IAB’s Post

CTV media budget share will rise in 2024, experts say. Connected TV will get 17% of brands' media budgets this year, up from 14% in 2022, reports Comscore. Performance remains a concern, especially when dealing with programmatic systems for purchasing ads. MediaPost Communications (free registration) (1/15) http://ow.ly/YnrS10596J0

In today's market, standing out is essential. And one powerful way to do so is by embracing a diverse marketing mix, including Performance TV.

54% of marketers rely on performance TV to generate pipeline. These marketers anticipate a 23.6% increase in CTV ad spend in 2024, underscoring their trust in performance TV’s efficacy. See what over 600 advertisers say about the future of CTV in the State of Performance TV report. Download the report now! https://hubs.la/Q02qFP6c0 #tvScientific #CTV #CTVAdvertising #PerformanceTV #PerformanceMarketing #OTT #AdSpend #BrandAwareness

Connected TV ad spending is the fastest-growing medium in the US this year, growing 21.2% to reach $25.09 billion (Source: eMarketer) Read our latest blog post to get caught up on the top #PoliticalCTV stats & facts: https://bit.ly/48CZQGl #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv

US retail media ad spend on Connected TV will skyrocket in 2024, with a staggering 335.5% year-over-year increase, to reach $3.64 billion, according to eMarketer. 📈📺 Curious about how to make the most of this trend? Annie Vines shares a few key considerations for retailers to keep in mind when planning their next CTV campaign. Hear more on this topic in the full interview with Beet.TV below. https://hubs.li/Q02Jnf7s0

Get up to speed with key trends for 2024 🚀 Are sales and purchases of convergent TV sets best adapted to an ever-changing ecosystem? Get insight from us on developments in CTV and linear ad spend to make informed decisions. 🔑 Let us advise you on how to navigate these trends and get the most out of them. Everything you need to know about your next steps ▶️ https://bit.ly/41Iva3q #CTV #Trends

📺 Ad price inflation moderates as TV remains deflationary. According to ECI Media Management, TV ad costs see improvement from -5.1% to -3.1% in 2024. Overall US media costs decline from 1.5% to 1.4%, driven by digital and out-of-home media. #Advertising #TVAds

Let's talk about major pain points for reputable Connected TV Publisher. The one I encounter most often is around the fragmentation that exists in the CTV landscape. A CTV Publisher can either monetize ~50% of their own inventory or none at all, dependent on the platform. These publishers have direct deals but don't have enough of their own inventory to sell. What are they supposed to do? Good news is at CTVBuyer, we have been developing solutions for our publishers. Not just "audience extension," but more. Is this an issue you face? If so, let's connect.

For advertisers, connected TV has become an essential performance marketing channel. However, have you ever questioned which CTV verticals are the highest performing? We did, and the outcomes are now being shared. In this webcast Ad Age and Elisa Hawkins, President of Mid-Market at MNTN, award the best-performing verticals on CTV. Register today! #ad https://ow.ly/XQ9Y50R2mYe

Local Ad spend 2019 to now. Digital continues to rise! OTT/Video is gaining ground. What is in your 3rd and 4th qtr media plans? #OTT #onlinevideo