Bridg’s Post

C-Stores: The Next Frontier for CPG Brands and Advertisers? The C-store landscape is undergoing a massive transformation, presenting exciting opportunities for CPG brands and advertisers. But can C-stores achieve the data scale needed to truly capitalize on these opportunities? Tune in to the latest episode of The CPG Guys podcast featuring Bridg CRO, Neil Murphy and Head of Platform and Media Partnerships, Jared Luskin as they discuss the evolving C-store experience with NexChapter CEO Art Sebastian and host Peter V.S. Bond Key takeaways from the episode: - C-stores are no longer an afterthought. - Consumers are prioritizing convenience, driving significant growth in the sector. - C-store shoppers are frequent shoppers. This presents a unique opportunity for brands to build loyalty and drive repeat purchases. - Data is key to unlocking C-store potential. - Loyalty programs are a good start, but retailers need to explore solutions like identity resolution to enhance their first-party data and attract valuable brand partnerships. - Rippl is helping C-stores unlock their full potential. Our data and media network empowers regional grocers and C-stores to create a single access point for advertisers to a nationwide footprint of 100M+ unique shoppers. Listen to the full episode here: https://lnkd.in/gG967hWp Want to learn more about how Rippl can help your C-store thrive? Contact us today! https://lnkd.in/g_T3-5xD #CPG #Convenience #Retail #Data #IdentityResolution #Rippl

The Rise and Rise of Retail Media with Kristi Argyilan and Brian Gleason Listen to hear the deep dive into what's now and what's next. https://lnkd.in/exXudaHj Recap In a lively exchange, Christine Russo, host of What Just Happened, Kristi Argyilan SVP Retail Media Albertsons, and Brian Gleason CRO Criteo discuss the evolution and potential of retail media networks. Kristi, with a background in media strategy and experience at Target and Albertsons, highlights the transformative impact of recognizing the value of retailer-owned assets, particularly first-party data. She emphasizes the shift towards proving outcomes rather than just impressions. Brian, drawing from his diverse career spanning publishing, technology, and agencies, underscores key moments that illuminated the growing significance of retail media, such as the revelation of Amazon's ad revenue and Walmart's projected profits from retail media surpassing those from physical goods. The discussion delves into the challenges and opportunities of integrating digital experiences seamlessly into physical stores, emphasizing the importance of enhancing customer experience while balancing monetization efforts. Both Kristi and Brian stress the necessity of maintaining trust and alignment with customer expectations in navigating the expansion of retail media networks. They also touch upon the role of platforms like Criteo in facilitating this evolution, offering scalable solutions for both established retailers and emerging networks, thus contributing to the ongoing rise of retail media.

The Challenges of Operating Retail Media Networks … And How Retailers Can Overcome Them (My Total Retail): By Nich Weinheimer, EVP, Strategy, Skai, an omnichannel marketing platform. Currently, advertisers have more than 200 RMNs available for their consideration and budgets — the lion’s share of which currently flows to market leaders Amazon and Walmart. These advertisers are open to alternative options that can reach their key audiences, but most other retail media […] #DOOH #digitalbillboards #digitalsignage

The Challenges of Operating Retail Media Networks … And How Retailers Can Overcome Them (My Total Retail): By Nich Weinheimer, EVP, Strategy, Skai, an omnichannel marketing platform. Currently, advertisers have more than 200 RMNs available for their consideration and budgets — the lion’s share of which currently flows to market leaders Amazon and Walmart. These advertisers are open to alternative options that can reach their key audiences, but most other retail media […] #DOOH #digitalbillboards #digitalsignage

We are back with another episode of #theSocialCorner with our marketing expert Rafael Schwarz analyzing the recent #retailmedia gold rush and sharing his expectations for 2024. Rafael expects #retailmedia networks to enter a consolidation period in 2024 as marketers sift through dozens of offerings that are struggling with standardization and cut those that can’t demonstrate a distinct performance boost. #CPG brands that are under pressure to validate their investments in retail media will also demand new offerings from networks in 2024. Those include programmatic marketplaces in line with what Kroger and Walmart are developing. Where do you see #retailmedia heading in 2024? Very keen to hear your expectations in the comments below. More #media insights and updates every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

RETAIL MATTERS TO BRANDS. Successful retailers have spent years cultivating trusted relationships with shoppers. Building loyalty. Delivering value. Creating experiences. And that loyalty translates into shared opportunities for brands to inspire those shoppers. Thanks to ADWEEK's Kathryn Lundstrom for profiling Kroger Precision Marketing in this article. In 2024, you’ll see us continuing to expand our list of media partners and capabilities. We’re committed to being channel-agnostic to empower brands to reach shoppers wherever they are spending time. And we’re continuing to lead on new measurement capabilities to give brands a near real-time view into how their ad spending is impacting business outcomes like household penetration and incremental sales. The future of commerce is dependent on more meaningful experiences and messages. We’re proud to be on this list of retailers making it happen! #KrogerprecisionMarketing 84.51˚ #retailmedia #CPGmarketing

📈 **Retail Media on the Rise: Costco Joins the Movement!** 📈 A few weeks ago, we discussed what retail media is and how retailers are diversifying their businesses by leveraging their data for marketing benefits and revenue growth. According to eMarketer, Retail Media will constitute a fifth of global ad spend in 2024, reaching an investment of $140 billion. With over 20% growth, Retail Media has become the fastest-growing advertising investment format. Following the footsteps of rivals Target and Walmart, Costco is launching its own Retail Media network, led by Mark Williamson, the new Executive Vice President of Retail Media at the company. Leveraging data from its membership program, Costco and advertisers will be able to better target shoppers with relevant ads based on their purchasing behavior. Costco’s membership-based model presents a wealth of first-party data, making it an attractive option for advertisers. To read more, check out the article: https://lnkd.in/edK5wkr8 #RetailMedia #Costco #Advertising #Marketing #DataDriven #Ecommerce #DigitalMarketing #AdTech #RetailInnovation #FirstPartyData #MarketGrowth #BusinessStrategy #ConsumerEngagement

Have you read the latest insights from Progressive Grocer on how Albertsons Media Collective and Hy-Vee, Inc. are revolutionizing #RetailMedia? 📈✨ In this article, learn how Albertsons is pioneering new strategies to connect brands with shoppers in more meaningful ways. And guess what? We are thrilled to partner with Albertsons to drive this innovation forward! Together, we are working towards creating personalized shopping experiences from online to in-store that benefit both consumers and brands. This partnership marks a significant step towards the #FutureOfRetail media, where data-driven decisions and customer-centric approaches reign supreme. Check out the full article here👉 https://lnkd.in/dHtB2U77 #CustomerExperience

Quick Commerce Media Monday 💭 The “Fab Four” of marketing 🔥 Our media is recognized for its significant role in the convenience channel, focusing on retail media to support brands and retailers. It aims to drive innovation and collaboration in the retail sector, enhancing sales and fostering stakeholder collaboration. Convenience is fragmented by fascia, retailer and locality. Hard to influence, maintain and deliver consistent brand growth. Snappy Shopper and our media unifies this channel to the benefits of brands, including: ❤️ Brand love - retailer to consumer 📈 Brand growth - frequency and share 🚀 Brand uplift - incremental sales 🤝 Brand loyalty - sales in, sales out b2b-2c 💡 Brand insights - transparency of data We really do hit the “Fab Four” of marketing as shown by Colin Lewis at recent InternetRetailing Retail MediaX event. Want to hit the “Fab Four” for convenience then look towards Snappy Shopper to drive sustainable growth hyper-locally. #retailmedia #snappyads #delivery #quickcommerce #snappydelivers #media #brands #retailers #loyalty #convenience

What’s going on in Convenience stores? With $860B in sales in 2023 and 150,000 locations across the US, the #convenience store is attracting ample brand and advertiser attention. Tune in for another episode of The CPG Guys to learn more about this exciting new landscape. Hear Bridg Chief Revenue Officer Neil Murphy and Head of Platform and Media Partnerships Jared Luskin chat with NexChapter CEO Art S. and host Peter V.S. Bond about: ❓WHO the C-store shopper is 🛒 WHAT makes the C-store shopper so attractive to retailers and CPG advertisers alike 🤝 WHERE retailers and CPG advertisers can win when it comes to RMN partnerships ❗ WHY it can be difficult to reach this shopper — and why loyalty data alone can’t solve the problem 📢 HOW to identify, understand and engage more regional shoppers with Rippl, our data and media network Tune in today and contact us to learn more about how Rippl is helping to unlock a nationwide footprint of 100M+ unique, deterministic shoppers across U.S. convenience and grocery stores including Schnucks, Wegmans and Giant Eagle. https://lnkd.in/gjXSk26B