Christopher Strong

The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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At Add3SHOP, we challenge the norm—encouraging clients to embrace incrementality and think beyond outdated last-click attribution. Why? Because paid media isn’t just about capturing existing demand—it’s about creating future orders. This year during BFCM, one of our clients achieved game-changing results by rethinking their strategy: 🔍 Instead of funneling dollars into branded search, we shifted focus to paid social, prioritizing prospecting, broad audiences and dynamic ads to engage new users. 💡 The result? A massive shift, with Meta commanding 90% of the BFCM investment. 📈 The Impact: +125% Sitewide Revenue Growth +121% New Customer Orders Paid Social jumped to 21% of revenue, up from just 8% in 2023. This isn’t just a win—it’s proof that stepping outside the comfort zone and focusing on future growth pays off. Seeing the impact on this client’s business has been such a rewarding experience for our team. We’re already gearing up for 2025 with cutting-edge measurement solutions to keep clients ahead of the curve. Ready to rethink your paid media strategy? Let’s talk. #BFCMResults #DigitalMarketing #Incrementality #PaidSocial #Add3

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The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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The ZAG FIRST team enjoyed this article on upcoming trends in industrial distribution--particularly changing customer buying behavior. If you're in the distribution industry, what changes are you forecasting for the rest of 2024? https://lnkd.in/gQUddwfd

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If you are in a complex sales model where you are either the dealer or reselling OEM products you should pay attention to what the Element Three team is saying. They know their stuff and this is a typical big miss and expense for those downstream on these models.

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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This is a big win for the integrity of consumer reviews and for companies that treat their customers right! At Best Company and Snoball we sit at the nexus of customer reviews and what they mean for a brand's reputation and ability to close new business. We also understand how critical trusted reviews are in the buying calculus for consumers. Shining a light on the companies that truly care about their customers and empowering consumers to make confident buying decisions is at the heart of why we started Best Company back in 2016. This law will help ensure that the cream truly does rise to the top as companies that treat their customers right benefit from strong and legitimate social proofing. https://lnkd.in/gSDzhiGn

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Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content. https://hubs.ly/Q02xjlg00 #buyersjourney #content #salesprocess

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Tailor your promotions to appeal to your target market’s interests and pain points. This will pique their interest and encourage them to consider your product or service as a solution. Learn more. https://ow.ly/mXW050RAPEC #marketinglogix #targetmarket #interest #marketingstrategy

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🎯 This is not meant to freak you out, and it's 100% NOT a political post. With that said, this information is very important for everyone in #marketing, #procurement, #HR, and everything in between. It will potentially affect your budgets regarding #employeerecognition, #corporategifting, #tradeshowmerch, #brandedmerchandise and so much more.   Here are a few questions and answers I’ve been having in conversations since the proposed tariffs have come back to the spotlight. If you feel you may be affected, please check out the blog (written by our very own Jake Himelstein) and feel free to DM me if you’d like to have a conversation about your situation.   ❓ Will the costs of the products I purchase increase? If steep tariffs become a reality, yes. Costs will increase on products coming from China.   ❓ Why can’t you just source them in another country? We are deep in the process of investigating the best sources for the best products on a global scale, but simply moving production to another country without proper research can result in a worse situation than paying a tariff. A few topics… The vast majority of items will be more expensive to produce outside of China. The quality of products may be lower than the quality coming out of China. There may be looser and unethical labor laws in other countries. The list goes on…   ❓ What if I only purchase small volume and don’t need custom items from China? Most items originate from China, so over time this will impact the costs of stock products that are inventoried domestically and ordered in small volume.   💡 Our Compliance Team and our International Sourcing Team are all over this topic, and the situation is fluid, and will remain fluid for some time. We have our own people visiting factories in other countries to ensure we have the best supply chain for our clients buttoned up.

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It's Sunday night, let's talk about cash conversions. (Powersports) The most simple cash conversion is to offer a payment 100% of the time. I keep seeing FB posts on your dealer pages about incentivized rates. 0.99% (conditions apply) for 36 on this unit or 1.99% on that specific unit. Plus extended coverage. If you have customers coming in that have arranged their own financing or are "cash customers". I strongly suggest you show them a incentivized rate and term with 100% compliance in combination with the cash price. You will convert some of these cash deals and gross more dollars. Take advantage of these incentives to put more gross on the books. If you have not done this before DM me I'll give you the word track.

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A hard truth for CMOs: likes and follows don’t drive revenue. I know this can be a hard pill to swallow. But CMOs aren’t using metrics to their full potential. Watch this video to find out the better way to use metrics to increase your ROI.

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Are you tired of your direct mail campaigns falling flat? Say goodbye to impersonal and generic marketing tactics. With the power of personalization and specialty print in the digital era, you can make a lasting impact on your target audience. Learn how you can enhance your direct mail game today! #directmailmarketing #personalization #digitalmarketing

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Why Advertise on Amazon Prime for my Dealership? ·     Amazon Prime Video isn’t just a streaming service—it’s a powerhouse platform that offers advertisers the opportunity to engage with audiences like never before. With a global footprint and a loyal subscriber base, Prime Video is redefining how brands can reach and resonate with today’s consumers. Here’s why Amazon Prime Video should be a major part of your media strategy: ·     Unmatched Audience Loyalty: With over 200 million Prime members worldwide, your ads have the potential to reach a diverse and engaged audience that has chosen Amazon as their go-to entertainment destination. ·     Premium Content, Premium Viewers: Prime Video is home to award-winning original series, blockbuster movies, and exclusive sports events. This premium content attracts a viewer base that’s highly invested and attentive—making it the perfect environment for your brand to shine. ·     Sophisticated Targeting: Leverage Amazon’s rich ecosystem of first-party data to connect with the right people at the right time. With targeting based on purchase behavior, viewing habits, and more, your message is always delivered with precision. ·     Ad Experiences That Resonate: Amazon Prime Video’s ad offerings go beyond traditional pre-rolls. With options like sponsored content and interactive ads, you can create experiences that captivate and inspire action—no matter where your audience is watching. ·     A Seamless Brand Experience: Whether it’s reaching a sports enthusiast watching Thursday Night Football or connecting with fans of the latest hit series, Prime Video allows you to position your brand in front of an engaged audience that values both content and the experience. As streaming continues to rise, there’s no better platform than Amazon Prime Video to capture attention and drive real impact.

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Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business ($17.00 Value) FREE for a Limited Time. Revised and expanded. https://ow.ly/4Kz650TszyR

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