B2B Marketing Excitements & Expectations for 2023

B2B Marketing Excitements & Expectations for 2023

In today’s fast-paced marketing landscape, it can be difficult to know what the “next big thing” is, especially in an industry as competitive and dynamic as B2B Technology. Decision makers and the channels they use are evolvingーthe most successful marketing strategies will be equally disruptive and innovative.

We asked our Leadership Team to share ideas and trends that they’re excited about for 2023 as it relates to B2B Tech and their areas of expertise. Here’s what they said:

Content

I’m eager to see how AI will be used to up-level content output in 2023. Whether it be for generating ideas, personalization, or even writing copy, we can definitely expect content teams to leverage AI for their benefit.

Junelle Bautista, Content Director

Creative & Design

The team is energized by opportunities to develop gamified, incentive-driven user experiences. We’re excited about Adobe’s acquisition of Figma, and are hoping for increased functionality for collaboration with internal and client stakeholders as we create these experiences.

Michael Carmigiano, Creative Director

Demand Generation

In 2023, expect to explore new channels for B2B marketing in order to reach an evolving buyer audience. The best demand generation efforts will focus on finding new ways to build brand awareness and get people into the funnel.

Daniel Block, Director of Demand Generation

New Media

I'm excited to focus on digital experiences that engage customers and sales teams in unique ways, disruptive marketing strategies for the indirect channel, and augmented reality (AR). I anticipate we’ll see some great things from these areas this year.

Mark Yeager, President

Solutions

The accounts team is excited about taking our most commonly requested projects and turning them into out-of-the-box offerings with our best practices (perfected over 13 years) for our clients to leverage.

Jessica Sanchez, Director of Account Strategy

Growth

I’m excited about the new buzz around Quiet Hiring (when companies increase their productivity and fill skill gaps by providing internal teams more opportunity without hiring more full-time employees). Not a new concept and our inclusive environment has always focused on the employee’s growth, but the current spotlight on this idea justifies the benefit. Allowing existing employees to gain new skills and be rewarded for their existing talents is a win for the employee and Yeager.

Jennifer Ferry, Vice President Business Operations

Industry

I’m really excited to see how the B2B Tech marketing industry pushes the boundaries of the web to create new, innovative digital experiences. It’s been a focus for us and will continue to be throughout 2023.

Renee Yeager, CEO


To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics