Chris Bruderle

Yet another story reaffirming the sad truth: the traditional brand safety approach is broken. Consumers want an open and free internet experience, Advertisers want accurate classification at scale, ensuring they place ads in environments they deem valuable, and Publishers want to successfully monetize against their premium content. Legacy, over-restrictive brand safety tactics do nothing to serve the interests of these three key entities. If you are interested in learning more about how AI is solving industry problems and discussing #advancedcontextual solutions, feel free to reach out to illuma. https://lnkd.in/eWwNS_Mw

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Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes

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Fight! It's always good to see some healthy debate in the industry. Attention has done a great job in shining a spotlight on the role media plays (and especially premium media) in driving performance and helped move the game on from viewability. Does this article reflect the current state of attention measurement? The current industry discussions highlight that different brands and campaigns need different levels of attention with more nuance perhaps than suggested by the article. We have some skin in the game at DAIVID 🦩 as we major on measuring the attention to the content. Eyes on screen are essential, but what happens next is equally so for delivering creative effectiveness.  With our focus on the content the comment that 'more seconds of attention per view has some negative impacts, including limiting advertising reach, encouraging “outrageous rather than effective” creative' caught my *ahem* attention. I haven't seen that many outrageous creatives. Looking forward to it though as the trend seems to be more 'sea of sameness'.

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I had a fab time at the AdTech Economic Forum as we brought together some of the best minds from advertising and finance to share valuable insights and best practices. Big shout out to Michael Farmer and Sabrina Traskos for chatting it up with me on stage about the economics of creative. As we discussed, the creative renaissance really is about creative intelligence and data that is driven by more robust, AI-empowered media planning. I also want to put the spotlight on some of the other leaders at yesterday’s event! Sir Martin Sorrell, Founder & Executive Chairman of S4 Capital Group, shared that personalization at scale is one of the biggest opportunities for generative AI when it comes to creative. Brian Wieser, CFA, Principal at Madison and Wall, expressed that the minority of brands that are proactive about investing in better creative will actually find greater success during economic uncertainty. Finally, Rishad Tobaccowala put it best: “It’s not about the pipes, it’s about the poetry!” How brilliant! All this is to say, we need to get the right, personalized creative in front of the right audience at the right time to drive the right outcome. And please let’s reduce the waste!! #AdTechEconomicForum #Advertising #XRExtremeReach #AI #MediaPlanning #GenAI XR Extreme Reach

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We're running a webinar for Brands in a couple of weeks' time on Retail Media from an Advertiser's perspective (all of the information can be found below). If you're a CPG Brand Manager, Shopper Marketer, Ecommerce Owner, or you're in Digital Marketing, this could be a helpful session for you. A lot of the content out there right now is based on the theory - our intention for this session is to make it super practical & based on real-life case studies of those who we think are getting it right. We have a great panel line up, so you'll be hearing contributions from brands on how they're working in their organisations to set up for success in this 'new world' of advertising and I'm hoping they'll also be brave enough to tell you what they've gotten wrong too!

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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Great Article Evan!! Great to highlight the power of Spectrum Reach!!!!

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There is so much going on in the political advertising world this season. I had the best time diving into the political landscape with The AdTech Forum! We discussed current trends in political digital advertising, the pain points we are facing and what ad tech folks need to know about our unique niche. Watch at the link below, or give it a listen here: https://lnkd.in/efPaMMGJ

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Ever felt overwhelmed by the sheer number of AI tools claiming to revolutionize creative work? You're not alone. When we started working on Edelman’s 2024 AI Landscape Report, our mission was clear: find out which AI tools truly make a difference for creative teams in the enterprise environment. We dug deep to see: -Can these tools handle large-scale creative projects? -Are they secure and ethical for enterprise use? Looking Beyond the Hype: We prioritized data security, ethical use, and transparency because the unseen aspects of AI can have real impacts. Hands-On Testing: From generating images to editing videos, we put these tools through real-world scenarios to see if they deliver where it counts. I'm excited about what we discovered and would love to share more. If you're curious about which tools stood out and why, let's connect! Download the report here: https://edl.mn/3XP4Owk

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