John Daly

First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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What’s the key to unlocking retail media’s full potential? Alignment on measurement models. Dive into the IAB Connected Commerce Summit replay to explore game-changing insights from LiveRamp. Replay available now: https://lnkd.in/d4BnW7uX

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Big news: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in ADWEEK (link to article in comments below) #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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It's no secret that #RetailMedia is transforming the ecosystem for brands, agencies, retailers, and consumers. Many of you who know me know that I am passionate about accelerating this transformation.    This morning, we shared Criteo’s retail media strategy with investors and analysts, highlighting the growth drivers, innovations, and success stories fueling this booming ad channel.    Retail media is a cornerstone of Criteo's business, and our goal is to continue amplifying the retail media flywheel by driving simplification and unified momentum that creates value for everyone.     How are we doing this?  • We built a leading retail media platform to unify a fragmented ecosystem. We will continue to perfect and improve our technology to simplify the buying and selling of retail media inventory at scale beyond Amazon.  • We empower brands and agencies to scale with a multifaceted demand strategy, enabling retailers to thrive through modular solutions and professional support.  • Offering flexible strategies and services to help retailers achieve their full potential while maintaining control.    Thank you to everyone who joined our event, and a special thank you to our incredible clients and partners from Brainlabs, dentsu, Dentsu Digital Inc., EssenceMediacom, HP, Omnicom Commerce, Microsoft, Pacvue, Roundel and Walgreens Advertising Group for their participation. Catch the replay of today’s session here: https://bit.ly/40TTvF4   We appreciate all we have accomplished together and are excited to continue helping clients forge meaningful consumer connections and drive impactful results for years to come.     I’d also love to hear your thoughts on the next big growth driver for retail media.

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You see screens everywhere you shop.... nCountR helps retailers monetize this space and creates a disruptive network of incredibly valuable ad inventory.... watch this thing explode! #retail #instoremarketing #digitalmarketing Vericast

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Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running campaigns through its self-service platform, per details shared exclusively with Marketing Dive

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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"But with the Roku Exchange, programmatic buyers can access the same data as direct buyers, he said, such as the length of ad breaks and when those breaks happen within a particular stream. Programmatic buyers also get more metadata about networks and channels, including genre." Transparency and buyer choice is the wave of the future and love seeing others follow the example of podcasts. This will only help investment in the channels that marketers want to lean into more. #SiriusXMMedia #Podcasts #Transparency #ProgrammaticPodcasts

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69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend. 

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger : A good read for the new trends for digital paid advertising and the variety of options to generate better consumer engagement. #SEM #SEO #PPC #socialmediamarketing #displayadvertising #nativeadvertising #emailmarketing #retargeting #GoogleAds #FacebookAds #InstagramAds #LinkedInAds #TwitterAds #YouTubeAds

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✅🖥️ AdExchanger (8/1): “Roku added 2MM HH accounts last quarter, bringing its total to 83.6MM. And advertisers can match these Roku accounts with UID2 identifiers to target their audience on Roku. By adding UID2, Roku advertisers will be able to “achieve more precise targeting,” said Charlie Collier, president of Roku Media. And Roku advertisers who want to use UID2 can use the Roku Exchange, a more direct, data-enriched path between Roku supply and programmatic demand launched in June. Roku Exchange is integrated with an array of DSPs, including The Trade Desk. Roku’s new integration with The Trade Desk is only a couple of months old, Collier said, but “we’re pleased with the progress and we think this will continue to drive demand [to Roku].” ⬇️ #streamingtv #ctv #ott #smarttv #tvos #cordcutting #programmatic https://lnkd.in/ekZP8fna

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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More than just media.

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#CPG giants like Unilever, General Mills, PepsiCo and Procter & Gamble are increasing ad spend while facing pressure to cut costs and lower prices. Competition from private labels and digital-native brands means more revenue is going to ads. By leveraging first-party data and global #data standards, brands can reduce data waste, improve performance, and gain faster insights from a single source of truth. While marketing is critical for growth, brands must balance ad spend with profitability to ensure maximum #ROI. #datastandards #dataquality #bigdata #innovation #contentsupplychain #digitalmarketing #fistpartydata #Claravine Jeff Harmening Ramon Laguarta

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