Maricelle Rodriguez’s Post

Extra, extra... read all about it. I'm the meantime, here's and extract: OFFERING MORE, DIFFERENTLY Kimon Sitas, PHD South Africa's Group Executive Director, speaks of two main challenges that he says are prevalent throughout the industry. “First, there is a growing gap between the complexity and volume of asks from clients vs the fees that are charged,” he says. “Budgets and media fees are decreasing, and demands are increasing. This means that it is even more important for us to evolve and diversify our offerings, outside of the traditional media agency model.” Secondly, he says, there’s an ongoing talent shortage in the industry, concurrent with the youth unemployment crisis. As part of efforts to address these issues, the agency will be launching a media academy called PHD Khulani this year.

The worst thing about media is the word. “Media.” So says Cobus Heyl, co-founder of Media Makers Meet - Mx3 Meet (Mx3). Much of the current narrative surrounding the industry focuses on its challenges, such as declining trust, job cuts and the struggle of traditional media brands to increase ailing revenues, he says. "Maligned and mistrusted, yet bigger and broader than one all-encompassing term, there’s room for growth in all sectors of the industry." #media #mediabrands #creatoreconomy #digitalmedia #newsmedia #themediayearbook2024

Media monitoring has helped countless brands keep track of meaningful conversations across multiple channels. But what is it capable of in 2024? Find out in our blog post: https://lnkd.in/djjGPq2d #media #mediamonitoring #media2024 #mediatool #trendingnow

"The shift away from traditional media toward digital and programmatic channels is understandable, given the allure of data-driven decision-making and cost efficiency. However, as the saying goes, "you get what you pay for." By prioritizing cheap reach and unproven media channels, marketers risk undermining the long-term health of their brands and the broader media ecosystem."

Congratulations to the winners of Best Local Website! Sponsored by Newspack, this award recognizes the best all-around local media websites. Large media companies (more than 15 media brands such as TV stations or newspapers) 1st Place - Richmond Times-Dispatch - richmond.com Judge's comments: This is an organization that is truly leveraging ominchannel customer engagement and creating relevance and impact in through platforms that are reaching audiences everywhere they are. It's incredibly impressive to see how The Times-Dispatch dived in head first to create a studio with the tech and talent capabilities to compete with broadcast outlets anywhere. This is a modela and an organization to follow. 2nd Place - Cox Media Group - WSB-TV www.wsbtv.com Small-medium companies (15 or fewer media brands such as TV stations or newspapers) 1st Place - PublicSource - https://lnkd.in/gEPP9S2k Judge's comments: A refreshing entry focused not only on the growth metrics (time on site, number of pageviews and revenue), but on partnership and collaboration in storytelling and community impact, which is what local journalism is all about. I particularly loved reading that Public Source holds a core value of "collaboration for the common good,"and that they demonstrated significant partnerships in the last year. This is the model that wins at the end of the day. 2nd Place- Georges Media Group (NOLA.com) https://www.nola.com/ 3rd Place - The Dallas Weekly dallasweekly.com

What is curation in programmatic media? The latest industry buzz word is opaque and there are a lot of definitions floating around. Let Haus of Programmatic experts shed light on this important topic.

Today's all-new Cog Blog on how a simple example based on newspaper audiences illustrates many of the issues faced within today's media planning and buying business. Or should that be media buying and planning business?

Like many media organizations, CNN faces the dual challenge of growing audiences and revenue. Their #digitalstrategy must be ambitious enough to maintain journalistic firepower while succeeding as a business. How can other media companies learn from SubSuite’s disruption with the revolutionary “Better than Bundling” tool for subscription brands? Let’s discuss! #SubSuite #DigitalTransformation #MediaIndustry #SubscriptionModels #Collaboration #Innovation https://lnkd.in/efXEeZAC

ICYMI: The definition of a national campaign is evolving—and we're leading the charge. Ampersand’s proprietary viewership insights are helping advertisers optimize reach, maximize impressions, and make the most of their budgets. Our latest white paper dives into key findings, challenges, and solutions for smarter campaign strategies. Don’t miss out—read it now at the link below! https://lnkd.in/gjFRUkYS #MovingTVForward #AddressableTV #ReachAndFrequency #Optimize

The future of news for brands is simple: Don’t fear advertising on news. Relish it. Stagwell's 50,000-respondent News Advertising Study reveals that it is safe to advertise adjacent to quality news content, because Americans don’t judge brands based on what news stories their ads appear next to. Learn more about the study, the value of news audiences and how brands can start feeding a virtuous cycle of investing in news on our landing page: https://bit.ly/4bH5uI3 I look forward to catching up with our partners at Stagwell's Future of News Summit this afternoon to discuss the results further. Axel Springer, Axios, Business Insider, The New York Times, POLITICO, The Wall Street Journal, The Washington Post, The Trade Desk, Ad Fontes Media #NewsIsTheFuture #TransformingMarketing