Donny Dvorin

It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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I still believe the best way to buy all media, when possible, is programmatically to enable decisioning. However, the current setup isn't efficient and frankly kinda sucks when it comes to TV. Between fraud and unnecessary middlemen that don't add value, we need a change. (Yes, Goodway Group is already on its way to a huge CTV buying overhaul that will deliver 30-40% more CTV value for brands shortly!)

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Great work of Abhishek Sen and team at NumberEight (on of our portfolio companies at COREangels Big Data & AI Europe) towards privacy-first-advertising by creating a framework and guideline for so called "ID-less online advertising solutions". The demand for ID-less solutions is increasing for clear reasons: persistent identity signal loss, regulatory oversight, privacy-oriented browser modifications, and the need to retain some level of addressability. As outlined in the report, an ID-less solution is defined as one that maintains an individual's anonymity while still enabling addressability. “The shift isn’t easy, but those who act now will lead the industry into the future.” NumberEight CTO Chris Watts was quoted in an article about the new guideline at adexchanger: https://lnkd.in/dxEg66zA

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As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

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Cinema will continue to be a part of and an integral part of the entertainment ecosystem. We will always be able to “Go to the movies”. Now to my thoughts on Furiosa: 🔹Furiosa was marketed brilliantly. The publicity tour for this film was one of the best I’ve ever seen. Anya and Chris worked tirelessly and brilliantly for this publicity tour. 🔹It’s BO numbers are currently sitting at $64million after less than a week. They are pretty good numbers! 🔹Furiosa, is a Mad Max Saga film which is also rated R. As an Australian, my heart is very close to the Mad Max universe, particularly Fury Road, which is one of my Top 10 all time favourite films. But…it’s not quite main stream nor is it a four quadrant film, so the box office dollars will be a slow burn. It is very much a “fan boi” film. 🔹It is a very expensive entertainment cost option currently for families and movie goers, who are probably delaying the cinema experience knowing it will be on streaming soon. We are currently living in the highest interest rate and inflationary environment in decades….alot of people just can’t afford to go the movies right now. Something to really consider. 🔹The pandemic (for better or worse) changed cinema yes, and some films will never hit the billion dollar mark going forward. The Fall Guy starring Emily Blunt and Ryan Gosling is sitting at $143 million in BO which might have made more if it was released pre-COVID. 🔹Furiosa $68 million. This film will gain numbers steadily over the next few weeks. 🔹Furiosa is NOT a dud, and cinema is definitely not doomed. Peter Herbert Tom McCarthy Jaxson McLennan Raffaella Stevens Karen Appathurai Wiggins

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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Good article from EMARKETER’s Meaghan Yuen illustrating the shift in ad dollars to #CTV. The underlying data is from IAB, Advertisers Perceptions, and Guideline with 364 U.S. agency and marketing professionals were surveyed. Keynes Digital works with your marketing team to evaluate the proper testing strategy to validate the incrementality using normalized data. Source article in comments. #CTVAdvertising #ConnectedTV #growthmarketing #performancemarketing #paidmedia #paidmarketing #mediamixmodeling

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Affiliate Summit #NYC for the next 3 days talking all things TV advertising for brands looking to expand their customer acquisition channels. Meet with myself and Jeremie Vaught if you have want to explore how Keynes Digital can help increase your brand's affiliate channel percentage of overall business. Streaming advertising, aka CTV advertising is the most cost-effective and scalable way to grow a brand outside of search and social. #CTV + #AffiliateMarketing = Brands Winning. #ASE #ASE24 #StreamingAds #StreamingTV #PerformanceTV #TVAds #Ads #TVAdvertising #PerformanceMarketing #PerformanceMedia #OTT #ConnectedTV #CTVAds Marriott International Marriott Hotels New York Marriott Marquis

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Nobody should be surprised that despite alternative IDs in the bidstream, marketers aren't seeing scale in audience-driven media. Why? 1 - Advertisers have email addresses; open web publishers don't. The open web was built without authentication, and publishers haven't yet cracked the code on getting people to register for content. Publishers have 1P cookies, and "bridge IDs" were supposed to help. But as usual in our industry, bridging providers got greedy, messing with ID substitution, probabilistic matches and other junk, ruining their deterministic and consented solutions. As a result, we're stuck with incompatibility between buyers (emails) and sellers (1P cookies). 2 - Shared IDs pose a legal risk to 1P data holders. The larger the publisher, the more lawyers they hire. Thus, the publishers with the greatest scale recognize the regulatory risk of linking their valuable audience relationships to a permanent identifier in the bidstream. European case law questions the validity of consumer consent, as companies can't realistically ask audiences to share their data with unknown entities. Furthermore, how can a publisher revoke consent effectively? You can't put the toothpaste back in the tube. Consent is questionably valid at best. 3 - Smart publishers and advertisers don't want to share their most-valuable customers for free. Trusted consumer relationships are incredibly valuable. The last 15 years have taught us all that data leakage commoditizes premium inventory and fuels competitive intelligence between brands. It's an economic disaster we continue to perpetuate. No wonder shared IDs lack scale. ---- The bottom line?... Audience addressability and measurement depend on some level of connectivity. But there remains a significant incompatibility between buyers and sellers, and beyond the technical hurdles, throwing new-gen IDs into the bidstream and praying for protection isn't the answer.

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It seems as though we have a search monopoly and GARM is shutting down due to a lawsuit; but that's not all this week... The Trade Desk UID 2.0 integrates with Roku. Universal IDs are only as good as their scale & Roku has scale 🏆 Amagi Corporation partners with Anoki Inc to enhance Contextual CTV FAST capabilities. AI is the perfect tool to help FAST channels catch up to premium networks 📺 Exciting stuff from Raghu Kodige Nielsen & Innovid streamline cross media ads workflow. Less operational friction for advertisers is always a step in the right direction 😎 The Walt Disney Company launches National Geographic Immersive Experience on Apple Pro. Maximizing the value of content is more than just selling ads 🦩 Adalytics challenges Brand Safety Providers. It feels like this space is ripe for disruption ⚡️ ReachTV introduces in-stream ad inventory in live sports. Digital OOH in not just static ads 🏟️ Anthony Caccioppoli doing big things! WonderAds teams up with Tatari to democratize TV advertising. Give SMBs the tools they need and you unlock a massive purchasing power 💪 Anna Koicheva can tell you all about it :)

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I'm incredibly honored & grateful to be Inducted into the NJ Ad Club Advertising Hall of Fame. The recognition for my passion for disruptive adtech innovation moving our industry forward means so much to me and also belongs to the amazing teams I have collaborated with over the years. #advertising #adtech #digitalmedia #digitalmarketing #marketing #media #adagency #digitaltransformation

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It’s exciting to read in the The Wall Street Journal, the announcement that Interpublic Group (IPG) has acquired Intelligence Node a Mumbai-based retail analytics firm, in a deal valued at nearly $100 million. This strategic move will enhance our ability to provide real-time data on pricing, promotions, and product availability, empowering brands and retailers to better understand shopper trends and drive sales. By integrating Intelligence Node’s capabilities with our existing consumer data from Acxiom, we continue to strengthen our commerce offerings in the rapidly growing e-commerce and retail media sectors. #IPG #RetailAnalytics #Ecommerce #DataDriven #BusinessGrowth #Acquisition #MarketingInnovation https://lnkd.in/emzTXJkQ

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🛒 Retail Media Analysis (2/3): Ad Formats in Leading Quick Commerce Retail Media Networks 📊 My research with the Osmos team continues across different retail media networks. In this second edition, we turn our attention to the global quick commerce sector. Here, we analyze quick commerce retailers like Kroger, Instacart, Gopuff, Zepto, and Blinkit. Here's a quick breakdown: 🏷️ Ad Density on PDP: The ratio of organic to paid product listings remained consistent across the retailers on each page EXCEPT the PDP page. For instance, Kroger chose a more conservative approach, with one sponsored listing for every 15 organic ones, while Instacart took a more aggressive stance, displaying two sponsored listings for each organic one. 🖼️ Ad Format Diversity: Blinkit & Zepto had the most variety of ad formats on their homepages, each featuring more than four distinct formats. You can check them out on the board. 🔍 Gopuff - No Ads on Search Page?: I personally searched for ice cream, chocolate, body wash, shampoo and batteries, but could not find any sponsored ads on search results page. If anyone has had a different experience please let me know. ⭐ Unique Ad Formats: Zepto had the most innovative ad formats, including story ads and floating video on the homepage and brand ads on the search bar itself. I’ve highlighted these on the board. Curious to see the full breakdown? You know the drill. Drop a comment and I’ll share the link to my Miro board. Any interesting callouts that I missed? Leave a comment below! 👇 #retailmedia #quickcommerce #digitalmarketing #industryinsights #adtech #mediaplanning

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Hi Everybody, For RetailWire we're debating a story on Retail Media Networks in general. What's your quotable response to below:What are your thoughts on the potential impact of CVS Media Exchange (CMX)'s new beta self-service offering on the advertising industry? #adtech #publisher

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"shrinking losses" to only 295M from a 511M loss -- look at all that revenue though - 1.87 BILLION Lots to work with #advertising #revenue #streaming #profit #Business #Loss #bundle During the latest quarter, the company hit 71 million Paramount+ streaming subscribers worldwide, up from 67.5 million Paramount+ customers at the end of its fourth quarter, with 3.7 million customers added during the past three months. "And the studio shrunk its streaming loss to $286 million for the first quarter, an improvement over a $511 million loss in Q1 2023. Direct-to-consumer revenue rose 24 percent to $1.87 billion, as advertising and subscription revenues were both up, driven by growth from Pluto TV and Paramount+" https://lnkd.in/ggJYiNwb

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Brand safety and suitability protection is a performance driver - not a cost. Smart companies lean into smart tools to make it happen.

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