Natalie Cunningham 🌟

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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Don't miss out on the insights from our next gen GTM workshop with Reltio! Learn how they achieved remarkable results in just 60 days – a 20% increase in sales pipeline and 24% boost in pipeline velocity: https://okt.to/Gnia3L

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This Six Five Media podcast is extra close to my heart as a marketer. Lisa Martin is a true pro and her guests are as high caliber as they come. Cheers to you, Lisa, and well done Domino Data Lab CMO Thomas Been! Stay tuned for more #Marketing: Art and Science.

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𝗙𝘂𝗻 𝗳𝗮𝗰𝘁: Did you know that the traditional marketing funnel was developed in 1898 by E. St. Elmo Lewis? Surprisingly, we're still relying upon it today. A 125 years later! Just think of all of the advances that have happened since then in product, technology, and consumer behaviours. So how do we feel about that? 🤔 Well, we're here to stress test that at Thrive Digital. We're not content with sticking to tradition. We're all about challenging the norms in the marketing industry, and our challenging own views. We pride ourselves on being in a perpetual state of discovery. Tune in to #TheHypothesis below to hear from Philip Ware (VP, Strategy) and Eric Sloan (VP, Data & Strategy) as they dive deep into whether this age-old practice is still vintage gold and holding it's value, or if it's high time for a marketing revolution 💥 --- #GrowthMarketing #DigitalMarketing #Marketing #BrandMarketing #BrandAwareness #MarketingFunnel #TopofFunnel #BottomofFunnel #DigitalMarketing #PaidMedia #PaidAdvertising #Facebook #Meta #Google #GoogleAds #AdWords #Programmatic #TikTok #Advertising #PLG #SLG #Customer #PaidMarketing #PaidAds #Marketers #Retargeting #Conversions #ConsumerJourney

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Give me ideas. Not email commercials. I don't want a datasheet. (Watch me hit the UNSUBSCRIBE button.) Michael Vickers has said it for years: "To become Preferred, you must build trust." David Jani of GetApp nets it out in this article: "Consumers are making it clear that they won't hesitate to disengage when bombarded with irrelevant or excessive marketing." So . . . stop doing it. Think outside the product sales push. *Be* the prospect. Deliver usable insight. "Become the emotional favorite in the markets you serve. Create authentic differentiation in a crowded marketplace," says Vickers. Here's the WHY from Destination CRM: https://lnkd.in/gaAuSsGj ##emailmarketing #salesdifferentiation #marketingtrustbuilding

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Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.

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What’s working for B2B CMOs when it comes to #DemandCapture? This week’s #TuesdayTips come from CMO Huddles Huddlers Heidi Bullock of Tealium, Grant Johnson of Billtrust, Hannah Grap of Sitecore, and Marca Armstrong of Sensera Systems 💫 👀 Focus on solving your buyer's problems, not just pushing your products 🗺️ Map out the buyer's journey & deliver relevant content at every stage 🔍 Think outside-in, not inside-out—be consultative 🤝 Equip your SDR team so they can get leads to the right solution

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Optimize and Tell Your Technology Story: Crafting a narrative around your MarTech stack isn't just a safeguard against budget cuts; it's a strategic move. By optimizing and effectively communicating, you set the stage for future stability and success. 💪 Challenge the Status Quo. Embrace Change. #MasterYourMarTech #MarketingStrategy #BusinessGrowth #TechOptimization

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Forrester’s Rick Bradberry and Amy Hawthorne share their thoughts on the need for Revenue Process Transformation and introduce the Forrester Opportunity Lifecycle at #B2BSummit.

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I was thrilled to attend the MnSearch - Digital Marketing Networking Summit last week. For those of you who don’t know, MnSearch is Minnesota’s premier search and digital marketing network. We attended talks about AI, ABM, and CRO — oh my. Here are some of our top takeaways. ➡️ John Kocon learned a lot from Aleyda Solís in her talk, “The Impact of AI in SEO: How is it Going and What to Expect Next.” As you may have seen, Google unveiled — then walked back — its new AI overview in SERPs. This glimpse will allow us to better prepare and position ourselves for success in the future ➡️ Steve Sworsky learned that “content is for community, not a commodity” from Wil Reynolds’ talk, “How to Maintain Your Job Relevance in an AI World.” People are seeking out human interaction, like on LinkedIn and Reddit, more and more than ever before, which can — and should — guide our content. ➡️ Finally, I was reminded of a couple important lessons from Abby Gleason in her talk “CRO for SEOs: Optimizing for Conversions in an Era of Declining Traffic.” Always conduct testing before and after any sort of change to your site, and be confident in the story and narrative of what you see, not just the data. Did you attend MnSearch? What was your favorite session? Share takeaways below! #MnSearch #MnSearchSummit #ContinuousImprovement

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Our Gartner Marketing Symposium/XPO opening keynote emphasized the need for leading CMOs to stop simply reacting to disruption, and instead to anticipate and re-direct it to help their orgs evolve. A great tool for this is Gartner Futures Lab's Tapestry of Trends, which recently published and is available to Gartner clients here: https://lnkd.in/eREZy_VB Not a client? Check out our insights here: https://gtnr.it/GExpert Tapestry examines the political, environmental, economic, societal, and other forces that will impact your business in the coming years and what you should do about them today. #cmo #digitalmarketing #marketing

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B Automated Tip of the Month – Welcome to your one stop shop for 6sense data governance! Are you knee deep in your ABM journey to unlock the dark funnel? Did you know your 6sense database needs periodic data governance just like any other Martech tool? If you are doing a website overhaul or merger, if you are adding new products to sell, if alter your business strategy or add new fields to your MAT/CRM…all these things trigger downstream effects in your integrated marketing & sales systems. Database administration is absolutely critical to pay attention to. As your company and strategies transform, make sure you are keeping your operations teams involved and create a checklist of items to review. Most items should be reviewed monthly or quarterly, most especially when dealing with AI related tools as they are constantly learning and adapting. Check out our latest blog on best practices for 6sense data governance and specific data admins areas to track. https://lnkd.in/gg6EdACn Contact us at https://bautomated.com/ for assistance managing these and other tactics to ensure your marketing efforts perform at optimal capacity!  #6sense #oracle #consulting  #marketing #database #automation #eloqua #marketingoperations

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Are you leveraging Martech to full capacity? Or is your stack getting in the way of revenue growth? Check this out and join me at the next Martechify. #marketing #martech

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The foundation of your #MarketoEngage success relies on #data. Poor data in, poor campaign results out. So why are Marketers not focusing on data quality? The good news is, we can do all the hard work for you, learn more: https://okt.to/Fmrt42

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Communication is changing at a dizzying pace, but some truths are timeless. 🌟 In this Forbes article, I reflect on the evolving ways we connect—both verbally and visually—while staying rooted in authenticity, transparency, and the art of giving before asking. Because at the heart of every great interaction is trust. Curious about navigating generational shifts and building connections that matter? Dive into the full piece and share your thoughts.

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Just a few threats to a CMO's success: 🔹 Unclear GTM strategy or motion 🔹 'Silver bullet expectations' of marketing 🔹 'New day/new strategy' situations 🔹 Under-hiring for the stage 🔹 Over-hiring for the stage Thankfully, there's a model for countering those threats and building CEO/CMO alignment *before* Day 1. It was great to talk with James Lamberti from Georgian about this approach. If you're a CEO or investor hiring a CMO -- or a CMO looking to define your 'ideal CEO profile' -- you will find this conversation valuable. https://lnkd.in/eda2dBYq

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