Rockerbox’s Post

At last week's ANA Masters of Marketing, audiences got a sneak peek at some of the key themes from the upcoming report, “The Multiplier Effect,” from WARC, System1, Analytic Partners, BERA.ai, and Prophet! In this report, we’ll tackle a critical challenge for marketers: the separation of brand and performance advertising. Here’s what you can expect: - The Multiplier Effect: Discover how brand and performance advertising work better together than in isolation. - Dual Impact: Learn how all advertising influences both short-term and long-term results. - Sales Drivers: Uncover the pivotal role of brand advertising in driving sales. Our in-depth, data-driven study will include case studies and actionable insights for CMOs, covering creative best practices, media strategies, and organizational structures. This is a must-read for anyone looking to maximize their marketing impact! Don’t miss out—register your interest today to be among the first to receive the report: https://hubs.la/Q02VZclM0 #Marketing #Branding #Advertising #TheMultiplierEffect

Wondering how to move the needle on your Q3 goals? Don’t overlook the power of marketing. Investing time in marketing can significantly transform your business strategy and drive revenue growth. Discover how integrating marketing with sales, leveraging data, and embracing innovation can captivate your audience and boost success. https://hubs.li/Q02Gqw-F0 #Marketing #RevenueGrowth #BusinessStrategy #Innovation

💥Marketing measurement frameworks don't need to be complicated 💥 We recommend breaking it down in to 5 key questions. The first 3, are all about consumer impact and evidencing the change in how consumers think, engage and act differently. It is then about understanding whether it is something you have done, or market and competitor activity which has impacted the consumer. But the real power of this approach, is in the story that you can start to tell. It puts the impact on the consumer at the front of any performance conversation before you dive into the efficiencies of how specific marketing activity has performed. We dive into this in more detail in The Ignition Room 😉 #marketingeffectivness #marketingmeasurement #measurementframework

Marketing may seem 'easy' but it's the trickiest profession out there. Why? Because bad marketing can sink even the best products. 👀 Everyone has an opinion on marketing, but nailing the details is a whole different ball game. Marketing is where art, science, and emotion collide. Marketers are experts in Conversion Rates, Value Propositions, Positioning, Personas, Behavioral Analytics, and more! Just like you wouldn't tell an engineer how to build a car, let marketers work their magic. P.S. ♻️ Spread the word! Show some love to your marketing teams - it's tougher than it looks ✌️ #marketing #digitalmarketing #contentmarketing #marketer

"How to Quantify Themes & Sentiment in Brand and Ad Research" with Maurice Gonzenbach from Caplena delves into the topic of analyzing customer feedback in advertising and brand research using open-ended questions and theme detection. He highlights the importance of understanding data and gaining insights beyond traditional counting methods and the challenges and limitations of sentiment analysis. Watch the webinar now. #brandinsights #advertising #textanalytics #marketresearch #marketing #sentimentanalysis

2025 is nearly here! InMarket recently surveyed nearly 1,000 marketers on their top industry predictions and investment priorities for the new year. Responses spanned from AI, social media (especially TikTok!), measurement, CTV, and more! Download the report to get a glimpse of what marketers had to say. https://bit.ly/3DkKHOD #marketing #advertising #predictions #attribution #measurement #social

To us at Go Ignite, a culture of effectiveness, means a culture of helpfulness. And this is exactly what we bring to The Ignition Room 😊; our marketing community designed to give you the tools, the frameworks, the shared experiences to help you on your effectiveness journey. If you haven't checked it out, you should. It is full of nuggets of wisdom like our measurement framework advice.

This is how raw data feels: overwhelming and disconnected. With AnniQ, delve into the intelligence of your data to refine your marketing. Our platform not only organizes your information but also reveals connections and patterns that transform your campaigns. Learn to identify and leverage trends that capture your audience's attention, optimizing each interaction to maximize return on investment. 🔋 Strengthen your marketing with data-driven insights. Discover all that AnniQ can do for you. #Sales #Revenue #Marketing #customerexperience #customerjourney #customercare

The modern measurement "triad" for large brand marketers is comprised of the following: Incrementality experiments - Establish direct casual impact of campaign activity. The north star and ground truth of a marketer's measurement approach. Marketing mix modeling (MMM) - Portfolio level statistical models to identify the sales contribution of online and offline channels over long periods. Experiment results can be used to strengthen MMM while MMM results can provide hypotheses for further incrementality testing. Data-driven attribution (DDA) - Provides narrow directional performance indicators and used for channel-level in-flight optimisation. Can be fortified with 1PD. Experiment results can be used to inform channel tactics while DDA indicators can provide hypotheses for experiments. An incrementality-led measurement framework deploys the three in concert.

🌍 Marketing Mix Modeling: Turning Data Into Actionable Insights : In today’s competitive market, businesses face real challenges—declining sales, ineffective campaigns, and tight budgets. Marketing Mix Modeling (MMM) can help. Imagine a retail brand seeing a sales slump or a car manufacturer not hitting targets with a new launch. MMM analyzes which marketing channels are working—whether it’s TV ads, digital, or promotions—so companies can reallocate budgets and maximize ROI. With MMM, businesses can quickly adapt, cut waste, and focus on what drives growth. #MarketingAnalytics #MMM #BusinessGrowth #ROI #DataDrivenMarketing