Betsy Sanguily

Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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ASR (automatic speech recognition) precedes the public boom of #genai It came way before #chatgpt or #gemini. So where does it stand now? Is it ubiquitous? How does ot work in the age of generative AI? What else do I need to know? I have the honor of hosting a webinar alongside my friend and colleague David Landsberg, discussing the state of ASR and results of the ASR survey that was recently published. It would be great to have you join and contribute to the dialogue.

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A great article on the critical role of data in achieving an effective #omnichannel strategy. You can check it out here: https://lnkd.in/gv4ht7ur

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Big news! The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 is out, and it’s packed with some fascinating insights for marketers. Forrester calls out some big challenges marketers face today:  👉 Legacy systems slowing them down.  👉 The need for innovation and flexibility to keep up with customer expectations. And here’s where MoEngage shines! Forrester says, “MoEngage suits marketers looking for a collaborative working relationship with an agile partner to help them implement their CCMH environment.” Simply put, we’re committed to growing alongside our customers every step of the way. With 5/5 ratings in Innovation, Roadmap, and Business Experience Optimization, we’re helping over 1,350 brands create connected, personalized customer journeys. If you’re planning your 2025 cross-channel marketing strategy, this report is a must-read. Grab your copy and see how we’re shaping the future of customer engagement! https://hubs.ly/Q02Ykdmx0

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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read Merkle's guide to achieve #ABM success & drive real business results: https://bit.ly/465z5cN

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

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Marketers at all levels spend 50% of their time collaborating with people outside their function, driving 15x higher burnout and 9x higher intent to leave amongst marketing teams. This upcoming webinar will help CMOs improve collaboration tactically, drive executive alignment and achieve goals. Register now. #GartnerMKTG #CMO #Marketing #Webinar

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Data from Adobe highlights a surge in interest for in-store shopping this holiday season, sparking opportunities for retailers to expand #retailmedia and #digitalinstore initiatives. Survey findings reveal that 61% of shoppers prioritize the in-store experience, showing a 21% increase from last year, with 35% opting for in-store shopping to avoid online order delays. My advice? **The line between online and offline purchases continues to blur, emphasizing the importance of a seamless shopper experience across price, product, and payments. **Remember to measure and validate your brand's relevance to the overall shopping experience and focus on creative strategies to engage customers effectively. For more data and my commentary, check out the full article by Laurie Sullivan at MediaPost. It's a timely resource for those knee-deep in #holiday2024 planning mode. Find the article here: https://okt.to/X2YpsT

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You've planned your budget by channel and started spending for 2H, now you're being asked to report on that ROI. Can you do it cleanly and is everyone aligned? Do you have an understanding of your current attribution model and have you invested resources if you don't? Often attribution is the last mile any Marketing team wants to tackle, but it's critical in building the data models that support the ROI reporting you need. Thankfully, we've got a POV and we think it might help YOU: https://lnkd.in/e-8XTizc

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Forrester’s Rick Bradberry and Amy Hawthorne share their thoughts on the need for Revenue Process Transformation and introduce the Forrester Opportunity Lifecycle at #B2BSummit.

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Drumroll...for today's episode of CMSWire's CMO Circle - *How to Become a CMO*: https://lnkd.in/eUAX6dTa Today’s interview explores the journey to CMO, and the steps you can start taking now to get there. Watch and learn: - How to set clear career goals and work backward to build your skills - The skills beyond marketing you need to develop - The importance of building a strong, reciprocal network

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It was great to talk to MarTech Series on debunking the most common B2B marketing myths, how CMOs can partner effectively with sales, why leaders need to be thoughtful with AI, and some of the marketing strategies we use at HashiCorp. Read the full interview here: https://lnkd.in/gEmyJk3u 

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"One to watch", "strong performer", "a breath of fresh air", "best kept secret in martech".... Just some of the phrases Cordial has been recognized as by analyst, customers, and strategic partners. We are disrupting and innovating faster that legacy marketing clouds like Salesforce Adobe and Responsys and the industry is taking notice. Cordial is challenging the status quo and creating a fundamental shift in how enterprises understand and engage with customers. The future of marketing is here!

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Check out how Tyson Wigfall the Head of Marketing & his team as Breakthrough are using RevSure AI!

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Two weeks after wrapping up my first Pavilion GTM conference, a few powerful takeaways are still top of mind and influencing my planning for next year: Ever Evolving GTM: The need for a new GTM approach in B2B couldn’t be clearer. Shorter tenures are causing a loss of institutional knowledge, complexity is demanding tighter cross-functional alignment, and GTM efficiency has dropped by 58% since 2019. With rising capital costs, execution and efficiency are more critical than ever. As hard as it is aligning teams and sweating the details on performance and being in the same boat is ultimately what will lead to success or failure. As always enjoyed the sessions from Winning by Design and 🐶 Jacco van der Kooij, GTM Partners and Sydney Sloan was my favourite presentation on technical marketing campaigns and first team mindset. Is AI the Next Big Thing or Everything? Analyst Benedict Evans delivered a compelling talk on AI, illustrating that while interest is sky-high, actual applications are still limited. A consistent theme was the importance of exploring AI’s potential, given its fast-evolving role, especially as scalable use cases emerge and I am really excited to see more from Amanda Kahlow and 1mind. Sharing Success, Showing Humility, and Directness: A big takeaway was the authenticity shown by leaders like Benjamin Samuels and Kim Scott, and Square’s Tom Hanrahan, who openly shared their journeys and challenges. Their openness underscored that humility, candor, and success can, and should, coexist in leadership. And I got a selfie with my hero too thank you Kim! An inspiring experience and community I’m grateful to have been a part of Thanks Sam Jacobs and Kathleen Booth and team. #GTM #marketing #b2b

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