Erika Huther Clark

Are you ready to master your MarTech stack, CMOC Members? Don't miss out on our upcoming member-only virtual session, "Optimizing Your MarTech Stack: Strategies and Pitfalls." In this session, we’ll dive into: 🔹 How to evaluate and decide on the best tools 🔹 Navigating the overwhelming number of options 🔹 Handling vendor requests efficiently 🔹 Knowing when to add or subtract tools 🔹 Best practices for managing your existing stack 🔹 Smart budgeting for MarTech Check your email for the invitation and details on how to sign up. This is your chance to share experiences, learn from peers, and optimize your MarTech investments! 📅 Date: Thursday, July 18 ⏰ Time: 12-1 PM EST Let’s optimize together! Not a member? Join today to sign up! https://lnkd.in/epQbWJ-n ✨ #Marketing #MarTech #technology

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We’ve distilled key insights from HubSpot's 2024 Social Media Trends Report (HubSpot, Bryna Corcoran) into easy-to-digest highlights tailored for small business owners. No, this report isn't hot off the presses, but we were recently analyzing its insights again (they're GREAT!) and thought it would be helpful to provide some key takeaways: 🔥 YouTube is Now King: YouTube has overtaken Facebook and Instagram for brand engagement, with long-form video content leading the charge. Tip: Create a video series that answers your audience’s FAQs. If you’re in real estate, create a series called “Real Estate 101,” covering topics like "How to Get Pre-Approved for a Loan" or "How to Choose the Right Neighborhood." 🔥 Creators Hold the Power: Consumers trust influencers for product recommendations. With 1 in 5 people now identifying as creators, the creator economy is booming. Tip: Reach out to micro-influencers by offering them free products or services in exchange for a genuine review. If you own a fitness studio, offer local fitness influencers a free class and ask them to share their experience with their followers. 🔥 AI is Revolutionizing Content Creation: 80% of marketers are using AI to streamline content creation and make it more targeted. Tip: Use AI tools like ChatGPT or Jasper to repurpose long-form content into social media snippets. Take a blog post and break it down into 5 bite-sized social posts, each highlighting a key takeaway. 🔥 Social Media Shopping is Booming: Social commerce is up 40% year-over-year, with platforms like TikTok and Instagram becoming key shopping destinations. Tip: Set up Instagram or TikTok Shopping and create a “limited-time offer” post. Create a post featuring a product with a discount code valid for 24 hours, driving urgency and quick conversions. 🔥 Short-Form Video is Essential: Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are driving significant engagement and ROI. Tip: Create a weekly “Tip Tuesday” short-form video series. If you’re a restaurant, post 15-30 second videos of quick cooking tips or recipes to keep your audience engaged. 🔥 Authenticity is Key: Consumers want real, relatable content—63% say authenticity drives their engagement. Tip: Share a “day in the life” video that gives your audience a behind-the-scenes look at how you run your business. If you own a boutique, show the process of selecting new items for your store. 🔥 Humor Wins: Humor and memes are outperforming traditional, polished content, driving higher engagement. Tip: Use a trending meme format, but add a fun twist related to your industry. If you run a coffee shop, create a meme around the phrase "But first, coffee" with a funny image of a chaotic morning that leads to the need for your product. Want to discuss how to apply these trends to your business? Let’s chat! #SocialMediaTrends #ContentStrategy #AIinMarketing #InfluencerMarketing #ShortFormVideo #HeatwaveMedia #SmallBusinessMarketing

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Trying to prove account-based marketing (ABM) attribution? ABM measurement is a practice often easier said than done. But now, accurately pinpointing and attributing the success of ABM initiatives to specific high-value accounts is easier than ever. 👇 Madison Logic’s latest eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. Ready to prove your impact on your company’s bottom-line and create repeatable and scalable campaigns that convert your best accounts faster? Download the eBook, Metrics that Matter: Measuring ABM and Integrated Campaign Results: https://hubs.li/Q02VVHpl0 #abm #measurement #b2b #b2bmarketing #attribution #roi #revenue #sales #marketing #mops

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🎉 The countdown is on - HubSpot's annual #INBOUND is quickly approaching and the Pros are gearing up for a jam-packed week of networking and learning. 💬 A few of our experts will be there and are eager to connect with customers, partners, and new members of the HubSpot community... 👋 Co-founders: Adam Sharrow 🤙🏼 & Andrew Millet 👋 Sr. Consultants: Sean Smith, Jon Martin, Jessica MacAndrews 🦋, & Catherine Tierney 👉 Are YOU attending #INBOUND this year? Let us know! #inbound2024 #hubspot #trusttheprocess #thepros #processpro #meetthepros

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If you're a HubSpot user struggling to keep up with product updates and new or little known features, then this free webinar is for you: The Scoop on HubSpot's Newest, Most Powerful Updates June 26, 1-1:45 pm CST Here are just a few of the topics we'll discuss: * A must-have tool for HubSpot users who use LinkedIn (even the FREE version is powerful!) * Little things that will make a BIG impact on your productivity * What you’ll love about the new Content Hub * Keeping up with Data Privacy & Consent Don't miss out - seating is limited so register today: https://hubs.li/Q02C3blG0

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Want to maximize your HubSpot investment? Vonazon’s free HubSpot platform evaluation is here to help you hit your ROI goals! Get personalized recommendations, optimize your setup, and uncover untapped opportunities. Sign up today to ensure you're leveraging HubSpot to its full power: https://hubs.ly/Q02Pyxd80

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Want to maximize your HubSpot investment? Vonazon’s free HubSpot platform evaluation is here to help you hit your ROI goals! Get personalized recommendations, optimize your setup, and uncover untapped opportunities. Sign up today to ensure you're leveraging HubSpot to its full power: https://hubs.ly/Q02PykYR0

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How do you ensure a consistent onboarding process? Specifically for HubSpot Partners. DON'T. START. FROM. SCRATCH. At the recent ⚡️SURGE⚡️ 🛠 Tom Wengler & David Rowland gave the Supered User Group a look at how they've moved beyond standardization.

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Webinars are a powerful way to connect with your audience, showcase your expertise, and boost sales (which is why we host them monthly at SPI). But how do you get started? Join Pat Flynn on Monday, July 8th at 12:00 PM PT / 3:00 PM ET for an interactive workshop where he'll unveil his proven blueprint for hosting webinars that captivate and convert. Discover the secrets to hosting engaging webinars that truly resonate, effective pitching techniques without the hard sell, tips to conquer stage nerves, and more! Plus, get insights into SPI's comprehensive A to Z Webinars course and an exclusive learning opportunity in our All-Access Pass community that you won't want to miss. Click here to RSVP: https://buff.ly/3VBj3mb Can't attend live? No problem! Register anyway to receive the replay and catch every valuable detail. #Webinars #OnlineEvents #DigitalMarketing #Entrepreneurship #BusinessTips #SalesStrategies #MarketingStrategy #PatFlynn #SPICommunity #ProfessionalDevelopment

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Often when people talk about #ABM they really mean “better Sales & Marketing process.” But we’ve *never* seen an ABM campaign transform a Sales function 🙈 Instead, try these ABM-inspired tactics that are cheaper/easier to scale: 1️⃣ Go wide for every MQL: When a new MQL comes through, BDRs research in LinkedIn and manually add 3 lookalike contacts from the same company to the same sequence. 2️⃣ Track job changes: When contacts in your database change jobs, tools like User Gems, Champify, and LiveData Technology can connect the dots. Voila, you have an existing relationship at a new account! 3️⃣ Get funding alerts: Help reps track in-territory accounts that get a huge surge of funding, like from Crunchbase. 4️⃣ Invest in customer marketin: Partner with renewal managers, customer success, ProServe, even Accounts Receivable. What could marketing support/PM/automate? https://lnkd.in/ddxcjphn

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How are you defining your sources in your CRM? Danielle Urban shares there are 20+ ways you can define what a source is. And what fueled her creation of the Attribution Engine. She created a Supered Package that EVERYONE needs in their HubSpot portal. Danielle dove into the details on not only WHY you need to, But HOW to get your attribution efforts cleaned up. Plug into the ⚡️SURGE⚡️

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Want a great example of an ecosystem supporting the success of its customers and partners?! Tomorrow HubSpot and Arrows are putting on the Happy Customers Festival. They're bringing together thought leaders and companies inside of the HubSpot ecosystem to help customers and partners looking to scale on the HubSpot platform. Check out the sessions below👇 THIS is what it looks like to enable the success of your ecosystem. And it's even better because HubSpot is doing it with the help of partners. We're tuning in! Are you? Check it out here: https://lnkd.in/dgp-uXSc Shoutout to Arrows, HubSpot, PandaDoc, Aircall, Wistia, Grain, and Reveal for putting this together.

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Any decent content strategy starts with knowing your customers. Take some time to really reflect on the ICP - Ideal Customer Profile for your organisation. This is a joint effort: sales, marketing, customer success and other stakeholders have to be aligned on who it is they are serving.

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“It all comes down to one thing -- I have to prove the ROI.” 💰 Now there’s a buyer interview quote we (and you) have heard across every vertical. Reps shouldn’t have to create this fact-based value story themselves. Product Marketing must ask the tough questions to inform a realistic and compelling enablement tool. The process of getting to an effective final product doesn’t have to be feel daunting. Fluvio consultant John Emmitt breaks how to approach ROI calculators 👇 https://lnkd.in/gC4ms3tR

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