Caywood Yamnik

Looking to grow your dealership's business and understand where it is coming from? Look no further. Spectrum Reach has studied many campaigns, and we have solid direction. 🚀 #Dealership #BusinessGrowth #MarketingInsights

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Dealers looking to get ahead of the game know that using traditional methods of marketing just isn't enough anymore. To get ahead, you must make sure you have the BEST audience being targeted through every marketing channel (OTT, Social Media, Direct Mail, email, your BDC, and others!) Check out this Case Study to see how having the right audience can truly make a difference in your marketing strategy and for your dealership!

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🎧 New on Auto Care ON AIR: As you head out of the office this Friday, here's a quick roundup of the latest news, how it's impacting our industry, and how you can address these challenges (or opportunities): https://lnkd.in/eDJT_GjK Auto Care Association

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Proud to share how our team here at Reputation Sensei is helping dealerships thrive with the DCMA framework. By focusing on real customer experiences and using those to fuel trust in your market, we’re seeing incredible results for dealerships. Check out how Delight, Capture, Market, and Attract can work for your business: #CustomerExperience #AutomotiveGrowth #MarketingStrategies #DCMA

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Holiday shopping starts earlier and earlier each year. Make sure your business is ready with these 9 tips. #LifeatCox

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#TheARF Members can access a good cross-section of the attention metrics industry from this recently updated report. It covers what tools providers use, whether they evaluate ad creative or the media environment, what they report and more. Phase II's findings will be released at the #Attention 2024 event this May. This report is a good primer. #attentionmetrics #adcreative #adplacement #advertising #advertisingresearch #attentioneconomy

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Some things shouldn’t change - the way you use your data should... Data activation is the future of automotive. Fullpath ’s CDP can help  you get there. Learn more about Fullpath’s CDP here>> https://bit.ly/4flg1LS #movingon #futuredealer #itstimetomoveon

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Reaching the right target during the election is critical. Partnering with OnSpot Data allows you to find real world people at political events, fundraisers, and easily launch campaigns to those targets. Use our data and DSP to drive fundraising, site visits, or look at attribution. #political #data #DMP #DSP #CRM #fundraising #election2024 #media #campaigns

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How do you measure the success of your newsletters? You should rethink your answer if 'open rate' is included. Why you might ask? Well since the advent of Apple's MPP, open rate has become even less reliable than before. Check out this great article from Litmus which details how to look beyond open rate when judging the true success of a newsletter. https://lnkd.in/eJFtgWR3.

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🚗 PCG Digital’s Latest White Paper is here! Discover the power of Lifecycle Marketing for Automotive with our newest resource. In this white paper, you'll follow Maggie, a prospective car buyer, as she navigates her car-buying journey. Explore every digital touchpoint she interacts with and discover actionable insights to enhance your dealership’s marketing strategies. By the end of this white paper, you'll have a clear roadmap for developing effective digital strategies through a Lifecycle Marketing approach, positioning yourself to connect with car buyers at each point of their buying journey. Finally, an Automotive resource that emphasizes the importance of data personification ✔️ Download your copy here - https://lnkd.in/eeFS-2pp Denise Galiatsatos Brian Pasch Glenn Pasch Brian Larkin, MBA Michele Kowalski

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Discover the key to turning your business into a high-performance marketing team.

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Giving Season Tip #2 📊 Focus Your Efforts Where They Count Stretch your budget further by pinpointing key audiences. Analyze past donor data and use digital tools like audience modeling to connect with supporters who align with your mission. Strategic targeting maximizes both reach and ROI. #AudienceTargeting #GivingSeasonTips #NonprofitImpact

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Just one of MERGE's many superpowers...discover how MERGE elevated a leading health insurance provider's marketing efficiency with micro-targeted campaigns, boosting leads during the Annual Open Enrollment Period. Learn more: https://okt.to/sP5V4L #marketingefficiency #healthinsurance #U65 #ASA

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Highlights from the recent GDS Digital Innovation Summit North America from our attendees and partners. Curious about what partnering on a GDS Summit looks like? Reach out today and I can help you get started on your journey. See the full video: https://ow.ly/2iWm30sCbMy #GDSSummits #DigitalInnovation #Innovation

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We all know demonstrating the value of marketing investments is essential. Measured's Optimization Report helps marketers understand the incremental revenue driven specifically by the actions they’ve taken. Armed with these insights, you can effectively + easily communicate the impact of your media investment decisions to key stakeholders, ensuring alignment and strategy success. https://okt.to/AcOhKu #growthmarketing #marketingoptimization

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Are all MFA sites bad for advertisers? Well, the answer to that is quite nuanced. On June 27, I’m excited to join DoubleVerify’s webinar and demystify Made for Advertising sites with DV’s Jack Smith and Gilit Saporta, and Association of National Advertisers (ANA)’s Bill Duggan. Register and save it on your calendar! #mfa #madeforadvertising #madeforarbitrage #digitaladvertising #onlineadverting #mediabuying #programmatic

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