Daniel DeYoung

Earlier this year, Adobe announced that it was developing a B2B version of its popular Adobe Journey Optimizer solution. What is it and how does it complement Marketo? Our Stephanie Black shares what you need to know in her latest blog post. #b2bmarketing #revenuemarketing #martech

15

Marketers, ready to enhance your #LeadScoring strategy? Our latest guide is packed with insights to help you get the most out of #MarketoEngage. In our handbook, A definitive guide to lead scoring in Marketo, we cover everything you need to know about lead scoring in #Marketo. From the most effective ways to set up your model, to top tips to make it work as effectively as possible. What’s inside? 🎯Do you really need a lead scoring model? 🎯Lead scoring: the process 🎯Three ways to set up lead scoring in Marketo 🎯Top lead scoring considerations 🎯Use lead scoring to drive further action https://okt.to/pGbRWo

6

1 Comment

Really interesting take on the state of B2B marketing. Those of us who've been practicing for a while know that reductionist thinking and the overwhelming demands for immediate results has left most marketing teams ill-prepared to evolve forward on their own. I dare you to read this and tell me it's wrong.

11

2 Comments

How different age groups engage with your content. Craft a winning content plan that boosts engagement, enhances brand visibility, and aligns with your goals. But most important what you have to create for your target persons..It's clear that Videos should be your #1 priority for 2025.

16

Join me to learn about how we're scaling our marketing efforts with AI!

8

To better understand marketing impact, distinguishing between attribution and measurement is important. Customer acquisition is rarely linear. How do you track your customer journey? What metrics matter to you? #marketing #analytics EBW Consulting

4

There is no hiding the fact I hate #LeadScoring, it's been for too long the silver bullet of sales and marketing alignment, and I'm yet to hear a single #Marketo customer say: It's working and adding value. For me it only works if you have 1000s of leads ingressing per week and 10 sales people. But even then... I would still argue sales have time... 1000 leads / 10 reps = 100 leads 100 leads * 0.4 acceptance rate = 40 accepted leads (40% acceptance) 40 leads * 0.5h desk research = 20 hours per week Watch some more of my views on best practice Lead Scoring, and some other tips on better sales qualification here: https://okt.to/HjsFpt

12

Pipeline marketing drives your revenue 🚀 and marketing isn’t just about leads 🤯 Thankfully, I get to work with folks like Lucas and his Corporate Marketing team here at Highspot who know how to use their channels to drive real revenue impact - and I learn from them every day! Today, he's dropping knowledge about strategic marketing to help you get a better understanding of this intricate machine ⚙   Learn more 👇 https://hghspot.co/3zfzltT

2

What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

5

Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

9

Is your team maximizing HubSpot's capabilities? Explore how user-friendly app builders can empower even novice coders to enhance their HubSpot experiences. Check out our Nintex interactive quiz on our blog to assess if your team is fully utilizing your HubSpot account: https://lnkd.in/gbggzZkG #CRM #HubSpot #AppDevelopment

7

#MROI conversations never seem to end, especially when you've got a powerful tool like Adobe Marketo in place. Nathan Horan will be sharing his tips today on how to get successful #attribution and #marketingroi metrics from #MarketoEngage. Watch LIVE (or On Demand): https://okt.to/FDLsKm

7

Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.

16

1 Comment

The top leaders are able to answer the most critical business question: Are you going to meet, beat, or miss on revenue? Spoiler alert: The answer lies in your revenue cadence. It’s the operating system for your org that helps you run revenue like a process every day, every week, and every month of the quarter. When done right, you can create, convert, and close revenue repeatedly and predictably. But if there’s even a slight leak, you’re leaving millions on the table. To help you protect your revenue, we’re hosting Charge: The Revenue Summit virtually on May 8th. You’ll hear from impressive RevOps leaders like Scott Peyser (SVP, RevOps, Clari) and Jaclyn Spillane (Director, Innovation PMO, Genesys) on how to design and run efficient revenue cadences to help you capture more revenue. RSVP here: https://lnkd.in/g2t7n5A4 

4

Hi all - Sharebird invited me to do an AMA on Sales + Demand Gen alignment - a topic near and dear to me! You can ask questions and sign up to get my answers emailed to you via the link below.

46

1 Comment

Imagine transforming your sales strategy and boosting your pipeline by 48% this quarter. It's not a dream—it's social selling. Companies that embrace this approach see remarkable growth compared to traditional methods. By identifying key prospects, building authentic relationships, and personalizing your outreach, you can create a flood of opportunities! #SalesStrategy #SocialSelling #DigitalTransformation Read more on the blog:

4

Sometimes we find ourselves explaining why Marketo is not the same than other tools that allow for ONE automated job per day. This post is highly technical, but whoever found the limits of other Marketing Automation tools can get some inspiration about what Marketo allows to achieve.

5