAN+ drove a +72% faster time to install with playable ads for DraftKings. Download a copy of Singular’s guide and start boosting your app’s performance with playables today! 🚀✨ https://hubs.li/Q02Dv8Fw0 #creativeguide

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📈 Dive into our white paper: "A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media"! Discover: 📊 Key metrics for each funnel stage 🎯 Effective measurement techniques 🚀 Strategies to align media with your goals Boost your marketing game with expert insights! #UpperFunnel #LowerFunnel #MediaStrategy #WhitePaper #MatrixPoint

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