Yeager’s Post

Beyond the Shortlist: Unveiling Marketing's Role in B2B Decision Making Did you know that 90% of B2B buyers choose a vendor from their initial shortlist? This highlights the importance of salience in marketing efforts. However, what happens next? Is the decision already made, or does marketing still play a crucial role 'beyond the shortlist'? Collaborative efforts between sales and marketing can lead to remarkable outcomes in the later stages of the buyer journey, including halving pipeline time, doubling win rates, and increasing deal size. As the complex B2B buying process unfolds over months and involves multiple stakeholders, the risk profile evolves. Marketers must recognize this dynamic and continue to engage with buyers, addressing their concerns and mitigating risks throughout the journey. In summary, while the day-one shortlist may set the stage, effective marketing strategies 'beyond the shortlist' are essential for navigating the intricate landscape of B2B decision-making and securing successful outcomes. #B2BMarketing #DecisionMaking #MarketingImpact

Deep down, we all want to feel seen. 👀 This primal need has been a cornerstone of B2C marketing for decades, and it's now transforming the B2B landscape. Today’s B2B buyers expect a level of personalisation and engagement traditionally associated with consumers. They want to do their own research through their preferred channels and access information that’s highly relevant and specific to their company’s needs. Account-based marketing is the key to meeting these expectations. ABM offers a multi-channel, interconnected, and ‘always-on' strategy that ensures your buyers feel seen and valued. It streamlines the buyer journey by delivering personalised content and tailored experiences to the people who matter. By doing much of the heavy lifting, ABM allows your sales teams to focus on what they do best: delivering high-value interactions at the perfect moment. #ABM #AccountBasedMarketing #B2BMarketers #LeadNurture

🚀 Ready to supercharge your B2B marketing? Harness the power of demographic insights to boost your success! Check out our latest tips on leveraging basic client data for direct marketing magic. 🌟📊 #B2BMarketing #MarketingSuccess #DemographicInsights #DirectMarketing #BusinessGrowth #ClientData #Salesfully #MarketingTips 👉 https://lnkd.in/ee_CH3pn

Picture the B2B buyers from a few years ago. Conference, brochures, and industry magazines feed their decision making process. Today's digital world is a different game though. The B2B buyer journey has changed! 75% of B2B decision-makers use social media for research. Modern B2B brands need to engage buyers just like B2C companies do - with high-quality content, social media presence, and a user-friendly buying experience. The rewards are real! Strong B2B brands outperform weaker ones by 20%+. Our blog post dives deep into why B2C marketing strategies are critical for B2B success in the digital age and how your business can get started with those today. Read on: https://lnkd.in/dFjpY53r #B2BMarketing #DigitalMarketing #ContentMarketing #SocialSelling #B2BLeadGeneration

In B2B marketing, it's not about picking the right channel or tactic. It's about how all of them work together. Because the B2B buyer journey is anything but a straight line. It’s long. Winding. Multi-touch. Multi-channel. So, if you’re trying to save a few bucks by trying one thing at a time... You’re missing the big picture. That’s why one of the first things we tackle with go-to-market strategy is a holistic view of the channels that matter most for your market. And how you’ll use each of them to engage buyers and move them forward. #b2bmarketing #omnichannelmarketing #gotomarketstrategy

Do you know what sets the top B2B marketing agencies apart in 2024? It's not about following trends. It's about setting them. I've worked at one of these agencies and partnered with several, and here's what I've noticed: 1. They tell stories with data. Not just numbers, but stories that actually mean something. 2. They're flexible When things change, they don't freak out. They adapt. 3. They're in it for the long run They want to grow with you, not just make a quick buck. 4. They tailor everything Every strategy is made just for you. These agencies get that each business is different. They take the time to really understand you 𝗕𝗘𝗙𝗢𝗥𝗘 they start planning. #B2BMarketing #AgencyInnovation #MarketingEvolution

The B2B buying journey is more complex than its B2C counterpart. You can’t rely on flash deals to convert your customers. They need more nurturing, and more time. Once you understand this, and know how to put the right content in front of the right audience at the right time, you can create a journey that will keep prospects moving forwards. The key is to identify your prospects’ pain points and meet them with solutions. In this blog, we: - Dig deeper into the B2B buyer journey - Share our advice for creating an effective sales funnel - Offer our 4 top tips for increasing conversion rates Start increasing your conversion rates today --> https://lnkd.in/eaA-YDBV #B2BSales #B2BMarketing #SustainableMarketing  

The Modern B2B Buying Journey: According to the 2024 B2B Buyer Experience Study, today's buyers are more empowered than ever! Did you know: 1. Buyers are 70% through their purchasing process before they even talk to sellers. 2. 81% of buyers initiate first contact themselves—no more cold calls! 3. Most buyers already have a preferred vendor when they reach out. For businesses, this means creating awareness early and establishing brand preference is crucial. Is your B2B marketing strategy up to date with these trends? Let's help you stay ahead of the curve! #B2BMarketing #BuyerExperience #Freelancinc #Consultant #Consultancy #Marketing #PharmaMarketing #Brand #BrandBuilding

Engaging B2B Buyers During the Holiday Season: A Strategic Opportunity As the year comes to a close, many see this as a time to slow down—but for B2B marketers, it’s a key window to stand out. While competitors scale back, you can seize the moment to connect with buyers, finalize deals, and position your brand for success in 2025. Why Q4 Matters: Buyers are focused on hitting year-end goals and allocating budgets. Tailored strategies cut through the holiday noise and build meaningful connections. At Adorn Media, we specialize in crafting strategies that help businesses stay ahead, even in the busiest seasons. Let’s make your year-end campaigns a success! What’s your go-to holiday marketing strategy? Share your thoughts! #abm #b2b #b2bmarketing #eoy #strategy #sales #marketing #demandgeneration #AdornMedia

Traditional Funnel vs. Modern B2B Buyer Journey Have you noticed a shift in B2B buying behavior? We have. What’s the difference? Traditional Funnel: • Linear progression • Predictable • Single decision-maker • Short research phase Modern B2B Buyer Journey: • Non-linear • 10+  touch points on average • 7-10 stakeholders • Up to 6 Months in research Adapting to this new reality is crucial. You will need to: • Have multi-touch campaigns • Engage on various channels • Provide valuable content • Target multiple personas within accounts The landscape has changed. Have your strategies? How are you adjusting your approach to match the modern B2B buyer journey?  #B2BMarketing #BuyerJourney #DemandGeneration https://bit.ly/3Zskhlt