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⏰ 2 weeks to go until the world’s largest search marketing conference, brightonSEO, and we’re thrilled to announce that Varn Health's and Varn Search Marketing's CEO, Tom Vaughton, will be on stage on Thursday October 3rd. Tom will be sharing his insights in the talk titled "How 'awesome' will define SEO in the new era of AI-powered search." Join Tom at 3:20 PM in Auditorium 1 in the 'Future of Search' session, alongside: 💡Marcus Tober of Semrush: "Are we in a race to zero clicks from search?"  💡Travis Tallent of Brainlabs: "SOAR with AI: team growth and success in an AI world." If you work in healthcare digital marketing, brightonSEO is an opportunity to learn more about search and stay ahead of what's coming next in SEO, you can book tickets here >> https://brightonseo.com/ #BrightonSEO #FutureOfSearch #SEO

Hey there, fellow digital marketers! Let's talk about the unsung heroes of our world — UTM parameters. (there's a reson why I am talking about this now, read till the end to find out!) These little additions pack a serious punch when it comes to tracking and analyzing our marketing efforts. 👉 First things first, what are Dynamic UTMs?  At their core, UTMs (Urchin Tracking Modules) are simple yet powerful additions to a URL that allow marketers to track the source, medium, campaign name, and other attributes of their marketing efforts. This granular level of insight is invaluable as we strive to understand the complex user journeys and attribution paths that lead to conversions. 👉 Now, why are these UTMs highly essential in the age of AI?  Well, as AI continues to revolutionize the way we market, we need all the data we can get our hands on. UTMs give us a golden ticket to take a peek into the mysteries of user behavior, allowing us to make data-driven decisions and stay ahead of the curve. But wait, there's more! With UTMs, you can see which channels are driving the most engagement and which ones need a little more attention. And I guess, this is the very reason why LinkedIn has decided to launch dynamic UTMs for campaign tracking by the end of March. Pretty cool, right? So, there you have it, folks. UTMs are the unsung heroes of the digital marketing world, and we'd be lost without them. Do you too think UTMs are extremely important for us, marketers? Comment your thoughts below! #DigitalMarketing #UTMParameters #DataDrivenMarketing #ContentTracking #MarketingAnalytics #LinkedIn #SEO #Marketers

In the age of information overflow, your business’s visibility can often feel like finding a needle in a haystack, particularly in the vast expanse of internet searches. Traditional tactics often don’t cut it anymore. The tried and tested method of focusing SEO strategies solely on Google, for instance, may now be akin to putting all your eggs in one basket. Today, the search landscape is evolving rapidly - thanks to AI. Smaller search engines like DuckDuckGo and Bing are gaining significance, as well as vertical search engines that offer specialized results in sectors such as medicine, legal, and e-commerce. Failing to leverage these platforms might be a big missed opportunity for your business. Even more transforming is the rise of Conversational AI and Voice AI technology - marking a shift in the way users are interacting with searches. Is your content optimized for conversational queries or voice search? Are you potentially missing out on higher user engagement due to a lack of Strategy alignment? Navigating these developments effectively can be quite a challenge, but therein lies a golden opportunity to connect with your audience like never before. The question that stands - is your business primed to take advantage? As a digital marketing professional, I can help uncover gaps in your strategy and tailor a forward-looking plan that captures these AI trends and beyond. With an experienced partner by your side, you might be pleasantly surprised at the possibilities available to you. Feel free to reach out to me, let’s explore your digital marketing landscape together. #DigitalMarketing #MarketingStrategy #SocialMediaMarketing #ContentMarketing #SEO #EmailMarketing #PPC #OnlineAdvertising #InboundMarketing #Analytics #MarketingAutomation #Branding #Ecommerce #LeadGeneration #MarketingTips #DigitalAdvertising #DataAnalytics #SocialMediaStrategy #CustomerEngagement #ContentStrategy

Dive into WSI's latest survey where 500+ business leaders share how AI is reshaping small and medium-sized enterprises. Uncover strategic insights and tips to guide your business's digital transformation. Access the full report here: https://rpb.li/JsN5 Thanks for following my content. If you’d like to chat about your marketing strategy, schedule time with me here… https://rpb.li/Ay3bL Or check out more great articles here: https://lnkd.in/gwyG9ur2 #LoriMillington #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #CompetitorAnalysis #CompetitiveAnalysis #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy

Digital Marketing Mavens! Let's Talk Shop! Hey, fellow digital marketing wizards, The online landscape is constantly evolving, and staying ahead of the curve is crucial. I'd love to spark a conversation and hear from you all! What are some of the hottest trends you're seeing in digital marketing right now? -Is there a specific tactic you're implementing with great success? -Are there any challenges you're facing that you'd like to brainstorm solutions for? -Maybe you have an insightful industry report to share? Data is always welcome! Let's leverage the power of our network and share our knowledge to push the boundaries of digital marketing excellence! #digitalmarketing #marketingtrends #community #collaboration #discussion #AI #WorldofMarketing #Marketinganalytics #MarketingAutomation #SocialListening #MarketingAI #CustomerExperience #SEO

Google's Search Generative Experience (SGE) is a new feature in Google's search engine that uses artificial intelligence to provide direct answers to user queries at the top of search results. This change is significant for marketers as it can impact website traffic by potentially reducing the number of clicks to external sites. As a digital marketing expert, I believe it's crucial for us to understand SGE, its implications on search behavior today, and how to adapt our strategies effectively. SGE presents both challenges and opportunities. The direct answering model means users might find what they're looking for directly in search results, bypassing traditional clicks to websites. This requires us to rethink our approach to SEO and content creation. Here are actionable steps for marketers to prepare for SGE: Enhance Content Quality: Produce high-quality, authoritative content that directly answers user questions. Google's AI tends to prioritize comprehensive and authoritative sources. Focus on E-A-T: Ensure your content aligns with the principles of Expertise, Authoritativeness, and Trustworthiness to improve visibility in AI-generated answers. Optimize for SEO: Use structured data to help Google better understand and categorize your content, increasing the likelihood of being featured in AI responses. Diversify Your Marketing Channels: Relying solely on search traffic is riskier with SGE. Expand your presence across social media, email marketing, and other platforms. Stay Informed and Adapt: Keep up with updates on SGE and adapt your digital marketing strategies accordingly. Continuous analysis and flexibility are key.   As we adapt to this change, it's important to see SGE not simply as a challenge, but as a chance to improve our marketing strategies to align with new search habits. I will provide more tips on using SGE to benefit your business in upcoming posts. For those interested in getting ready for SGE or looking for help in updating their digital marketing strategies, De Castro Media is ready to help. We specialize in keeping up with digital marketing developments and helping our clients excel despite these changes. Reach out to us today for assistance with SGE and to use these changes as a stepping stone for growth. Look out for more discussions on how to fully utilize SGE for your marketing activities. We should tackle this change with a plan that welcomes adaptation and drives success.   #DigitalMarketingTrends #SEOStrategy #GoogleSGE #ContentMarketing #MarketingInnovation  

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗘𝗢: 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 The days of traditional 𝗸𝗲𝘆𝘄𝗼𝗿𝗱-𝗯𝗮𝘀𝗲𝗱 𝗦𝗘O are fading fast. The 𝗳𝘂𝘁𝘂𝗿𝗲 is all about 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, where data and market insights guide every move. Here’s why this transformation matters for everyone in digital marketing: 🔸 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: AI now understands search intent better than ever, delivering ultra-relevant, personalized results. It’s not about chasing rankings—it’s about understanding the user. 🔸 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗦𝗘𝗢: Decisions backed by real-time data. Analytics are now at the heart of SEO strategy, optimizing content to deliver measurable impact. 🔸 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Competitor analysis and industry trends are becoming central to SEO success, ensuring brands stay ahead of the curve. 💡 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: The future of SEO is smarter, faster, and more aligned with real-world behaviors. If you want your brand to lead, you need to think beyond keywords. If you're ready to level up your SEO strategy, reach out or visit https://lnkd.in/gaiBADjx —I’d love to help! #SEO #SearchIntelligence #DataDriven #MarketIntelligence #DigitalMarketing #AI #SEOTrends #FutureOfSEO #MarketingInnovation

🌐𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜𝐡: 𝐀 𝐍𝐞𝐰 𝐄𝐫𝐚 𝐨𝐟 𝐔𝐬𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 🌐 The landscape of search is rapidly evolving, and the data speaks volumes. In 2024, 𝒐𝒗𝒆𝒓 50% 𝒐𝒇 𝒖𝒔𝒆𝒓𝒔 in both the US and Europe are engaging in "𝐳𝐞𝐫𝐨-𝐜𝐥𝐢𝐜𝐤 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐬," finding what they need without ever leaving the search engine. 🔍 For every 1,000 Google searches, 360 clicks in the US and 374 clicks in Europe go to the open web. The 𝒅𝒚𝒏𝒂𝒎𝒊𝒄𝒔 𝒐𝒇 𝑺𝑬𝑶 𝒂𝒏𝒅 𝒔𝒆𝒂𝒓𝒄𝒉 𝒂𝒓𝒆 𝒄𝒉𝒂𝒏𝒈𝒊𝒏𝒈. It's no longer just about search engines. Social networking channels, social media platforms, and OpenAIs are becoming the new normal. Hence, when planning SEO as a channel, it’s crucial to understand your audience and where they spend most of their time. Understanding these shifts is crucial for adapting our strategies. AI-powered tools like OpenAI are becoming integral in providing immediate answers, reshaping how we approach search optimization. Stay ahead of the curve and embrace the change. The future of search is here! #SEO #DigitalMarketing #AI #SearchTrends #OpenAI #FutureOfSearch

🌟 Exciting News in Digital Marketing! 🌟 Hey LinkedIn fam! 👋 As a digital marketer passionate about staying ahead in our dynamic industry, I'm thrilled to share some cutting-edge insights: 🔹 Did you know that AI-powered analytics are revolutionizing how we understand consumer behavior? It's incredible to see how data-driven strategies are shaping personalized marketing campaigns! 🔹 Thriving in the digital landscape means adapting quickly. Whether it's mastering new SEO techniques or harnessing the power of social media algorithms, continuous learning keeps us at the forefront. 🔹 Let's discuss the future of digital marketing together! What trends are you most excited about? Drop your thoughts in the comments below. Let's inspire and learn from each other! #DigitalMarketing #AI #SocialMedia #SEO #MarketingTrends #Local SEO#Social Marketing management

Michael King is the founder and CEO of iPullRank, a digital marketing agency trusted by the Fortune 500, that implements his unique blend of market segmentation, content strategy, SEO, generative AI, and engineering skills to create powerful marketing campaigns to grow businesses. Michael is an international award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI who is in LOVE with helping organisations and executives master their growth marketing initiatives through strategic planning, optimised search solutions, and modern digital marketing approaches. Today people are typing their search queries directly into social media search bars, using generative AI as well as turning to more personal question answering services and because of this, Michael observes that Google is under attack. “Ultimately, all these threats to Google are threats to your traffic from Google.”, says Michael. “The organic search landscape is changing in meaningful ways and becoming increasingly complex. As the forms by which users meet their information needs continue to fracture, we’ll move from optimising for the web to optimising for large language models and realizing the true potential of structured data in this environment.” Michael’s insights open up a whole new world for SEO and we are excited to embrace these new opportunities. Nucleus Vision Digital and Design Legends A full-service Marketing and Design Agency hero@nucleusv.com www.nucleusvision.digital #branddevelopment #digital #digitalmarketing #digitaltrends #marketing #marketingagency #marketingplan #marketingresearch #marketingtactics #marketingtrends #NucleusVision #NucleusVisionDigitalAndDesign #marketersyoushouldknow #brandmanagers #SMEowners