Influ2’s Post

Attribution models are never going to tell you the whole story when assessing marketing performance because buying journeys aren't linear. Influence models fill in those gaps and tell a much more powerful story. Check out our new article to see why you're likely missing the full picture when measuring your current marketing efforts.

Creating awareness and generating substantial interest in your B2B product or service can be a challenge. However, there's a game-changing strategy that can invigorate your efforts and shift your focus to the sophisticated art of demand generation. More than just a marketing tactic, it's a strategic shift in perspective. B2B demand generation aims to boost interest and awareness in your offering, helping you stand out and enchant a larger audience. Read our insight to learn more. https://hubs.la/Q02wmKF00 #marketing #b2bmarketing

Ever heard of the 95-5 rule? It’s founded on the well-known statistic that roughly 95% of your audience are out of market at any given time. It doesn’t matter how impactful your marketing efforts, how persistent your outreach, or how persuasive your salespeople. Those potential customers are either not interested, or simply not ready, to take the plunge. But that doesn’t mean they aren’t future customers in the making. So, what does that mean for B2B marketers? It means we need to be prepared to play the long game. Nurturing future buyers and putting your brand front-of-mind, while still securing quick wins and targeting the right people, at the right time. Sounds too good to be true? See how it all comes to life with the Not-so-B2B Growth Engine: https://hubs.ly/Q02MHmTM0 #notsoB2B #B2B #marketing #b2bmarketing #leadgeneration #brand

This exact topic is getting quite a lot of traction right now. Stefanie Hinten-Reed thanks for your post today as a really interesting article and timely https://lnkd.in/e25z7HKw. If brand has 'never been more important in b2b marketing' what does putting your brand 'front-of-mind' mean right now. Two highlights I pulled out from the article: 1. Having a 'differentiated brand'...nothing new here but interesting that there's still a big disconnect between how marketers and their potential buyers view their brands. Remember c.95% are out-of-market and future opportunities rely on your brand presence and good sentiment. So a reality check on how well its working can't hurt right? Is it truly working for you? 2. Thought-leadership is rapidly being seen as a core element to differentiating your brand...I agree with Marketing Week - there are some brands that do this so well but not enough who are embracing it, and dedicating the time it deserves. So if you haven't got a comprehensive strategy or resource in place to act on this, it's time to start getting a plan together. --> Check out the links below as you can get some great guidance on this as well as how to generate quick wins, in parallel...

In the fast-paced world of B2B marketing, it’s easy to get caught up in the latest trends. But real, lasting success doesn’t come from chasing the next big thing—it comes from a deep understanding of your audience. 📊 Knowing your customers’ pain points, goals, and motivations is what sets great marketers apart. When we focus on who we’re reaching rather than how everyone else is reaching, our messaging resonates, our engagement grows, and our results improve. It’s not about following the noise; it’s about tuning into your audience’s needs and speaking directly to them. Let’s build strategies that are centered around people, not passing trends. #B2BMarketing #Marketing #Trend #2025

At the bottom of the funnel: it's simply the top, but more focused! When it comes to B2B marketing, we often talk about two main activities: brand building and demand gen. Brand building is a vast, emotional journey, while demand gen is targeted and rational. However, the #RadicallyTransparent truth is this: even at the bottom of the funnel, where B2B decisions are typically made, emotions still matter. Decision makers are not purely rational beings as they approach a purchase. It's about adapting our #B2Bmarketing strategy to acknowledge that emotional factors are present throughout the funnel. The key is to recognize the shift in context and adjust our approach accordingly. Discover more insights in the article by Marketing Week: https://okt.to/5WEr3p #B2Bmarketing #RadicallyTransparent

For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle? For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

Check out our latest article about B2B Marketing and Consumer Marketing! In this article, we discussed how B2B Marketing and Consumer Marketing differ in how they deliver their message to their target audience, as well as how you can use the best practices for these two marketing approaches in this article. https://lnkd.in/etYhEHwr #abm #accountbasedmarketing #b2b #marketingagency #b2bmarketing #consumermarketing

Mastering the Art of Balance: Emotional and Rational Appeals in #B2BMarketing! It's a misconception that B2B buying decisions are purely rational; decision-makers are influenced by both logic and emotion. - Humanizing Your Brand: Emotions play a crucial role in B2B marketing. Stories that reflect your brand’s values can deeply resonate, creating trust and loyalty beyond transactional interactions. - The Power of Empathy: Recognizing the challenges B2B buyers face enhances emotional connections. Reflecting their struggles in your messaging makes them feel acknowledged and understood. - Data-Driven Decision Making: Robust data and clear ROI are vital for rational appeal, supporting the logical side of decision-making and reassuring buyers of their investments' soundness. - ROI-Focused Messaging: Emphasizing benefits like cost savings and efficiency gains appeals to rational thinking, showing the practical impacts of your solution. Balancing Emotional and Rational Appeals: 1- Subtly integrate emotional elements with rational narratives. 2- Align your messaging with the customer’s journey, mixing emotional and rational content effectively. Addressing both emotional and rational aspects enhances engagement and conversion rates. Let’s refine our strategies to cover the full spectrum of decision-making in B2B marketing. #EmotionalMarketing #RationalMarketing #MarketingStrategy #Marketing