Aybike Kose

Attention marketers and agency pros: Align your data, teams, and results! 🗓 Save the Date: November 7th, 11 am ET Join Rebekah Garner and Alejandro Correa for an exclusive webinar hosted by AdExchanger: "Agencies and Marketers: Align your Data and Align your Results." We'll dive into the crucial role of data standards in driving collaboration and campaign success. 👉 Register here: https://lnkd.in/eB-BQByB And if you want to dig deeper, check out “An Agency Guide to Data Standards” – the perfect companion resource on your journey: https://lnkd.in/e-yGWycx #Webinar #DataStandards #AgencyMarketing #DigitalMarketing

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Using Intentwise to manage Walmart ads allowed Brent Zahradnik and the AMZ Pathfinder team to make correlations and track the exact reasons for swings in performance. No more downloading reports or toggling between accounts in the Walmart console. Every time Brent logged into Intentwise, he could now immediately decode what was working and wasn't on Walmart, and adjust spend accordingly. Read the case study to learn what our Ad Optimizer for Walmart can do for you, too: https://lnkd.in/eJ2aAiiN

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Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

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Google Ads scripts free up your time for strategic decision-making and critical optimizations. Check out 4 must-have scripts from our VP of Advertising, Matthew Umbro, to ensure your ads perform at their best while you focus on broader business goals. https://lnkd.in/eyyGtNP4 #googleads #paidsearch #digitaladvertising

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Attribution tells you who gets credit. Influence shows you what made an impact. In B2B, the buying journey is never linear. A conversion might happen after direct outreach. But it could be an ad that sparked the initial interest, even if it didn’t result in a form fill or trackable action. Measuring influence fills the gaps attribution can't, helping you understand how your programs truly drive pipeline and revenue. Learn more about how to measure influence and see the bigger picture: https://bit.ly/3Vlwt6f

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Attribution provides essential real-time insights, but it’s just one piece of the puzzle. Marketers who rely solely on attribution risk missing the bigger picture. To truly understand marketing effectiveness, you need Validation Methodologies like: ‼️MMM (Marketing Mix Modeling): Offers a macro view of cross-channel performance. ‼️Incrementality Testing: Establishes causality and validates attribution results. ‼️Surveys: Captures qualitative insights for hard-to-track channels like podcasts or offline media. (shout out to Fairing and KnoCommerce who are leading the way here!) Combining these tools with attribution transforms marketing data into actionable, reliable strategies. Are you balancing real-time insights with validation methodologies? #MarketingAttribution #Validation #MMM #IncrementalityTesting

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Attention Marketers - Want to supercharge your website optimization game? Check out the ultimate tech stack: Web Analytics for deep insights, low-code A/B testing with Sidecar for fast iterations, and Session Replay for visualizing user experiences 👩‍💻 Optimize smarter, not harder: https://lnkd.in/dqUfn23i Author: Elizabeth George #webanalytics #websiteoptimization #datadriven #statsig #marketing

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📈 B2B CMOs: See what your board expects from you as you embark on a new position: View the infographic: https://lnkd.in/e8HMa_wK In a world where the average CMO tenure is just 24 months, understanding the success metrics and timeframes is critical. Our new infographic reveals: - How top CMOs are solving the attribution puzzle - Key metrics that win board approval - The role of RevOps in successfully hitting those KPIs Spend 30 seconds with our visual guide and see how you can double your chances of success. Ready to extend your impact beyond the 24-month mark? #MarketingAttribution #B2BCMO #RevenueMarketing #MarTech

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🌐 Maximizing Your Digital Reach with Programmatic SEO 🌐 Hey ClienTech community! 🚀 Ready to revolutionize your SEO strategy? Embrace the future with Programmatic SEO. It’s not just a buzzword; it’s a game-changer in how we approach content at scale. Here’s why it's a big deal: - 🎯 ***Tailored Content at Scale:*** Ever wanted to create heaps of SEO-friendly pages, each fine-tuned for specific queries? Programmatic SEO makes it possible. Instead of crafting single pages at a time, you can automate and personalize tons of content that cater to the long-tail search demand. - 🧠 ***Smarter, Not Harder:*** Imagine having a virtual SEO whiz that works around the clock. That's Programmatic SEO for you! It crunches data, identifies patterns, and systematically generates content that clicks. It's the workhorse that lets you focus on high-level strategy while it takes care of the heavy lifting. - 📈 ***Ranking Boost:*** Tap into a wider range of keywords and rank for them! Programmatic SEO expands your keyword footprint exponentially, which could lead to a significant uptick in visibility and traffic. - 🚦 ***Traffic Quality Control:*** It’s not just about more traffic, but the right kind. With Programmatic SEO, you hone in on relevant users who are looking for exactly what you offer. That spells more engagement and, ultimately, better conversion rates. - ↔️ ***Cross-Channel Synergy:*** Get your SEO in sync with other marketing channels. Programmatic SEO can play nice with your PPC, social media, and even offline campaigns, ensuring a consistent message that reinforces your brand across the board. - ⏱️ ***Time Efficiency:*** Time is money, and Programmatic SEO saves you buckets of it. Free your team from the monotonous task of creating similar pages. Reinvest that time into creative aspects or strategic initiatives that propel your business forward. - 🔒 ***Future-Proof Your SEO:*** Evolution is the name of the game in digital marketing. As search engines get smarter, staying ahead means adopting smarter strategies. ProgramPresenter Google wants you to be relevant, helpful, and efficient. Programmatic SEO is the tool that can help you meet those needs at scale. 💡 Dive into the world of Programmatic SEO, and you'll find it's not just about keeping up but setting the pace. For those who've already taken the plunge, what impacts have you seen on your digital presence? ⚙️ If the gears in your mind are turning and you're wondering how to implement this into your strategy, let’s chat! Drop us a message – and let's make your content work smarter for you! #ProgrammaticSEO #SEOStrategy #DigitalMarketing #ContentMarketing #Innovation #SEO #ClienTechMagic --- 👋 Remember to hit LIKE, COMMENT with your insights, or SHARE this post if you think others could benefit from a dose of Programmatic SEO wisdom! 🙌 Your engagement helps more digital marketing professionals join the conversation! Happy optimizing! 🚀

Brand vs. Demand... the ongoing debate in B2B marketing. We're here to settle the score with some numbers from TrustRadius's 2024 B2B Buying Disconnect Report: 🔹 On average, B2B vendors spend ~53% of their marketing budget on lead generation, and only ~38% of budget on brand awareness. Yet when looking at the length of B2B buying cycles... 🔹 87% of sales cycles last for 6 months 🔹 For enterprise sales cycles specifically, that duration grows to 12 months On top of that, when creating a short list, 78% of buyers reported selecting products they'd heard of before starting their research. Everyone is looking for a quick win — but in the lengthy and crowded landscape of B2B, investing in brand awareness first improves your ability to generate leads from your ideal prospects once they are ready to purchase. #Foodforthought

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Marketers can’t optimize on last-touch attribution alone...Last-touch attribution (LTA) models often favor lower funnel demand capture channels with a seemingly attractive CPA. But LTA underweights upper funnel channels, eventually drying up demand. Access the blog to learn about four situations when marketing effectiveness tools (such as MMM and MTA) can be beneficial for organizations: https://lnkd.in/gRvMWeQD

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What if you could double your conversions without increasing traffic? It's possible with conversion rate optimization (CRO). 🚀 In this episode of Closing Time, Alex Nazarevich breaks down data from Unbounce’s 2024 Conversion Benchmark Report to show how CRO can make your marketing funnel more efficient. From focusing on high-converting channels to writing at a 5th-7th grade reading level, Alex shares the top insights you need to optimize your campaigns. ------ Ready to dive into the data? Watch or listen to the full episode and download the report at the 🔗 below. #conversionrateoptimization #marketing #closingtime

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With Amazon Ads ramping up placements, organic visibility is taking a hit 🥊 To succeed in this shifting landscape, broadening your advertising strategies beyond just bottom-funnel tactics is essential. 👇 🎯 Sponsored Products ads are a popular starting point, capturing high-intent shoppers and driving sales. But when should you venture into middle- and upper-funnel ad types? 🔍 Evaluating your advertising performance holds the key. Look for indicators signalling the right time to expand your efforts and reach more potential customers. Ready to take your Amazon advertising to the next level? Explore how to strategically expand your ad presence and connect with shoppers throughout their buying journey 🔗 https://bit.ly/3Wxx72e #AmazonAds #SponsoredProducts #OrganicSearch #Amazon Amazon Ads Partners

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📺 Ready to take your advertising game to the next level? Discover why Connected TV (CTV) is rapidly outpacing linear TV and streaming giants! 📈 Our ultimate CTV guide reveals the secrets to advanced targeting and in-flight optimization, helping you master the art of CTV advertising. Unlock the strategies to win in today's complex omni-channel landscape. Don't miss out!📖 READ IT NOW! #ctv #connectedtv #advertising #marketingtips #digitalmarketing #omnichannel #2024trends #casestudy

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🔍$123 million wasted on ads in Q2 alone? For executives, maximizing Return on Ad Spend (ROAS) and measuring effectiveness are top concerns. This is why choosing the right measurement partner is more crucial than ever. Foursquare Attribution gives you real-time insights, helping you optimize campaigns on the fly and cut down on wasted dollars. Don’t let your ad budget go up in smoke—maximize your ROAS with the Foursuare’s precise, actionable data. 💡 Read more in the blog 👉 https://lnkd.in/gR_FX2vJ #ROI #Attribution #adspend

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How To Address Middle And Bottom Of Funnel Pain Points via @sejournal, @alexanderkesler Discover key tactics to address middle and bottom of funnel lead pain points to improve pipeline velocity and boost conversions. The post How To Address Middle And Bottom Of Funnel Pain Points appeared first on Search Engine Journal. https://lnkd.in/dUY6vHME #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

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Run your Google ad campaigns more effectively with expert guidance from Andreas Ramos. In this three-module session, you’ll learn how to leverage Google’s latest tools, including RSA and pMax ads, to outshine your competitors and get better results with lower bids. Discover advanced strategies for keyword research, ad creation, and A/B testing, and understand Google’s bidding process—using insider tips from Andreas’ 25+ years of digital marketing experience. Sign up now 👇👇 https://lnkd.in/ehDN3crw

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