Douglas Hoenig

"Retail Media is more than just a performance channel — it’s a brand-building powerhouse." Upwave's Jon Stewart discusses how retail media is transforming advertising, with proprietary data from Upwave. Read more here: https://lnkd.in/gqsCihSw #retailmedia #ecommerce #brandmarketing

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Bluesky could be on the verge of a turning point. CNBC's Jonathan Vanian spoke to Tinuiti's Jack Johnston for insight, including advertisers' number one question following the platform's recent rising popularity. https://bit.ly/3CIOkhb

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Listen in on our conversation with Nielsen to discover how your brand can soar to new heights on TikTok! 🚀 Learn how companies like yours can drive brand performance and uncover the measurement trends you need to watch. To learn more about how Nielsen can help you measure full-funnel metrics on TikTok, head over to their partner profile on https://bit.ly/4cWDelK #marketingtok #businesstok #tiktokforbusiness #socialmediamarketing #TikTokMarketing

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How valuable is Add To Cart (ATC) as a metric? Meghan Howard, Chicory’s CRO, discusses this and the need for standardization as the retail media space continues to grow in her latest op-ed with AdExchanger! Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates: https://lnkd.in/esXmqhfC

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Instacart and NBCUniversal’s new partnership connects CPG with Streaming and has the potential to change retail. NBCUniversal and Instacart are broadening their existing collaboration to introduce a fresh retail media avenue, allowing Instacart’s CPG advertisers to interact with viewers through NBCU’s streaming and linear TV content. In late 2023, the two companies united to incorporate NBCU’s Peacock streaming platform into the Instacart+ membership package. Now, advertisers gain access to engage consumers through NBCUniversal’s content and analyze campaign effectiveness by leveraging ad exposure and purchase data from Instacart. Tim Castelli, VP of Global Advertising Sales at Instacart, highlighted the forthcoming capability for NBCUniversal advertisers to utilize Instacart’s first-party audience data to enrich their streaming campaigns and validate their impact through closed-loop measurement. This seamless integration presents a mutually beneficial scenario for consumers and brands alike, enabling viewers to encounter a CPG ad on streaming platforms and have the product delivered within an hour via Instacart. The rollout of this offering is slated for Q2 on the streaming service, with plans to extend to linear programming. With this collaboration, CPG brands can engage with the next wave of grocery shoppers in an immersive setting. This initiative aligns with a broader trend among established retail media players such as Instacart, aiming to integrate their first-party shopper data into third-party advertising environments. https://lnkd.in/g9rcxrVJ #digitalmarketing #retail #firstpartydata #CPG #advertising #OTT

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#CPG giants like Unilever, General Mills, PepsiCo and Procter & Gamble are increasing ad spend while facing pressure to cut costs and lower prices. Competition from private labels and digital-native brands means more revenue is going to ads. By leveraging first-party data and global #data standards, brands can reduce data waste, improve performance, and gain faster insights from a single source of truth. While marketing is critical for growth, brands must balance ad spend with profitability to ensure maximum #ROI. #datastandards #dataquality #bigdata #innovation #contentsupplychain #digitalmarketing #fistpartydata #Claravine Jeff Harmening Ramon Laguarta

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The C-store experience is evolving, creating more profitable opportunities for #CPG brands and advertisers. But, can C-stores achieve the data scale needed to attract valuable brand partnerships? Bridg Chief Revenue Officer Neil Murphy and Head of Platform and Media Partnerships Jared Luskin joined NexChapter CEO Art Sebastian and host Peter V.S. Bond to discuss the changing landscape of #convenience on the latest episode of The CPG Guys podcast. Here's a little preview of their chat: 💲 The C-store is no longer an afterthought. As consumers place increasing value on convenience and speed, more are turning to the C-store for food and beverage items. In fact, C-stores represented nearly $860B in sales in 2023, with in-store purchases accounting for $325B. 🛒 Who is the C-store shopper? Roughly all of us, with 150,000+ convenience store locations across the US. Beyond market size, C-store shoppers bring another attractive attribute to the table: high frequency. 🍲 C-stores can capture more share of wallet among wellness-minded shoppers by pivoting to more food service offerings. 📈 Despite all the opportunity, without the ability to identify and engage shoppers, C-stores will not be able to deliver profitable RMN partnerships. Loyalty programs are a start, but with penetration hovering at 30%, retailers need to seek other mechanisms like identity resolution to expand and enhance their first-party data. The Rippl data and media network enriches and expands regional grocer and convenience store first-party data to create a single access point for advertisers to a nationwide footprint of 100M+ unique deterministic shoppers, unlocking the scale and measurement capabilities necessary for successful RMN partnerships. Learn more about what's in store for the C-store, and how retailers can come out ahead, when you tune in to episode 3 today! https://lnkd.in/gG967hWp To learn more about how Rippl is unlocking profitable partnerships for regional retailers, c-stores, advertisers and agencies–contact us today.

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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Your Customers Are NEWS Consumers: 69% of consumers say advertising in “disconcerting” news has no negative effect on how they perceive a brand. And 94% of US consumers have a neutral or positive perception of brands that advertise in “quality” news content, according to IAB research.

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🗣 In Pacvue’s Q2 2024 Retail Media Benchmark Report, Lee Dunbar, SVP and Head of Retail Media at Starcom, shares his thoughts on the rapid growth of Gen AI. Gen AI is revolutionizing display creatives, video, and audio formats, offering brands novel ways to effectively engage with shoppers. As AI continues to improve, smaller brands with limited budgets can now utilize GenAI to compete with industry giants.  🔎 Interested in more valuable industry expert perspectives on the evolving landscape of retail media? Click the link below to download the full report! ⤵ https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends

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📣 📣 Proud to share our news: Yahoo DSP advertisers can now use Kroger purchase data for audiences and measurement. 📣 📣 More relevant advertising means less ad clutter. Ultimately, if we can change the incentives in digital advertising by optimizing against true results – then the entire digital ecosystem gets better. Less ad fraud, less garbage sites – more high-quality content and experiences. #KrogerPrecisionMarketing @8451 #RetailMedia #Programmatic #lovewhereyouwork

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gFNQnU-h

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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